Boma views spring2014

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BOMA members inspired a San Francisco audience of their peers April 24 with numerous examples of how building managers and tenants can improve the sustainability of their workplaces. The new BOMA Bay Area Innovative EARTH Awards contest stirred up a lot of excitement this year, as the staffs of more than two dozen commercial buildings in San Francisco and the East Bay sought recognition for their unique approaches to making their facilities more sustainable. The program was orchestrated by BOMA San Francisco’s Energy & Environment Committee, and appli- cations were open to members of both BOMA San Francisco and BOMA Oakland/East Bay. Five buildings were named winners and representatives of each made presentations, showing others many examples of how they could make their facilities more Earth- friendly. They were: Levi Strauss & Co., World Headquarters, San Francisco 201 Third Street, San Francisco Russ Building (235 Montgomery Street), San Francisco The Orrick Building (405 Howard Street), San Francisco Pleasanton Corporate Commons, Pleasanton. The innova- tions in fact were surely innovative. For instance, Levi Strauss used its recycled jeans to insulate. Kilroy Realty Corporation’s 201 Third Street building sponsored an Earth Week Twitter contest for their tenants to tweet their Earth-friendly activities. Shorenstein Realty Services’ Russ Building at 235 Montgomery Street uses Modlets for tenant plug load monitoring. Langley Investment Properties’ Orrick Building at 405 Howard Street minimizes solar loads by having their janitorial staffs close window shades during weekends, and Hines’ Pleasanton Corporate Commons installed EV charging stations and developed an online Spring 2014 Show Me the Money • Page 2 Meet BOMA Members • Page 4 Members on the Move • Page 7 New Historic Committee • Page 13 What’s Inside Views... Mixing & Mingling... Page 15 (Continued on page 8) Energy & Environment Committee leaders Jessica Handy, Jenna Hattersley and Laurie Rummelhart.

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News from the Building Owners and Managers Association of San Francisco.

Transcript of Boma views spring2014

Page 1: Boma views spring2014

BOMA members inspired a SanFrancisco audience of their peersApril 24 with numerous examples of how building managers and tenants can improve the sustainabilityof their workplaces. The new BOMABay Area Innovative EARTH Awardscontest stirred up a lot of excitementthis year, asthe staffs ofmore thantwo dozencommercialbuildings inSan Franciscoand the EastBay soughtrecognitionfor theiruniqueapproaches to making their facilitiesmore sustainable.

The program was orchestrated by BOMA San Francisco’s Energy &Environment Committee, and appli-cations were open to members ofboth BOMA San Francisco andBOMA Oakland/East Bay.

Five buildings were named winners and representatives of eachmade presentations, showing othersmany examples of how they couldmake their facilities more Earth-friendly. They were:

• Levi Strauss & Co., WorldHeadquarters, San Francisco

• 201 Third Street, San Francisco• Russ Building (235 Montgomery

Street), San Francisco• The Orrick Building (405 Howard

Street), San Francisco• Pleasanton Corporate Commons,

Pleasanton.The innova-

tions in factwere surelyinnovative. Forinstance, LeviStrauss used itsrecycled jeansto insulate.Kilroy RealtyCorporation’s201 Third

Street building sponsored an EarthWeek Twitter contest for their tenantsto tweet their Earth-friendly activities.Shorenstein Realty Services’ RussBuilding at 235 Montgomery Streetuses Modlets for tenant plug loadmonitoring. Langley InvestmentProperties’ Orrick Building at 405Howard Street minimizes solar loadsby having their janitorial staffs closewindow shades during weekends, andHines’ Pleasanton CorporateCommons installed EV charging stations and developed an online

Spri

ng

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� Show Me the Money • Page 2

� Meet BOMA Members • Page 4

� Members on the Move • Page 7

� New Historic Committee • Page 13

What’s Inside Views...

Mixing & Mingling... Page 15

(Continued on page 8)

Energy & Environment Committee leaders JessicaHandy, Jenna Hattersley and Laurie Rummelhart.

