The New juf.org

Presentation to theJUF-JF Board June 18, 2007

Total Redesign Design

More professional, unified design Better use of screen real estate

Content Every page rewritten Taxonomy and navigation reworked

Technology Content management system Faster, more powerful databases More sophisticated programming languages Off-site location for disaster recovery Credit cards processed in real-time

Strategic objectives of the JUF/JF website1. Advance JUF brand recognition and enhance the image

of JUF in the community.

2. Promote the JUF Campaign and encourage new and/or increased giving.

3. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies.

4. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning.

5. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.

Design: Homepage

Design: Other Pages

Content Organized around

user, not departments Bar/Bat Mitzvah Guide

Special attention paid to Donate Page and supporting content “Because Your JUF Gift” “Why Donate” “Stories Behind the

Faces”

Technology Content management system allows us to

update website faster, more frequently, and more easily

Departments can make changes directly Built-in features such as controlled blogs,

discussion forums, private content JTA RSS feed significantly reduces JUF

staff time and keeps content more up-to-date

Integrated Communications Strategy

Print Publications In the electronic age print remains vital

JUF News, the Guide to Jewish Living, JUF's Annual Report, solicitation letters and other collateral, play important roles

Under the integrated approach print messages – from text to graphic design – are orchestrated with electronic vehicles to assure continuity of JUF's messages and successful targeting to key audiences

30 S. Wells VideoMonitors Opportunity to create

new, dynamic content for use in multiple settings Monitors in lobby and

conference center

Website

E-mail

Print material

Integrated better into website, situated in context

E-mail Acquisition and

management of e-mail addresses

Targeted messages to distinct audiences

More efforts like the Passover greeting

Integrated Communications Strategy Team

Building on SuccessCumulative Visits

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Cumulative Page Views

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Cumulative Number of Memorials

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Cumulative Number of Web Payments

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Cumulative Amount of Web Payments

$0

$200,000

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Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

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What makes a good nonprofit website?

1. Significant content about cause2. Information about how donations are spent3. Easy to use4. Info about how to get further involved5. Become member6. Advocate for cause7. Volunteer opportunities8. Visually pleasing9. Donate online10. Memorable URL

Survey by GuideStar of more than 1,000 newsletter subscribers (2003)

What does this mean for you?1. It takes time!

2 weeks minimum required for all web projects

No more “standard online reservation”

1. To submit an event, go to http://staging.juf.net/staff/events_staff.aspx

2. Several ways to promote your program, e.g. WYLD Beach Blowout

“Now at JUF.org”

“What’s Happening at YLD”

Button in right-hand navigation of microsite

Calendar

Registration page

Discussion

Backup slides

Website, May 8, 1999

Website, Oct. 14, 2000

Methodology1. Web Team analyzed current procedures and

documented problem areas in current site

2. Researched non-profit websites to determine best practices

3. Benchmarked juf.org against websites of similar and not-so-similar content

4. Staff Cabinet refined Website Strategic goals

5. Identified target audiences for the website and appropriate content for each

6. Developed creative brief that expressed the desired overall tone and style of the site

When users engaged with nonprofits online, what did they do?

Search for info about a specific cause: 31%

Sign petition: 31% Search for info about a charitable org:

20% Volunteer: 8% Search for a way to donate online: 4% Other: 5%

Other Web 2.0 Features Video Blogs Photo albums Surveys Recurring events RSS (both as a

publisher and consumer)

Validation on all forms

Variable font size Breadcrumb strip Printer-friendly “E-mail this page” Social bookmarking

links Verisign EV certificate Walk photos on Flickr Podcasts on iTunes Google ad

Podcasts

Podcasts