HROMADSKE.TV, UKRAINE

• Achievements• Next steps• Needs

• the first successful civic initiative of creating independent media with transparent funding and reporting to the society

• a multimedia interactive Internet-platform

• a team of prominent journalists who provide unbiased censorship free information on important events

HROMADSKE.TV IS

• to built civic participatory society and an individual

• to develop democracy in Ukraine

• to ensure the rule of law and government accountability

• to overcome the indifference

WHY WE DO IT?

• Hromadske.tv established anew form of media in Ukraine

• Hromadske.tv was first to broadcast live from EuroMaidan

• Hromadske.tv made a series of hot reportages from Crimea, East and other parts of Ukraine and from abroad

MAKING A DIFFERENCE

• Hromadske ONLINE operates

non-stop since the late November 2013

• A partner of social and cultural projects (Arsenal Book Festival, Kyiv Security Forum, DocuDays festival)

• Hromadske.tv gained trust of the society

MAKING A DIFFERENCE

Devid Frum, senior editor of The Atlantic: “… Hromadske.TV, an Internet broadcaster that has become the most influential news source in Ukraine through the bold and innovative strategy of reporting facts as best it can… Moving around the small suite of rooms at Hromadske.tv, I was transported back in time to Prague and Warsaw in 1989-90, when communism cracked and it was suddenly possible to live in truth”

Important people about Hromdske.tv

Anne Applebaum, a Pulitzer Prize-winning author: “For months, Hromadske's journalists have been out on the barricades, filming events as they happened, gaining hundreds of thousands of viewers simply by being authentic: No fake presenters with fake hair, no censorship”

”

Oksana Romanyuk, “Reporters Without Borders in Ukraine”: “Foundation of socially responsible media such as Hromadske was evidence of civil society and a new quality of journalism”

Important people about Hromdske.tv

Radoslaw Sikorski, Polish ex-Minister for Foreign Affairs: “I found out what was happening at Maidan by watching Hromadske.tv…Once I saw how grave the situation was, I started to call colleagues from Germany and France. Those calls led to the mission that came to Kyiv in order to negotiate an end to the violence”

”

TIMELY. EFFICIENTLY. CRUCIAL

NUMBERS AND FACTS

Brand new web site www.hromadske.tv

11 254 856Monthly pages views

2 672 343Monthly unique visitors

Web site

YouTube channel

NUMBERS AND FACTS

175 536 628channel views

323 450 subscribers

10 802 274 views of top video

above 1 113 000 likes

343 000

folowers

Hromadske.tv in social media

NUMBERS AND FACTS

529 000

•folowers

65 000folowers

The rates of the First National Channel gained six fold increase with the launch of Hromadske.tv broadcasting

Hromadske.tv at First National TV Channel

NUMBERS AND FACTS

as of March 2, 8:30 p.m.

18-54, all Ukraine 4+, all Ukraine

3.29%

8.81%

4.79%

12.36%

Average, per week

0.63%

1.64%

rate share

Today the Hromadske.tv team includes 56 people and about 100 volunteers all over Ukraine (particularly streamers)

Hromadske.tv team

NUMBERS AND FACTS

Broadening air time of Hromadske ONLINE, launch of hourly news (from 9:00 a.m. to 10:00 p.m.)

Developing journalistic investigations and participation at “Yanukovyvh.Leaks” project

Developing new studio and non-studio programs: “Hromadske world”, “Be healthy”, “It’s my life”, “Faced with a choice” (in partnership with “OPORA”), “Week’s summary” etc.

Entertainment projects (make Hromadske.tv interesting for larger audience)

NEXT STEPS

Developing Hromadske.tv network within Ukraine (public media in Donetsk, Cherkasy, Lutsk, Kremenchuk, Lviv, Kharkiv, Odesa, )

Developing Hromadske.tv network abroad (correspondent in USA, UK, France, Belgium, Lithuania, Poland)

Hromadske.tv in other languages (key news at website, Hromadske ONLINE in English and Russian)

NEXT STEPS

Capacity building and sustainable development of the organization, establishment of the social enterprise

Monitoring of the information content by external expert groups

Broadening of Hromadske.tv communication channels via various platforms (TV-channels, IPTV, OTT, tablets, mobile devices, other websites)

NEXT STEPS

OBTAINED FUNDINGHead office and Hromadske.tv newsroom

793 000 UAH 790 000 UAH248 000 UAH

193 000 UAH 1 100 000 UAH 2 531 000 UAH

207 000 UAH 3 000 000 UAH

MATRA US Embassy Media programRenaissance FoundationInternews Crowd-fundingIndividual donations (such amounts are not expected in future)Auction House “Dukat”Internews – for investigations(agreement signing stage)

THANK YOU!