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With Sarah MacIntyre,

BOMA San Francisco President

“Show me the money!” Do you remem-

ber how great the passion was in that

scene from the movie Jerry McGuire?

That is what I am asking from our

members this quarter. Get out your

checkbook and invest in the future of

commercial real estate! Show us you care by supporting solutions to

our industry’s workforce development challenges.

Internships, the incoming workforce and the BOMA San Francisco

Foundation—how do these things all work together? It is well known

by anyone who has tried to fill a property management position in the

last couple of years that the number of people interested in starting

their career in our industry is shrinking, while the number of qualified

managers retiring is increasing. Because of this lag, we are now experi-

encing a shortage of trained professionals in the five-to-seven-year

range of experience. We are competing with the glamour of our own

tenants—tech firms—for incoming talent. If you were coming out of

college and moving to San Francisco, would you be allured to the prop-

erty management industry over Twitter? Presented with the choice in

the right way, they might choose our industry. We work reasonable

hours, except for natural disasters, budget season and building dispo-

sitions. The wage scale for entry-level non-engineering jobs holds up

fairly well. The community is fantastic and skillsets are transferable.

What is BOMA San Francisco doing to attract new talent to our

industry? We started a Foundation in 2012 to head off what is a notice-

able crisis for our industry. The Foundation has partnered with San

Francisco State University to establish a certificate in Commercial Real

Estate. And members of our Careers and Young Professionals

Committees are speaking at schools and career fairs. Now the Foun-

dation will be reaching college and high school students through a

relationship with Juma Ventures.

I know that our members will soon realize that donations to the BOMA

San Francisco Foundation are not a standard charitable contribution.

This is not a “plan for the future,” but a “have to right now” action item.

The Foundation board has been hard at work seeking new avenues for

large donations outside of our immediate members. It is our members

who will directly benefit from the success of this Foundation. If all of

our principal members were to give annually the equivalent of one

employee turn-over or placement fee, the Foundation would have the

seed money to expand its program and build our future workforce

with a host of qualified young professionals.

Platinum SponsorAble ServicesGold Sponsors

ABMNRG Energy Center San Francisco

ProTech Security Services, Inc.Recology Golden Gate

Universal Protection Service

Silver SponsorsAlliance Roofing Company, Inc.

AT&TBNBuilders

CBREHines

Kilroy Realty CorporationMetropolitan Electrical Construction, Inc.

Pacific Gas and Electric CompanyParamount Group, Inc.

San Francisco Electrical Contractors Assn., Inc.Unique Elevator Interiors, Inc.

Waxie Sanitary Supply

Bronze SponsorsBiagini Waste-Always Green

Cassidy TurleyDeutsche Asset & Wealth Management

Equity OfficeGeorgia-Pacific, LLC

Hathaway Dinwiddie Construction Co.Hudson Pacific Properties

ImparkMarble West

McMillan Electric Co.RiverRock Real Estate Group

Securitas Security Services USAShorenstein Realty Services, L.P.

The Swig Company, LLCTownship Building Services, Inc.

Friends of BOMAAmerican AsphaltBoston Properties

Capital Building MaintenanceCBF Electric &Tel/Data

Cole SupplyCTC-California Technical Contracting, Inc.

Cushman & Wakefield of CAGCI General Contractors

LAZ ParkingR.N. Field Construction, Inc.

Rossi Builders, Inc.The Lawson Roofing Co. Inc.

ThyssenKrupp Elevator CorporationTranswesternWilson Meany

Young Communications

Thanks to BOMA San Francisco’s 2014 Corporate Sponsors*

*For sponsorship opportunities, please contact Tory Brubaker at [email protected]

Show Me the Money

(Continued on page 14)

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Introducing AT&T Fiber.

By offering speeds of up to 1 GB, AT&T Fiber can bring a new era of business technology to your building. It handles advanced applications like VOIP, VPN and cloud services with ease, along with just about anything else your tenants want and need.

