Presenter – L.Aparajith

1736 ; 280 years ago

Wadia Group of companiesFounders

Mumbai, Maharashtra, IndiaLovji Nusserwanjee Wadia

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Chairman Nusli is the son of businessman Neville

Wadia and Dina Wadia.

His maternal grandfather Muhammad Ali Jinnah was the founder of Pakistan

Bombay Dyeing is part of the Wadia Group, which is 250 years old

Wadia Group initially ventured into the area of ship building Nowrosjee Wadia sensed an opportunity in India's

mushrooming textile industry August 23, 1879, Bombay Dyeing

was founded

HISTORY -

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Company & Business within the group

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Status of the company :- Split between Domestic sales

Nearly 50% of the bombay dyeing’s products is exported to USA, Canada, UK, Germany, Netherland, Italy, France, Poland, Czechoslovakia ,New Zealand Switzerland and many more

Increasing business in fast growing export market

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Modes of sales

Retail outlets

Online

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Segmentation

Target

Positioning

Criteria Size : Both on Urban and RuralDifference : luxury and designMoney : All category pricingAccessible : Retail and online experienceFocus on different : Separate experience benefits given to different set of people

STYL

E

LUXURY ECONOMY

FAMILY

Designer bed sheets

SIGNATURE LINE

GAMA

METRO

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Products

19 states Over 1200

stores

•Bombay dyeing bed sheets•Linen and bedding•Bedding linens•Bedding sheets•Designer bed sheets•Premium bed sheets•Towels•Gifts for all occasions

Place

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Price

Elite class

Pricing range Rs 3001 - Rs 7000

Budget class

Pricing range Rs 500 - Rs 3000Dual retail

strategy

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Promotion#The entire campaign saw a reach of 7,13,168 on Facebook and 1,41,400 impressions on Twitter

“#Black & #White ‘###Shamitabh' ##style”

Celebrity endorsing

Visual media

#Contest #festivals

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TECHNOLOGICAL DEPENDENCE:

BUYING POWER OF CUSTOMERS:

ENVIRONMENTAL FACTORS

NATURAL BARRIERS:

TECHNOLOGICAL

SOCIO CULTURAL

Company Dependence

Advantage of the opportunities -

BRAND BUILDING

DUAL RETAIL STRATEGY

TO TAP THE RURAL MARKET

Brand Crack

AparajithPresenter – L.Aparajith

Thank you-By Aparajith(School of managementSastra university)

Presenter – L.Aparajith