Bollywood Rising

Cameron KhanKatray Knight

Matthew Lilley

3 Idiots (2009)

3 Idiots (2009)

Why is this relevant?– Around the time of the film’s release, Bollywood

launched viral marketing videos in the hopes of capturing consumer interest in territories where they had difficulties generating box office numbers.

– With sites like YouTube, FaceBook and the AVS webpage, itself, the movie was able to reach out into more territories than any other Bollywood film before.

The Result

• In the U.S. Box Office alone, the film brought $6.5 million dollars and world-wide gross of $15.5 million dollars (In U.S. Currency)

• Why are those two estimates relevant?– It became the highest grossing Bollywood film, of all

time, as well as the highest grossing Bollywood film overseas.

– It proves that Bollywood’s presence, not only in America but, around the world is growing and continually rising with each picture. This will lead to the release of…...

My Name Is Khan (2010)

Rising Reception & Revenue

• My Name Is Khan succeeded 3 Idiots as the All-Time Highest Grossing Bollywood film in 2010.

• The World-Wide Gross of My Name is Khan is estimated to have reached $45 million dollars (in U.S. Currency).

What Does This Mean?

• Bollywood, with each picture, is showing a steady incline in viewer reception as the chart shows how the revenue is increasing overseas. Not just in India alone.

• The popularity and acceptance of Bollywood films are increasing year by year with the inclusion of possible Academy Award ceremonies in the coming future. Therefore…

In Conclusion

• With Bollywood films on the rise and reaching mainstream market and theatres, the only question that remains:

ARE WE READY?