Visit att.com/FutureReadyBuilding to learn more.

Being fiber ready helps your tenants stay future ready.

©2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cloud Services

VOIP

VPN

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Principal Member ProfileJohn Combs, PrincipalRiverRock Real Estate Group

Associate Member ProfileRod Howery, Regional Vice-President

ABM OnSite Services

One of the friendliest people you’re likely to meet at a BOMA social event is RodHowery, who has served on the Associates Committee for more than 15 years and helpsplan social events like the golf tournaments, un-Oktoberfest and the Holiday Party.

“These events give us all an opportunity to get out of our comfort zones at work,relax and share time with each other,” says Howery. “In a city such as San Francisco,relationships are the key to success and these events assist all of us in establishing andreinforcing these relationships.”

BOMA relationships are key to his role as regional vice-president of ABM OnSiteServices. These connections help him stay on top of trends affecting commercial realestate, such as dynamic parking pricing, online parking reservations, apps for findingparking and green innovations.

As a member of the Green Parking Council, ABM helps clients designate their facilities as green. “Our clients participate in a thorough process through the Green

Parking Council, and upon completion, a plaque is presented to the facility. In addition, I work side by side with our janitorial, security and engineering OnSite service lines.

We’re able to work with clients to review lighting options (such as LED lighting), EV charging stations, the use of GreenSeal products, waterless car washes, digital statements and more.”

When he’s not working or helping organize BOMA events, Howery enjoys sporting events, golf (especially at BodegaBay) and reading (a favorite is “The Count of Monte Cristo”). He also likes to travel to places like Shanghai, Belize andNew York City and to interact with different environments and cultures. “But at the end of the day, there is no place likethe San Francisco Bay Area,” he remarks.

Rod Howery enjoying a gameat Yankee Stadium.

Visionary John Combs leads a firm of “Rock Stars” as principal of RiverRock RealEstate Group—and he brings a depth of expertise and knowledge to his role as a BOMASan Francisco board member and its treasurer.

Combs sees a number of challenges facing the commercial real estate community in San Francisco and California. “Certainly with all of the ownership changes in properties,there is a lot of opportunity growth with new buyers. The available talented and experi-enced manager is hard to find. Buildings always need managers. With all of the cranes intown, it is no wonder we have a shortage.”

Other challenges and concerns are Title 24 and a major disaster such as an earthquake.“I focus on this with the BOMA board and our clients. At RiverRock our biggest focus isTitle 24 impacts, costs, preparation and making sure our clients, managers and construc-tion managers understand the impacts.” (Title 24 is a California law.)

Combs is impressed with the strength of BOMA San Francisco. “The ability of MarcIntermaggio, the staff and the board to harness all of this talent into a truly powerful realestate group is amazing. Second, this city is so much more political compared to other cities. We’re so lucky to have KenCleaveland and John Bozeman to represent our owners and managers.”

During his leisure time, Combs enjoys spending time at his desert house, wine tasting in Sonoma and reading. “I amalways reading. Since we are in three states and numerous markets, just reading nine local business journals takes time.”

John Combs brings expertise tothe BOMA San Francisco board.

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www.level3.com

When you look at an office building, what do you see? Is it a just a concreteshell where people go to work and sit idly at desks pushing paper from nine to five like robots?

At Level 3 Communications, we see office buildings as the tip of the iceberg formultiple epicenters of commerce—where business happens at the speed of light.

The IT needs of building tenants are rapidly changing, and so is the technologyand infrastructure needed to keep up with the increasingly complex demands ofbusiness. Office spaces need to be more than online—they need to be on-net.

Level 3 On-Net services provide next-generation voice, video, data, security and cloud-based technology along with theutility-based infrastructure that will allow tenants to grow well into the future. Using deeper conduits and separate build-ing entry points allow us to deliver higher operational reliability and better protection from business-crippling hazards. And with our faster installation intervals, full building light-up is only four to eight weeks away.

Our global fiber network spansapproximately 180,000 miles andconnects more than 60 countriesacross North America, Europe,Latin America, Asia and theMiddle East.

