Boehringer Ingelheim - Brazil

2012 - 2013

Team Activties with Youth Venture Brazil 2012 – Event “We can help to change the world”

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Youth Venture team helped to

produce an event for employees

and their families focused on our

responsibilities to change the world.

The results are in this video: “Help

is the best medicine project,

2013”. http://www.youtube.com/watch?v=eb-bh2_QUdc

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Geração BIWork on values with BI Interns

In 2012 HR and Communications departments aligned a project with Ashoka: the interns were asked to develop projects about Making More Health. The projects were applied in the first half of 2013.

• Project 1: Morada São João - eldery healthcare

•Project 2: Instituto Itaci de Câncer – Câncer Patient assistance

•Project 3: Árvore Boehringer – digital video about BI reputation

20122013

Geração BIGroup 1 – Morada São João / Jan 2013

This Group decided to talk about elderly healthcare. They chose a public shelter in the center of São Paulo, to develop several activities enhancing the adhesion in the treatments and doctor’s recommendations.

These Activities included: theaters, handmade paintings and exercises with music therapy.

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Geração BIGroup 2 – Instituto Itaci / 2013

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This Group decided to talk about Making More Helth for patient in Itaci Institute, a public hospital in São Paulo were children with cancer receive treatment. Their presentation includes recommendations about good hygiene and self esteem for patient with cancer.

These Activities included: dialog with children and their parents, videos with cartoons talking about healthcare and take funny pictures their with parents.

The patience received a copy the picture with values of Boehringer.

Working for “Making More Helth” is that what moves us.Working for “Making More Helth” is that what moves us.

Along this years it´s been a challenge to find new ways to attract talented people to the corporation. Many Corporations are using the social responsibility to talk to this public.

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Geração BIWork volues in selection process for interns Boehringer

In 2013 HR used the theme “Making More Health” to select and hire candidates for the program for interns. This process was started with the basic question “What moves you?” It envolved continuously all candidates, showing them how BI aproaches MMH.This project included:- Information exchange on Facebook- Consulting from Ashoka team- Activities with Ashoka Youth Ventures programs- Support of related contents and materials

Results 6.526 followers35 News interns to BI