BodyWorksFitness Centers

Marketing Strategies

Let us help you find the

healthy you!

Gabrielle AveryPeriod 3P1p2-bwstrategy

Overview

• Marketing Goals• Current Promotions/Publicity• Other Marketing Ideas• Next Steps

Marketing Goals

• Image– Hip– Cutting-edge classes and equipment– Not just a place to work out

• Acquire new members– Those without existing gym memberships– Those who are members at other gyms

• Garner as much publicity as possible• Attain strong promotional partners

Current Promotions/Publicity

• Running ads in several local newspapers and magazines

• Feature in– “US Health” magazine– “Get Fit” magazine

• Promotion with JUMP workout wear

• Limited time 2-for-1 membership incentive

• WNEW feature News segment on “What’s New in New York”

Other Marketing Ideas

• Food product cross-promotion– Protein bars– Bottled water– Other health foods

• More health/news magazine features• New memberships incentives– Free dumbbells with membership– Seasonal promotions

• Local online advertising

Next Steps….

• Prep sales staff for opening day• Meet with potential promotional partners• Create premium items for giveaways• Preliminary plans for launch party

HAVE A GREAT DAY!