And we do more than simplyinstall wiring in your officespaces. Whether there is a city-wide power failure or an out-of-the-ordinary system notification,our award-winning customer support team is available 24 x 7to help you navigate any challenges that may arise. To help educate your tenants, we offer a number of services tailored to their specific business’s needs—including open houses, lunch and learns, signage, literature and website and newsletter content.

Out-of-date telecommunications infrastructure candeter your optimal tenants and cost you money.

Is Your Office Building Future-Ready?

For more information:Brian Britton, General ManagerLevel 3 Communications,

Northern [email protected]

Contact Level 3 Communicationsto learn how easy, convenient and truly necessary it is tofuture-proof your buildings.

Level 3 Communications provides next-generation cloud-based technology along with the utility-based infrastructure that Northern California businesses need to grow.

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Members and Staff on the Move

Danielle Smith has been promoted from PropertyAdministrator to AssistantProperty Manager for 650Townsend and 2 Bryant Street,Cushman & Wakefield-managedproperties.

Jenna Hattersley is now PropertyManager at Harvest Properties,Inc. Jenna also serves as Chair ofthe BOMA San Francisco Energy &Environment Committee.Previously, she was a PropertyManager at The Swig Company.

Construction Clean-UpPressure WashingHigh-Rise Window Washing

650-588-9808www.CAPITALBLDG.com

For a complimentary consultation, please contact:Dan Sillin at (415) 796-6650, [email protected]

Scott Miller at (415) 796-6540, [email protected]

Since 1976, businesses in the real estate industry have turned tous for the resources and expertise that help them grow. Our realestate group provides a wide range of services including financialstatement audits, income tax planning and compliance, lease andconstruction cost audits and CAM reviews.

www.oumcpa.com (415) 434-3744

Ken Cleaveland, BOMA’s VicePresident of Public Policy, has been appointed to the SanFrancisco Fire Commission byMayor Lee.

The Commission oversees the Fire Department’s budget,staffing and training require-ments; assesses the city’s vulnerabilities to fires; andadopts state fire and life safetycodes for local implementation.

Ken most recently served as acommissioner on the city’s

Finance Corporation, which oversees the issuance ofbonds to purchase city equipment and other services.Earlier, he had served as a business representative on thecity’s Graffiti Advisory Board, was a Mayoral appointee tothe SFPUC Advisory Committee, and was a business repre-sentative to the Department of Public Work’s News RackCommittee.

Ken also received the Alice B. Toklas Lifetime Achieve-ment award last year for his contributions to that organi-zation. Kudos to Ken for his most recent achievement!

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Shown above: Mayor Ed Lee with Ken Cleaveland, after he wassworn in as a new San Francisco fire commissioner.

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®/* Trademarks of Kimberly-Clark Worldwide, Inc. or its affiliates. Marques déposées de Kimberly-Clark Worldwide, Inc., ou de ses filiales. © 2014 KCWW.Printed in the USA. W159 A14-943 04/14

Congratulations to the 2014 Innovative EARTH Award Winners!

g latioratulong

C

Kimberly-Clark Professional* is the first major tissuemanufacturer to introduce products containing natural,non-tree fibers to the North American market.

Our responsible choices help you make your ownsustainable decisions about the products you choose,the resources you use, and the impact you have.

Partner with Kimberly-Clark Professional*to drive sustainable change.

www.kcprofessional.com/sustainability

Discovering a new paper trail.*

tenant cooperation program. Energy & Environment Committee Chair Jenna

Hattersley said, “We are excited about the new BOMAInnovative EARTH Award program and the number ofapplications we received. The Bay Area is on the cuttingedge of sustainability and this program really highlightsall of the creative and inspiring practices that Bay Areabuilding owners and managers have implemented.”

Committee Co-Chair Jessica Handy said, “TheInnovative EARTH Award gives those who innovate theopportunity to inspire others, and we hope to encourageall those innovators out there to take the time to inspire!”

