ARE YOU READY FOR A POSITION ON A CORPORATE BOARD BUT YOUR

ONLINE PROFILE IS NOT?

“YOU ARE…WHO GOOGLE SAYS YOU ARE.”

FACTS:

- We live in a ‘reputation economy’ where Google has become the first stage

of the background check and the first elimination point*.

- A carefully crafted online profile adds critical dimension to your

board director “package” that is essential in the vetting process.

- Reputation and achievement are table stakes. Differentiation and selection

are largely based on what you have done beyond the facts in the CV.

WHAT TO DO:

By creating and publishing content about your vision, your

contributions to society, and the articulation of what you stand for,

we complete the package. We take the exceptional things

you’ve done and create your story in a cohesive, compelling

format that search firms and internal committees look for.

A strong online reputation

generates up to 48% more business opportunities**.

ARE YOU READY FOR A POSITION ON A CORPORATE BOARD

BUT YOUR ONLINE PROFILE IS NOT?

1. DEFINE YOUR PERSONAL BRAND

Define what you stand for – what is your belief - why do you do the things you do.

2. CREATE CONTENT 2A. CREATE YOUR STORY

We will create short stories that are the foundation of your personal brand e.g.

background and achievements, current challenges, your passion and vision that

contributes to society.

2B. CREATE VIDEO

Produce 2 or 3 short videos that support your personal brand.

- create the script

- develop the creative angle

- produce the essential visual support materials

- edit and publish the videos

2C. CREATE PHOTOS Because of the visual world we live in and the different online

search engines, good pictures have become more relevant in the

past few years. We’ll conduct a photo shoot that will provide

10 pictures that position you in the most favorable light.

ACTION PLAN FOR ENHANCING YOUR ONLINE REPUTATION

3. UPGRADE YOUR LINKEDIN PRESENCE

- Rewrite your summary, experiences…

- Publish the stories on platforms Google likes

- Link the stories to your Linkedin profile

4. SHARING AND SEEDING (During a period of 6 months)

- Adjust existing content for online viewing (presentations, articles)

- Publish and seed the content online

- Link the content to your Linkedin

- Make sure all content is found when people Google you

RESEARCH: *85% of hiring managers say that a strong online reputation influences their hiring decisions - Cross-Tab **16% of people are willing to connect with you if you have a poor online reputation, while 64% is willing to connect with you if you have a strong online reputation - Forbes 56% of people solidified their decision to do business with someone after looking someone up online, whereas 45% have found something online that made them decide not to do business with the person - Harris Interactive

USE GOOGLE AS YOUR WINGMAN

ABOUT COOLBRANDS

COOLBRANDS is a multinational branding company with over 10 years of

experience in creating and "packaging" profiles for highly successful corporations

and for C-Suite executives that are transitioning to a stage where broader market

exposure is essential to ongoing success.

The creation of our board prep product came about from corporations and

individuals realizing that a strong digital profile is the difference between

propelling or impeding corporate and individual expansion.

COMPANIES WE WORKED FOR:

Michelin - People, Planet, Profit - to enhance company pride

HP – Sharing HP’s vision on the future of branding

Henkel - Integrating storytelling during trade show

Kempinski Hotels - Repositioning and create online interaction

Pepsico - Communication about meaningful campaigns

Apex Brasil - Improve the image of the BR food industry

PEOPLE WE WORKED FOR: - Regional CEO of a multinational FMCG company - looking for partners

- Business owner of an international design agency - looking for clients

- Regional MD of an advertising agency - reinforcing agency image

- CEO and founder of a real estate company - looking for investors

- Founder of a network organization - looking for international expansion

- Financial expert - looking for a corporate board position

- Supervisory board member of a family business - looking for similar board positions

- VP marketing of a global FMCG company – looking for speaker opportunities

CONTACT: WWW.COOLBRANDSPEOPLE.COM - ANOUK@COOLBRANDS.ORG

THE PEOPLE BEHIND COOLBRANDS

ANOUK PAPPERS

Brand Anthropologist – Inspirational speaker - Founder CoolBrands

Anouk travels the world to meet brands with a purpose and people with a vision. She believes

people connect with people, because of who they are and what they stand for. She helps

people, and women in leadership positions in particular, to tell their story to support their online

reputation.

“I create content about your vision and the articulation of what you stand for. I take the

exceptional things you’ve done and create your story in a cohesive, compelling format that

clients, partners and investors look for.”

MAARTEN SCHÄFER

Story Architect – Photographer – Author “Around the World in 80 Brands”

Since 2002, Maarten travels the world to create content for brands. He believes brands (and

people) should connect with their audience by creating meaningful content. He writes stories

with stickiness and a wow-factor to facilitate word-of-mouth.

“Because of the visual world we live in and the different online search engines,

good pictures and video have become more relevant in the past few years.

I will create visual stories that support your personal brand.”

ANOUKPAPPERSBRANDANTHROPOLOGISTANOUKPAPPERS.COMANOUK@COOLBRANDS.ORG

MAARTENSCHÄFERAUTHOR/INSPIRATIONALSPEAKERMAARTENSCHAFER.COMMAARTEN@COOLBRANDS.ORG