BOARD OF DIRECTORS MEETING Tuesday, January 22, 2019 3:00 p.m.

- Agenda –I. CALL TO ORDER - CiCi Rojas, Board Chair

II. CONSENT AGENDAA. Approval of December 18, 2018 Minutes __________________________________Pages 2-3B. YTD Financial Statement of Revenues & Expenditures _________________Pages 4-9C. Review of Checks in excess of $5,000 (December) ______________________Page 10D. Industry Statistical Reports _______________________________________________See PowerPointE. New Members _____________________________________________________________Page 13

III. ACTION ITEMS - Jason Fulvi, President & CEO ____________________________________Pages 14-15A. 2019 BudgetB. 2019 Organizational Goals

IV. DISCUSSION ITEMSA. Organizational Updates - Jason Fulvi, President & CEO

a. 2018 Organizational Accomplishments

V. CLOSED SESSIONPursuant to the following subsections of Section 610.021 of the Revised Statutes of Missouri, there may be a closed session to discuss:

1) legal matters, litigation, or privileged communications with attorneys, pursuant to subsection 1; 2) personnel, pursuant to subsection 3 and 13; and/or3) confidential or privileged communications with auditors, pursuant to subsection 17.

VI. NEW BUSINESS

VII. OLD BUSINESS

VIII. ADJOURNMENT

2019 Board Meeting Dates (3 pm) April 23 July 23 October 29 December 17

Executive Committee Meeting Dates (10:30 am) March 19

June 18 September 17 November 19

1

BOARD OF DIRECTORS MEETING Tuesday, December 18, 2018 3:00 p.m. 1321 Baltimore Ave. Kansas City MO

-MINUTES-

I. CALL TO ORDER – CiCi Rojas, Chairman Rojas called the meeting to order at 3:06 p.m. with a quorum represented by Vic Allred, Lee Barnes, Nick Benjamin, Cindy Circo, Belinda Harrison, Gloria Leathers-Jackson, Jenny Kincaid, Steve Klika, David Lopez, Riccardo Lucas (via conference call), Kathy Nelson (via conference call), Kurt Mayo, Pat Macdonald, Oscar McCaskey, Rachel Merlo, Stacey Paine, Jeanette Prenger (via conference call), Clayton Read, CiCi Rojas, Rosemary Salerno, Carla Sanders, Troy Schulte, Jim Snow, Phillip Strnad, Jon Stephens, Jeffrey Stewart, Keli Wenzel, and Amy Jordan-Wooden. Also, present were the following Visit KC team members: Jason Fulvi, President & CEO, and Teresa Martinez, Special Assistant to the President/Government Affairs Manager. Lana Torczon, attorney, City of Kansas City, MO. Julie Hart with CFO by Design joined the meeting as well via conference call.

II. CONSENT AGENDA – CiCi Rojas, ChairmanNo changes were made to the agenda. The consent agenda included 10/16/18 board meeting minutes, YTD financials, checks in excess of $5,000 (Oct-Nov), industry statistical report and list of new members. Motion to approve the consent agenda as presented (S. Klika). Seconded (J. Stephens) and passed unanimously.

III. ACTION ITEMSA. Governance Committee – Amy Jordan-Wooden, Committee Chair

• By-law RevisionsBoard Chair Rojas asked the Governance Committee Chair to provide a report. She shared the process that lead to the proposed revisions and presented the committee’s recommendation for approval. After no discussion or questions from the governing body, Rojas asked for a motion to adopt the revised bylaws as presented. Upon motion duly made (C. Circo) and seconded (R. Merlo) the revised bylaws were approved.

• Board of Directors’ Statement of ExpectationsRojas asked for a motion to adopt the revised statement of Expectations. Upon motion duly made (J. Stephens) and seconded (R. Salerno) the revised bylaws were approved.

