Bolje poslovanje uz - webinarium.rs
Transcript of Bolje poslovanje uz - webinarium.rs
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Bolje poslovanje uz
NEMANJA CVIJIN
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Šta je Google Analytics i za šta se koristi?
• Informacije o posetiocima sajta/aplikacije
• Odakle su posetioci došli
• Šta su posetioci radili u toku svoje posete
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• Sesije (Sessions)
• Korisnici (Users)
• Pregledi stranica (Pageviews)
• Vreme provedeno na stranici/sajtu (Time on page/Session duration)
• Stopa odbijanja (Bounce rate)
• Novi i povratni korisnici/sesije (New & Returning users/sessions)
• Ulazne/izlazne stranice (Landing pages/Exit pages)
• Ciljevi (Goals)
• Konverzije (Conversions)
Osnovni pojmovi
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• Vremenski period
• Grupisanje podataka po vremenskom intervalu
• Odabir metrike za grafik
• Filteri
Interfejs
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•Admin > Account > Property > View > Goals
• Šta želimo da korisnici urade
• Definisanje ciljeva
• Kako se koriste
• Ecommerce
Ciljevi (Goals)
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• Demografski podaci
• Interesi
• Lokacija
• Mobile
Posetioci (Audience)
•Audience > Demographics > Overview
•Audience > Interests > Overview
•Audience > Mobile > Overview
•Audience > Geo > Location
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Izvori posete (Acquisition)
• Direktni saobraćaj
• Referentni saobraćaj
• Organska poseta sa pretraživača
• Plaćena poseta sa pretraživača
• Društvene mreže
• Displej
• Other
• Acquisition > All Traffic > Channels
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Ostali izvori posete
• Campaigns (URL Builder)
• SEO
• AdWords
• Acquisition > Search Engine Optimization > Queries•URL builder - https://support.google.com/analytics/answer/1033867?hl=en
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Korisne alatke
• Događaji (Events)
• Faneli (Funnels)
• Poređenje sa prošlošću (Compare to past)
• Behavior > Events > Top Events• Conversions > Goals > Funnel Visualization
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Bolje poslovanje uz
NEMANJA CVIJIN