Bohdan Fedor / ZUNO – Why the Bank is not an e-Shop
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Transcript of Bohdan Fedor / ZUNO – Why the Bank is not an e-Shop
Why the bank is not an e-shop?
“I have to put up with two or three caterpillars if I want to know butterflies”.
Antoine De Saint-Exupery
I believed in the great conversion rate
More is More
• 3 % CR of 5000 visits a day = 150 customers
• 3,5 % CR of 5000 visits a day = 175 customers
There are always hidden keys
Hidden Key no.1 = Inactive customers
Hidden Key no.1 = No fees
Hidden Key no.1 = COSTS
Hidden Key no. 2 = Blur in Adwords
When customer googling “online loan” it is not the same as “ZUNO online loan”
Hidden Key no. 2 =
Credit bureau score: “an efficient automated synthetic index of the future credit risk of bank clients based on a statistical model of the behavior of clients in the credit bureau”
Hidden Key no. 2 = DEBTS
When customer googling “online loan” it is not the same as “ZUNO online loan”
Hidden Key no. 3 = Conversion rate outside the web
Hidden Key no. 3 = Conversion rate outside the web
Humour, Creativity, Beauty, Uniqueness
Hidden Key no. 3 = Four Elements
Element of Humour
Element of Creativity
Element of Beauty
Element of Uniqueness
Content = Distribution
“I have to put up with two or three caterpillars if I want to know butterflies”.
Antoine De Saint-Exupery.
“Perfection is achieved, not when is nothing more to add, but when there is nothing to take away”.
Antoine De Saint-Exupery
https://www.linkedin.com/in/bohdanfedor