The Boeing CompanyOverview

William E Boeing 1881-1956

founder

Current Leadership

04/10/2023

History • Founded in 1916 in the Puget Sound region(Seattle) of

Washington state

• Undertook a series of strategic mergers and acquisitions to become the world’s largest, most diversified aerospace company– Aerospace pioneers now part of the Boeing enterprise include:

• North American Aviation

• McDonnell Douglas

• Rockwell International (space and defense business)

• Hughes Space & Communications

• Jeppesen

Boeing Today

• Founded in 1916 in Seattle, Washington

•Headquarter in Chicago, USA.

• World’s leading aerospace company

• The second biggest defense company in the world

• With more than 150,000 employees in more than 70 countries

• Total company revenues for 2006 were $61.5 billion

ACHIEVEMENTS & REWARDS

• Made first modern airline Boeing 247 in 1933.• Made first commercial Jet airliner of USA 707

in 1958.• Developed first guided missiles.• Produced best selling commercial jet aircraft

in aviation history 737.• First contractor of International space

station(ISS).• One of the contractors in the development of

Space Shuttle.

ACHIEVEMENTS & REWARDS

2005 Awards• The US Environmental Protection Agency (US

EPA) named Boeing one of its Best Workplaces for Commuters (for company programs that encourage HOV participation.

• Vista Fibers presented Boeing's San Antonio Aerospace Support Center with an outstanding achievement award for the center's recycling efforts (recycling more than 180 tons of paper in 2004).

2006 Awards• The National Business Group on Health, a

national non-profit organization, named Boeing one of the Best Employers for Healthy Lifestyles.

ACHIEVEMENTS & REWARDS

Products

• Commercial airliners• Military aircraft• Munitions• Space systems• Computer Services

SWOT ANALYSIS

• Strengths

• Strong global network• Broad product line that covers most major market niches / R&D development

SITUATION ANALYSIS

• Weaknesses

• A hierarchical, ridged, and semi- autocratic management style, which is a product of its military heritage.• Labour problems.• Dependence on US government and WTO-incompatible subsidies.

SITUATION ANALYSIS

• Opportunities

• New aircraft to gain market share• Increase demand for point to point routes

SITUATION ANALYSIS

• Threats

• Slowdown in the commercial jet market• Uncertain airline industry environment

SITUATION ANALYSIS

Boeing’s Organizational structure

• Boeing uses the Matrix Structure:

- Each Department has a Senior Vice President

• Boeing uses Specialization: - Different individuals in different units perform specific tasks

• Boeing is a Centralized Organization:

- high-level executives make most decisions and pass them down to lower levels for implementation

Boeing’s Organizational structure Contd.

• Vertical as well as Horizontal structure.

• Authority trickles down organization from top to bottom

- CEO and CFO and COO

- President and Vice President- Department Heads

• Organization is subdivided or departmentalized into smaller units or departments.

SEGMENTATION AS MARKETING POLICY

• Boeing uses Geography as its segmentation tool.

Short haul routes appear to reveal that Europe and North America is the more attractive segment for commercial aircrafts.

• India and South east Asia has emerged as the main market for military aircrafts.

Boeing’s Culture

o Leadership

o Integrity

o Quality

o Customer Satisfaction

o Enhancing Share Holder Value

Code of basic working condition

• No discrimination and no harassment• Freedom of association• Health and safety• Work environment and compensation• Work scheduling(hours of work)• No child labour

Criticism

• Bad environment record• Infamous tax payer• Unethical conduct• Violation of 1992 EU-US agreement

Future prospects-Products

•Development of sixth generation fighter aircrafts F/A-XX•Competing for next generation refueller program of USAF•Various space research programs of NASA•New technologies

Future Prospects -Strategy

• Joint ventures with the aerospace companies of developing nations

• Development of capabilities for proper outsourcing

• Better management and coordination in various divisions of Boeing

Thank you