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March 2011

Working The New Way

Bobby Kerr

Key Facts - Insomnia

Irelands leading Coffee Company

5 million cups of coffee sold annually

60 Shops

12 Million Turnover

200 Staff

First Irish Company to go 100% Fairtrade and Organic

All our coffee is roast to order

Partnership with BWG foods(Spar & Mace)

How we stay in business

Who are our customers ? Analyse our footfall numbers Focus on the average value transaction Be ahead of the competition Have a clear pricing and promotional strategy Declutter the shops of too many messages Drive sales through a consistent value proposition

for all 2010 Reward Loyalty – Expand our Zappa technology Maximise every PR opportunity

Power of Brand The Best Marketing is Free Marketing!

Its My Business & Up To Me

Act professionally & honourably at all times Use the power of the brand Communicate regularly with your current & past

customers Constantly be alert to opportunity Embrace technology – it makes life easier and

more efficient Embrace the new ways of marketing, Facebook,

Twitter Look for new ways to do things better

One of the 5 Irish Dragons

Two series completed

Have made 8 investments Surfseeds The Hangout Kaylite Bintrasher Beal Organic Cheese Grab radio App Boiler Bleed Mother and Baby Show

Viewing numbers over 500,000 per show

Back for Series 3 in 2011

Enter the Dragon…

All the Dragons

Top Ten Business Points

1. Don’t be afraid of Hard Work

2. Keep an eye on the Competition

3. Embrace Challenges

4. Take Calculated Risks

5. Always Reinvest in the Business

6. Good Communication is essential

7. Commit to Develop People in the organisation

8. A Clear Concise Strategy is vital

9. Plan all expenditure

10.Don’t forget about luck

Reasons to be Cheerful!

BOBBYS TOP TEN LIFE TIPS:

1. Forget the begrudgers

2. Enjoy what you do

3. Be thankful you have your health and family

4. There is real value out there go and get it

5. Surround yourself with positive people

6. Set goals and targets for yourself

7. Be realistic

8. Don’t be afraid to adapt or change the plan

9. Network – learn from others

10. Stay in the ring – It will get better

Questions?

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www.donegalenterprise.ie