“Building owners and property management groupsshowcased their efforts to bring environmental steward-ship to a new level of excellence,” says Energy &Environment Committee Co-Chair Laurie Rummelhart.

The unique awards were created by the BuildingOwners and Managers Associations of San Francisco and Oakland/East Bay.

EARTH Awards

(Continued from page 1)

Page 9: Boma views spring2014

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And the Winners Are...

Orrick Building (405 Howard

Street), Langley Investment

Properties, Inc.

Innovation: Minimized solar loads byhaving window shades closed during theweekends

Russ Building

(235 Montgomery Street)

Shorenstein Realty Services

Innovation: Provided tenants Modlets to monitor and help reduce energy use (Modlet photo courtesy of ThinkEco.)

201 Third Street

Kilroy Realty Corporation

Innovation: Sponsored a Twittercontest during Earth Week for itstenants to tweet about their sustainable activities and practices

Pleasanton Corporate Commons, Hines

Innovation: Created EV charging stations and an online etiquette group for tenants

Levi Strauss & Co. World Headquarters

Interland-Jalson

Innovation: Used recycled denim in walls andceilings for thermal insulation

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eWaste Direct, Inc. Offers Recycling Solutions for Your e-Waste

Do you or your tenants have electronics that need to be recycled? Check out the solutions offered by eWaste Direct,Inc. As an approved collector through the state of California (CEW ID#108717), eWaste Direct, Inc. collects electronicwaste, diverts it from major landfills and abides by the mantra“Reduce, Reuse, Recycle.” Using only state-approved refining andrecycling agencies (with e-Stewards or R2 certifications), eWasteDirect, Inc. ensures that all electronics collected are recycledappropriately and according to strict state rules and regulations.Founded in 2008 on Earth Day, eWaste Direct, Inc. celebrated itssixth year of serving Bay Area businesses.

The company offers very flexible services for commercialbuildings with multipletenants. Customers mayschedule a free pick-upwithin a two-hour window.eWaste Direct staff can go directly to a suite or floor to collect materials, making the collection as seamless as

possible. eWaste Direct, Inc. works with property managers to ensurethat all building rules and regulations are being followed before, during and after a pick-up.

In addition to recycling electronics, eWaste Direct, Inc. also realizes the importance of handling private information appropriately.For materials with sensitive matter (hard drives, surveillance tapes, external drives, etc.) eWaste Direct, Inc. offers secure data destruction in two forms: physical and digital. Physical data destruction consists of corrupting products bydrilling holes through circuit boards or manually dissembling products entirely. This compromises the ability to collect anyinformation that was once accessible on these products. Digital data destruction consists of clearing data from a drivewithout physically destroying the product.

The hardware eWaste Direct, Inc. uses meets the Department of Defense requirements for “clearing” a “non-removablerigid disk.” By using hardware in lieu of software, the process is much faster and the hard drive is never re-connected to a computer, ensuring that no information is transferred. This process does not “destroy” the drive itself; rather, it system-

atically removes all data on the drive.This keeps with the idea of reuse andprolongs the life of electronic products,which is environmentally responsible. A certificate is issued to the customerfor the materials destroyed.

eWaste Direct arrives at a scheduled time andmakes collections seamless.

As an approved e-waste collector, eWaste Direct, Inc. provides free pick-up services for commercial businesses in the greater Bay Area.

For more information:Tara RasmusseneWasteDirect, [email protected]

“Even with our strict buildingaccess parameters, eWaste Directhas been easy to work with.” — Diane Stanton, Real EstateServices Coordinator, CBRE | 343 Sansome Street

www.eWasteDirect.com

Page 11: Boma views spring2014

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today’s tenants wantsustainable buildings

rev up your sustainabilitywith Green Gauge

800-UNISOURCEwww.unisourceworldwide.com/green-gauge

Unisource Worldwide

In addition to the winners, these buildingsentered the EARTH Awards contest.

