BONNIER BUSINESS PRESS

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    12-Jan-2016
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BONNIER BUSINESS PRESS. Bonnier Business Press - newspapers web-sites Handbooks Accounting news Delievery service. Newspapers Delovoy Peterburg Delovaya gazeta. Yug. Web-Sites www.dp.ru www.neva24.ru www.dprealty.ru www.estateline.ru www.dg-yug.ru. WHAT IS DP.RU?. - PowerPoint PPT Presentation

Transcript of BONNIER BUSINESS PRESS

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BONNIER BUSINESS PRESS
Bonnier Business Press -
WHAT IS DP.RU?
DP.RU Portal of business news of St. Petersburg and Leningrad region.
Daily:
Top managers, mentioned in articles
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news to a cup of your coffee…
MAIN CATEGORIES AND SECTIONS
SEX
(% of monthly audience)
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SOCIAL STATUS
STRUCTURE OF DP.RU AUDIENCE BY SOCIAL STATUS
AND INCOME LEVEL (in % OF MONTHLY AUDIENCE)
The dp.ru audience is more than 120 000 inhabitants of St. Petersburg with income above average
TNS Web Index SPb 2012
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COMPARATIVE ANALYSIS OF COMPETITORS
Saint-Petersburg (Visitors . Thou. PPL.)
news to a cup of your coffee…
TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY SEX
Affinity Internet Saint-Petersburg
news to a cup of your coffee…
TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY AGE
Affinity Internet Saint-Petersburg
TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY SOCIAL STATUS
Affinity Internet Saint-Petersburg
BANNERS FORMAT
The biggest banner among Runet (Russian internet) media sites!
Unique format! Fixed on all pages on the screen and not moved when scrolling the page.
Banner 240x400. Average CTR 0,2
Placed in the right column at the first and third screen. The most often used format in the Runet. Convenient for carrying out advertising campaigns on several portals as you shouldn't make a separate banner for each advertising platform that naturally will cut down your expenses.
Banner 404x150. Average CTR 0,45 Placed in the first screen at the main page and in articles published on the site. Popularity of this format is very high because of logic of its placement. Some statistics: one unique user looks through 2 articles and 4-5 news in average. Thus, a banner placement is always on a look when reading articles that increases efficiency of your campaign.
news to a cup of your coffee…
ARTICLE AS ADVERTISING
If the product or service needs more detailed coverage and placing of a press release or a banner is not enough in some cases it is possible to use a combined placement - article as advertising .
The ad block consisted of a photo, heading and the lead of article will be places on the 3rd screen of the main page in the right column. The article will be issued in the form of HTML page on our portal where you can publish all contacts or references to materials on a subject.
It is important to remember, that the attractive heading and lead of the article will directly impact on the amount of article’s readers at web site.
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THEME CATEGORIES
During a year thematic supplements to the newspaper Delovoy Peterburg are published.
The articles of supplements are also placed at MARKET SECTION on the web site.
In this section you can place your advertising articles and banners in the following rubrics:
BANKS / CARS / WHERE TO LIVE / AUDIT, CONSULTING /
GOURMET / BUSINESS CENTER / CITY DAY / POWER WORKER’S DAY/
BUILDER'S DAY/ REAL ESTATE INVESTMENTS /
HI-TECH / TOURISM / WOMEN'S CLUB / CONFERENCE ROOMS /
LENINGRAD / LEASING / LOGISTICS / MEDICINE /
YACHTING / INSURANCE / SECURITY /
OUR REGULAR ADVERTISERS
INSTITUTE OF FOREIGN LANGUAGES
CONTACTS