Book Marketing Presentation (Final)
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Transcript of Book Marketing Presentation (Final)
![Page 1: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/1.jpg)
Presented by
Christine K. Bailey
Kathleen O’Brien Thompson
![Page 2: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/2.jpg)
YOU’LL LEARN HOW TO...
• Keep marketing in mind as you write your book
• Uncover what your publisher can and will do (maybe)
• What marketing is today
• Create a blended marketing plan
• Ask for help and where to find it
• Utilize different marketing channels to create revenue
![Page 3: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/3.jpg)
KEEP YOUR MARKETING IN MIND AS YOU WRITE YOUR BOOK
• Who is your audience; how can you connect with them
• Why are they buying your book
• What do they want to see
• How can your readers help you sell your book
![Page 4: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/4.jpg)
PUBLISHER SUPPORT
• What your publisher can and will do (maybe)
• How to get the most out of your publisher
![Page 5: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/5.jpg)
![Page 6: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/6.jpg)
BOOK MARKETING KNOW-HOW
• Create a brand story for your book, but as the author YOU are the brand!
• Build your brand
![Page 7: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/7.jpg)
INCORPORATE YOUR BRAND INTO ALL THAT YOU DO
![Page 8: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/8.jpg)
CREATE A PLAN
A Blended Marketing Plan Incorporates:
• Traditional marketing
• Social media
• Advocacy strategy
The Immediate Goal of All Marketing Efforts – Increase Reach
![Page 9: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/9.jpg)
CREATE A PLAN
Traditional Marketing – Tells Others About You or Your Book
• Publicity & Promotion
• Marketing collateral
• Press
• Advertising
• Website
![Page 10: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/10.jpg)
CREATE A PLAN
Social Media Marketing – Engages Others in a Conversation
• Create author profiles in the most popular / relevant social media outlets
• Create a blog and regularly post
• Dynamic landing page for the book
![Page 11: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/11.jpg)
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LANDING PAGE SAMPLE
![Page 13: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/13.jpg)
CREATE A PLAN
Advocate Strategy: Personal Promotion Through Existing Contacts
1. Create a list of the ‘Top 25’ advocates, people who are fans and naturally promote you.
2. Add Value – Periodically offer to be of service to your list
3. Share and ASK for opportunities
![Page 14: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/14.jpg)
KNOW YOUR LIMITS
• Ask for help
• PR workshops
• Marketing specialists
• Books
• Other authors
• Attend conferences (like this one)
![Page 15: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/15.jpg)
MARKETING CHANNELS• How to utilize different marketing channels to create additional book sales, writing and
revenue opportunities
• Bulk sales opportunities
• Publicity through paid articles
• iPhone apps
• Speaking engagements (ie: Travel Talks™)
• Book Clubs (local, online)
• Networking events
• Popular Blogs within your subject area
• Join or Attend Industry Associations (ie: SPJ, MPI, Hotel Motel Association, MPI)
![Page 16: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/16.jpg)
REPURPOSE YOUR RESEARCH
![Page 17: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/17.jpg)
QUESTIONS?Please feel free to email us with your questions!
Christine K. [email protected]
Kathleen O’Brien [email protected]
![Page 18: Book Marketing Presentation (Final)](https://reader033.fdocuments.net/reader033/viewer/2022061208/5486b9c7b479590a0d8b5268/html5/thumbnails/18.jpg)