Buildings listed with their innovations:

eWasteDirect

Kimberly-Clark Professional

NRG Energy Center San Francisco

Skyline Construction

A Special Thanks to Our BOMA Bay Area

EARTH Awards Luncheon Sponsors:

One Maritime Plaza • CBRE, Inc.Bi-level lighting in stairwells

One Montgomery • Cushman & WakefieldThree entries: 1) Use high-fiber wheat-based toilet paper2) Re-use furniture in building office3) Use Camfil high-efficiency filters

1000 Broadway • CBRE, Inc.Installed exterior window film

1355 Market St. • Shorenstein Realty ServicesSubmetering tenants’ electricity and BTU usage

220 Montgomery • The Swig CompanyDonate toilet paper left on roll to women’s shelter

240 Stockton • Bently Holdings CA LPRequire tenant build-outs to pursue LEED Silver or higher and provide additional TI allowance

301 Battery Street • Bently Reserve LPRequire tenant build-outs to pursue LEED Silver or higher and provide additional TI allowance

301 Brannan • Kilroy Realty CorporationLED and T8 lighting retrofit

350 California • CBRE, IncBuilding automation system with real-time info

360 Third Street • Kilroy Realty CorporationLow-drip irrigation system for landscaping

455 Market Street • Cushman & WakefieldSustainable office handbook on website

475 Sansome Street • JLLVFDs on chilled, hot water pumps and central plant

50 Fremont • HinesPerformed trash audit and shared pictures andresults with tenants

600 Montgomery • Cushman & WakefieldThree entries: 1) Co-generation system produces 70% of energy2) Health and sustainability fair for tenants3) Point of interest store with educational videos

77 Beale Street • JLLGo Waste Zero contest

345 Spear and 2 Harrison • JLLWireless lighting control upgrade

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� Environmentally safer buildings with no on-site fuels or chemicals

� Lower operating costs with no capital expense for NOx boiler retrofits

� Reliable 24-hour staffing by district energy professionals

To partner with us, contact our local EnergyCenter at 415.644.9666.

www.nrgthermal.com

NRG Energy Center San Francisco delivers environmentally sound,energy-efficient heating to downtown buildings.

Share the Clean Energy Experience

The benefits include:

Congratulations to the winners of the 2014BOMA Bay Area Innovative EARTH Awards!

Celebrating 84 years and three generations of effective, state-of-the-art service

Congratulations BOMA Bay AreaInnovative EARTH Award winners!

Providing pest management programs to LEED-certified properties, certified organic

food manufacturing and other sensitive facilities throughout the Greater Bay Area

Your commercial IPM/Green/LEED specialists

415-922-1666 • 650-345-5555 • 510-536-1222408-295-3333 • 800-592-7777

www.cranepestcontrol.com

SFECA electrical contractors continually raise the standards of craftsmanship, safety,

productivity, innovation and value.

415.703.8333 � www.sfeca.org

Electrical Expertise

� Energy Efficiency� State-of-the-Art Installations� Project Design

� Property Maintenance� Energy Storage� Renewable Energy

Congratulations to the Innovative EARTH Award winners!

Page 13: Boma views spring2014

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BOMA Launches New Historic Buildings Committee

BOMA San Francisco has created a new HistoricBuildings Committee that will become a resource to members who own and operate buildings constructedbefore 1945. It will educate building owners, operatorsand engineers about building codes, permit procedures and policies applicable to historic buildings. Its other missions will be to:

• Serve as a resource to members concerned with preserving the architectural integrity of their historic building(s).

• Help educate members and the community-at-largeabout the uniquequalities and value ofSan Francisco’s his-toric building stock.

• Serve as the primary committeeconnecting BOMASan Francisco to the San FranciscoHistoric PreservationCommission and SanFrancisco Heritage.

CBRE Real EstateManager Douglas Hayward explained,“In the current market, historic buildingsthat can offer brick, timber, high ceilingsand character are competing strongly with modern ones. Re-wiring buildings toprovide adequate power for electrical anddata needs can put historic buildings onan equal footing with modern ones. Lackof air-conditioning, which would be a real drawback in most markets, is notnecessarily regarded as a problem by SanFrancisco tenants, due to our temperate climate and cooling fog.”

