Local Ingredients for your Innovation Pie

carmelo iaria head of innovation @NET Serviços carmelo.iaria@netservicos.com.br

Innovation is a bit like Apple Pie

Apple Pie Innovation

HOW DO YOU MAKE A GOOD PIE?

bohemians nerds

Origins and ingredients 1880s - Hotel Tatin in Lamotte-Beuvron,

France, ~160 km South of Paris

1381 english recipe

•  good apples, •  good spices, •  figs, raisins and pears It is recorded, that sugar was available in London at "two shillings a pound" in

1319 AD. This equates to about US$100 per kilo at today's prices

GO LOCAL !!!

Why are local ingredients good?

INGREDIENTS INNOVATION

ü  Popularity of scooters

ü  Emerging middleclass

INGREDIENTS INNOVATION

What you mean by local ingredients for innovation?

ü  Desire of good education for kids

ü  Danish Taxes on cars

Circumstances that creates and shape specific needs in the local environment

Summarizing

² “copy-cat” innovation trying to replicate success done elsewhere will only produce a poor version than the original idea and it will cost you more

² Understand the local legal/social/economic constraints in your particular reality will allow you to identify true innovation with higher potential

THANK YOU

carmelo iaria head of innovation @NET Serviços carmelo.iaria@netservicos.com.br