Bonding and bridging
description
Transcript of Bonding and bridging
Bonding and bridging Bonding and bridging Social media as a platform for discussions and news in a multicultural society
MotivationMotivationHypothesis:
◦Dialogue between migrants groups and journalists can improve the quality of intercultural journalism.
◦Social media offer the possibility for dialogue
InitiativeInitiativeInitiative by Mira Media, as a
result of discussions in earlier meetings
Developed in cooperation with –and payed by) the Dutch Press fund
Main question Main question What can be the role (or task) of
ethinc portalsite, webfora and social media in connecting ethnic groups and (mainstream) journalists?
MethodMethodDesktopresearchMonitoring of the use of social
media (during 4 months)Survey with stakeholders
◦NGO’s, editors portalsites, journalists, Interviews with social media experts
Interviews with (social)medioa experts
Which media were Which media were inmvolved inmvolved Important: the possibilty to
interact◦Discussion forums◦Portals that encourage reactions and
interaction ◦Twitter◦Facebook◦(Hyves)
Desktop researchDesktop research
Use of social mediaUse of social media
Discussion forumsDiscussion forumsPopular with young people;Mainly MoroccanMostly girls
◦ It’s rather safe (anonymous/fake names)◦ It’s about identity◦Lots of religious discussions
Not so much about news, onl;y when it’s news in the neighbourhoof, or directly influencing people
One exception: Waterkant: middle age, elderly Surinamese
News consumptionNews consumptionEthnic groups make more use of
news sources than originally Dutch, but often in a different way ◦News nearby (local/regional; instead
of national)◦News from countries of origin ◦Use of satelite, internet and apps
(insteaqd of print)
Preferred media Preferred media ◦Satelite television and and papers in
Turkish/from Turkey (Turks)◦Dutch media and Al Jazeera
(Marokkanen)◦Online broadcasts from Suriname or
the Antilles (Surinamers/Antillianen)◦Ethnic media in the Netherlands
(Radio Mart, Salto) Surinamers en Antillianen
Muslim youngsters make Muslim youngsters make more than average use of more than average use of media media
Content Content Few differences between mainstream media Few differences between mainstream media and discussion forums and discussion forums Mainstream media take the lead,
discussion forums and ethnic media follow
But large differences in viewponts and visions.
MonitorinMonitoringg
MonitoringMonitoringQuickscan on initiatial situation
on Morocccan, Turkish, Polish, Afghan and Surinamese social media and discussion forums
Monitoring during 4 months◦which items got most reactions◦How many reactions each item got◦How many views each item had ◦What was the source of the item.
REACTIONSREACTIONS(MAROKKO.NL)(MAROKKO.NL)
•Religion, identity, discrimination, entertainment •Mostly foreign sources •Lots of reactions
REACTIONS ON REACTIONS ON HABABAM (TURKISH) HABABAM (TURKISH)
•Orientated on Turkey•Mostly in Turkish•Sources from Turkey
REACTIONS REACTIONS WATERKANT WATERKANT (SURINAMESE)(SURINAMESE)
•Very different topics•Short essays insteda of reactions•Mostly middle age or elderly respondents
REACTIONSREACTIONSAFGHAN AFGHAN
Sensational or funny
REACTIONS REACTIONS WERELDJOURNALISTENWERELDJOURNALISTEN
•Political and ethnic controverse•Serious tone of voice•Moderation seldom necessary•Few reactions, retweets increasing
Survey and Survey and interviewsinterviews
Editors of websites, NGO’s, Editors of websites, NGO’s, journalistsjournalists
◦Use of social media by ethnic groups increases, especialy twitter and facebook
◦‘Lurking’: reading, not posting, not making use of social media in a strategical way.
◦Republiek Allochtonië, Maroc.nl, Marokko.nl, Wereldjournalisten
◦Journalists: Lack of knowledge on or lack of confidence on ethnic (social) media
ConclusionsConclusionsDiscussions tend to change from portals to
social media This make discussions more superficialSocial media used by ethnic groups show
the differences in viewpoints/perspectives and visions.
Social media used by ethnic groups not often provide ‘new’ news
The opportunities of social media aren’t fully utilized by migrant organizations, mostly because they haven’t a strategy using them
The opportunities of social media aren’t fully utilized by journalists, because they don’t know them, or don’t trust them