Hayward said historic buildings do present special challenges. “Re-use is one of the pillars of sustainability, so from that perspective, re-purposing historic buildings issetting a standard for sustainability. Plumbing, electricalcapacity, data transmission and life safety systems can allpresent challenges. Construction can present many

problems, and requires creativity (and money) to workaround existing limitations in historic buildings. ADA

requirements in particular can be diffi-cult to work withinexisting spaces built for another time.”

BOMA VicePresident KenCleaveland added,“San Francisco isblessed with manybuildings of historicaland architecturalvalue. The UnitedNations was signedinto reality in our (fit-tingly) War Memorialbuilding. Many of thefounding fathers of the

City built impressive build-ings that became headquar-ters for Standard Oil,Southern Pacific Railroad,and the Hearst newspaperempire. Fortunately a greatnumber of them still remainstanding and functioning asmodern day multi-tenantoffice buildings. It is a her-itage well worth preservingand enhancing. That wasthe reason for establishingthe BOMA HistoricBuildings Committee.”

For information on committee participation, contactSheila Marko, Wilson Meany, [email protected].

Panel to Focus on Pre-World War Two Buildings’ Unique Features

A few of the BOMA-member historic buildings in San Francisco: top left: Folger Building, top right: Flood Building, center: Mills Building.

The committee has created a deck of playing cards featuring the historic buildings of San Francisco. They are $10 each. To order, contact Ken Cleaveland [email protected] and pick them up at the BOMA office.

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Views is published quarterly by BOMA San Francisco.Associate Publisher: Tory BrubakerEditor: Henry EasonAd and Art Director: Ellen EasonEason Communications LLC

To advertise, contact: Ellen Eason at 415.596.9466 or [email protected]

About BOMA VIEWS

Skyline Construction has been the leading contributor

of the Foundation to date. That company recognized

early that this problem impacts the management,

construction and services industries alike. Thank you

Skyline for being a leader and supporting this important

cause.

Support the BOMA San Francisco Foundation because

you want diverse and deserving students to come into

our industry, or support it because you recognize that

there is a critical gap in the workforce. Either way,

we all win.

The team running the BOMA Foundation has no

shortage of passion. (Have you met Cushman &

Wakefield’s Sandra Boyle?) You should definitely

show them the money.

In Memoriam... Long-timeBOMA member John Legnittopassed away peacefully on April 26,2014. He is survived by his lovingwife of 33 years, Irene Legnitto, andthree children: David, Barbara, andJohn. John has been a significantmember of the San Francisco com-

munity for many years and was the Vice-President GroupManager of Recology San Francisco Region. The familyasks that donations be sent to UCSF for pancreatic cancerresearch or a cause of your choice.

(Continued from page 2)President’s Column

To learn more about the BOMA San Francisco Foundation

visit www.bomasf.org/boma_foundation.php

Reach Your Targets with BOMA ViewsBOMA Views offers a unique opportunity for

you to reach decision-makers who buy or

influence purchases of products and services

like yours. There are two ways you can tell

your story to this targeted audience.

A display ad showcases the benefits of your

products or services. In addition, you may

demonstrate the value you deliver through a

sponsored report. Presented in an article for-

mat, these are very persuasive. And you can use

them in your own marketing and promotion—

both print and online. Telling prospects how

your company’s services or products benefit

them—using statistics, photos, graphics, charts

and testimonials—is the most effective way to increase sales.

BOMA Views is direct-mailed to BOMA members and distributed at events.

In addition, the digital version is emailed and hosted on the BOMA website

(both current and past issues). To feature your company in BOMA Views, contact Ellen Eason at 415.596.9466 or [email protected]

Upcoming EventsDon’t miss these BOMA

events. Visit www.bomasf.organd click on the Calendar tab

for the complete calendar.

