Body by Milk

A new add campaign, with a $20 million dollar budget, that is targeted towards teens

Uses celebrities and athletes as spokespeople

www.bodybymilk.com Campaign message:

“Studies suggest that teens who choose milk tend to be leaner, plus the protein helps build muscle.”

They have banner adds on alloy.com, bolt.com, and gamezone.com.

Of course there is a MySpace page.

Posters will also be sent out to 100,000 schools.

With the recent concern over childhood obesity and health, this is perfect timing for an add campaign to be directed at youth.

Milk Your Diet, Lose Weight

Another health minded campaign this time aimed towards women.

Got Milk Ad

www.2424milk.com An informational

website for women. Includes tips, tools,

recipes and studies on how milk can help women actually lose weight.