Bon Bon Buddies

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Bon Bon Bon BonBuddies Buddies presents presents Christmas 2011 Christmas 2011 Christmas 2011 Christmas 2011 M. Venieri –MVM S.r.l. Visuals are for illustration purposes. Final designs and product details subject to change

description

Presentazione Bon Bon Buddies Natale 2011

Transcript of Bon Bon Buddies

Page 1: Bon Bon Buddies

Bon Bon BonBon BuddiesBuddies

presentspresents

Christmas 2011Christmas 2011Christmas 2011Christmas 2011M. Venieri – MVM S.r.l.

Visuals are for illustration purposes. Final designs and product details subject to change

Page 2: Bon Bon Buddies

Chocolate Calendars65g 65g Milk ChocolatesMilk Chocolates

Category

worth €€18m 18m in 2009 in 2009

Character

outperformed brand

(+3.1% share in 2009)

BBB advents BBB advents

achieved 99% sellachieved 99% sell--

through in grocery through in grocery

Strongest Strongest

Character Character

Licenses in Licenses in

Chocolate Chocolate

Advent Advent

Category Category

through in grocery through in grocery

multiples 2009multiples 2009

--

Heavily promoted Heavily promoted

categorycategory

Hot NEW Hot NEW

licenselicense

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Foiled Tree Decorations125g: 10 x 12.5g Milk Chocolate Tree Decorations in a Bag

Category

worth €€8.5m 8.5m

Category grew 4% in

2009

achieved exceptional

sell-through for the

NewNewCars 2 most Cars 2 most

anticipated anticipated

movie of movie of

20112011

sell-through for the

season (96%)

TangledTangled on on

DVD for DVD for

ChristmasChristmas

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Chocolate Moulage95g Milk Chocolate Lightening McQueen

Moulded Category

Worth €22,5m22,5m

Growth in ‘shaped’ Growth in ‘shaped’

characterscharacters

NewNew

Iconic Disney licenseIconic Disney license

Cars 2 most anticipated Cars 2 most anticipated

movie of 2011 launches movie of 2011 launches

July 2011 with DVD and July 2011 with DVD and

Games for ChristmasGames for Christmas

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Sharing Chocolate Boxes250g Assorted Twist-Wrapped Milk Chocolate Pieces with Filling

MustMust--Have Disney Have Disney

Licenses for 2010Licenses for 2010

NewNew

Heavily promoted Heavily promoted

category category

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Mini Purses

Category value +46%

BBB dominates the segment with 66%

market share

The Worlds The Worlds

mostmost--watched watched

animated showanimated show

with 10g: 2 x 5g Jam-filled Mallow

Ideal for early

season pick-up

Great Value

Stocking-filler

NEW License NEW License

MixMix

Globally Globally

recognised icon recognised icon

synonymous with synonymous with

fashion and stylefashion and style

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Mini ‘Shopper’ Bagwith 7 x 5g Mallow

Product beautifully

designed for maximum

consumer appeal

Reuse bag with

keepsake appeal for

NewNew

keepsake appeal for

girls

Available in 1 of the

hottest girl licenses

Minnie Inspired Minnie Inspired

Fashion showing Fashion showing

explosive growthexplosive growth

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Pencil Tinswith 25g (5 x 5g) Jam Filled Mallows plus Sticker Sheet

•Category showing

exceptional growth

of 64% in 09

• BBB lead with 51%

market share

• Proven seller

(Fairies #5 selling

branded gift in

Christmas 09

Mix of the Hottest 2011 Licenses Mix of the Hottest 2011 Licenses

for Boys, Girls, Teens and Adultsfor Boys, Girls, Teens and Adults

Christmas 09

Listed in 3 of the Top

4 Grocery Multiples

Great for BTS plus

early Xmas pick-up

Hot New Hot New

licenselicense

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Seasonal Surprise Bagswith 21g Dextrose Rolls

Favourite Favourite

Disney Disney

Characters Characters

Proven variation of

massive All Year

Round seller

Merchandised for

maximum impulse

sales on a clip strip

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Ceramic MugsWith 4 x 8g Jam-Filled Mallow

Promoted category to

generate significant

sales

Competitively priced

for high consumer

appeal

Best selling mug 2009

was a children's brand

Available for early

season pickup

Great Mix Great Mix

of 2011 of 2011

mustmust--

stock stock

LicensesLicenses

season pickup

Designed to

maximise space on

shelf

Mug in Cello Wrap

Designed to

promote at 2 for £4

Hot Hot

New New

licenselicense

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Flower Shaped Tin With 30g Mallow plus 35g Dextrose Rolls

Great selling item in

High St at Christmas

2009

Novelty gift tin with

keepsake value

Designed to

maximise space on

shelf

Disney's fastest Disney's fastest

growing Girls growing Girls

BrandBrand

--

New movie release New movie release

August 2011 and August 2011 and

DVD for ChristmasDVD for Christmas

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Carry Case TinsWith 64g (8x8g) Jam-Filled Mallow

Mini Keepsake Carry

Tin

Designed to

maximise space on

shelf

Great selling item in

High St at Christmas

2009

Novelty gift tin with

keepsake value

15 million Facebook fans15 million Facebook fans

--

Endless Product CategoriesEndless Product Categories

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Gift MugWith 100g Milk Chocolate Bar

Competitively priced

for high consumer

appeal

Best selling mug 2009

was a children's brand

Available for early

season pickupTwilight: Most Twilight: Most

searchedsearched--for for

term on Google term on Google

22ndnd part of New part of New

series series –– Autumn Autumn

20112011

Designed to

maximise space on

shelf

term on Google term on Google

in 2010in 2010

--

Publishing Publishing

phenomenonphenomenon

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Plastic Coin Banks

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Back-Packswith 60g Jam-Filled Mallow

Strong reuse appeal

Hot selling Disney

licenses for boys

and girls

Continuing Continuing

successful 2010 successful 2010

Character license Character license

mixmixmixmix

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TeePee PlushExclusive from Exclusive from

--

New Gift format for 2011New Gift format for 2011

--

Hottest Disney licensesHottest Disney licensesEat & Keep

with Confectionery and Soft Toy

WTP

Cars

Hottest Disney Hottest Disney

licenseslicenses