Membership Luncheons

General MembershipNetworking Events

Young ProfessionalsNetworking Events

July 17 Oct. 23*Sept. 18 Nov. 20

* Annual Meeting/ MemberAwards Luncheon

Sept. 22 – 60th Annual ElmerJohnson Golf Tournament

Nov. TBD – un-Oktoberfest

Dec. 4 – Annual Holiday Party

August TBD – Mixer

Oct. 9 – Annual Boat Cruise

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Mixing & MinglingScenes from the BOMA at the PARK patioparty and Giants game (below left) and

the Spring Golf Classic & Wine Tour (right).

Top: Cushman & Wakefield’s James Kilroy, Sandra Boyle and Marsha Ramsey; center left: crowd at patio party; center right: Amber Miller,Boston Properties; Derek Schulze, Able BuildingMaintenance and Alix Giroux, Boston Properties;lower photo: Jacki Nolen; Pyro-Comm Systems; Misa Gidding-Chatfield and Jacqui Robinson, PM Realty.

Top: Chris Baker, Baker’s Floor Care; Sarah MacIntyre, Kilroy Realty; ToryBrubaker, BOMA; Ellen Eason, Eason Communications; center: Fred West, MarbleWest; Tiffany McLaughlin, Waxie Sanitary Supply; Blake Peterson, LangleyInvestment Properties. Lower photo: tasting at Landmark Vineyards.

Page 16: Boma views spring2014

It’s no secret that our members enjoy mingling at BOMASan Francisco’s social events. Some more than others—youknow who you are! Attending these gatherings allows forBOMA folks to meet their peers and talk about what’s hap-pening in the San Francisco/Bay Area commercial real estateindustry.

Additional networking opportunities are offered by the association as well. BOMA’s various committees allowfor those who offer their time and expertise to engage withother members and help the organization meet its strategicobjectives. You know, the important stuff. Incidentally, anyemployee of a dues-paying member building or company canjoin one or more committees. Call us, and we’ll find the bestplace for you to gain personal and corporate exposure!

You’re working long hours and we get that. The SanFrancisco Bay Area commercial real estate industry is hotand our members are busier than ever. During boom timeslike these, it can be a challenge for our organization to keepour members focused and informed of the salient issues thatsometimes require their immediate attention.

For example, this wonderful newsletter you’re reading ispublished quarterly, in print and digitally, highlighting infor-mation that has been deemed relevant to our members. Evenso, there are many other issues, namely the advocacy workour members do, which need to be reported immediately orhave industry expert feedback within a particular timeframe.

As such, traditional communication and face-to-facemember interactions facilitated by BOMA San Francisco will remain relevant as the organization looks towards thefuture of member education and involvement. In fact, theuse of modern communication tools to help you become amore educated and involved member are already available.You probably use them personally every day: social medianetworks.

At present you can and should connect, follow or likeBOMA San Francisco through any one of these social medianetworks: LinkedIn, Facebook, Google+, Twitter, Instagram,our advocacy blog, www.bomasanfrancisco.blogspot.com,and our tried and true website, www.bomasf.org. Doing sowill keep you informed of the latest industry news, advocacyefforts, educational offerings, career development, and thenext social event.

Now, don’t worry. We won’t tell anyone what you’reposting to your personal Facebook page; we can’t see it anyway.

If you have ideas of what we should be communicatingor would like to be more involved in our effort to broadcastthe BOMA San Francisco message to our members and theworld, please contact me at [email protected]. As with anything that is social, this effort is a collaborative one and I welcome your ideas, only if you have the time.

Perhaps we could just chat at the next scheduled BOMA event.

BOMA San Francisco233 Sansome Street, 8th FloorSan Francisco, CA 94104-2134

415.362.2662www.bomasf.org

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Are You Socially Engaging with BOMAEffectively? If Not, You’re Missing Out.

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John M. Bozeman is Manager, Government and Public Affairs, of BOMA San Francisco.

The Last Word: John M. Bozeman