• 2019 Board NominationsOn behalf of the Nominating Subcommittee, Amy Jordan-Wooden submitted the following nominations of directors standing for re-election (2019-2021): Lee Barns, Cindy Circo, Jenny Kincaid, Pat Macdonald, Jeanette Prenger, Jim Snow, Keli Wenzel, Angie Stanland, Randy Wisthoff Upon motion duly made (V. Allred) and seconded (S. Klika) directors presented before the governing body were re-elected. Following the re-election of directors, Wooden submitted the following nominations for 2019 Board Officers: Chair – CiCi Rojas; for Vice-Chair – Cindy Circo; Secretary – Jeanette Prenger; Treasurer – Jim Snow Upon motion duly made (S. Klika) and seconded (V. Allred) to approved 2019 Board Officers directors passed.

2

There were no other committee updates.

IV. DUSCUSSION ITEMSA. Organizational Updates – Jason Fulvi, President & CEO

• JLL PresentationFulvi introduced the JLL team, Dan Fenton and David Holder, which lead a short presentation on the recently concluded lodging market analysis. This market analysis included current room inventory of the destination, inventory under construction, supply growth, Kansas City’s competitive set hotel inventory comparison, and the projected occupancy effects. JLL’s recommendations for the destabilization included Visit KC’s resource increase, development strategy and change on Visit KC’s sales and marketing strategy. ACTION ITEM Staff was charged with drafting key talking points for the board to help lead the conversation when in the community. President and CEO reported on the following:

- YTD Performance – Sales was at 90% of overall annual goal, and on target to meet 2018 room night goals.The organization’s goal to date was at 101%.

- Citywide bookings included National Society of Black Engineers for 2023, American Medical Society forsports Medicine and UBM-Animal Care for 2022 and 2020, respectively. Visit KC will help the efforts ofbuilding a local scholarship fund leading to the 2023 National Society of Black Engineers convention.

- KC BBQ Experience App results: $10,670 in new revenue. This program created a great opportunity forcross polarization benefits.

- Restaurant Week 2019 – 190 YTD restaurants- 2019 Tourism Outlook – February 13th from 5-7:30p.m. Sponsorship opportunities still available.- Best Trips 2019, National Geographic – capitalizing on accolade with tandem marketing tactics

throughout 2019 reaching all audience segments. An event is DC in March 2019 is been scheduled foreast coast clients.

V. CLOSED SESSIONThere was no need to go into closed session during this meeting.

VI. NEW BUSINESSNone. VII. OLD BUSINESSNone.VIII. ADJOURNMENTThere being no further business, the meeting was adjourned at 4:25 p.m. All directors were invited to stay after themeeting for a casual holiday gathering with Visit KC’s leadership team.

Respectfully submitted,

Teresa Martinez Recorder

3

FINANCIAL STATEMENTS For the Period Ending December 31, 2018

**Unaudited – For Management Use Only**

_______________________________________________________

INDEX

Page 1 – Dashboard

Page 2 – Comparative Balance Sheet

Page 3 – Balance Sheet Ratios

Page 4 – Year-to-date Comparative Statement of Activities

Page 5 – Statement of Cash Flows

Page 6

4

VKCFinancial Dashboard

For the period ending December 31, 2018

Significant Underperformance

Slight Underperformance

Good Performance

Color Code Cash & Current Liabilities

87%

12% .01%

Public Revenue - 87% of Total Revenue YTD

CT Tax

Arena

State

5%

15%

14%

15%

34%

9%

8%

Private Revenue - 13% of Total Revenue

Advertising

Event Hosting

Hotel Lead Share

Memberships

Media Partnerships

Convention Housing

Other

42%

36%

2% 3%

11%

6%

Total Expenses YTD

Marketing & Promotional

Personnel

Rent

Professional Fees

TIF Reimbursement

Other Operating

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Dec Jan Feb Mar Apr May Jun Jul Aug Sept Nov Dec

Cash

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Dec Jan Feb Mar Apr May Jun Jul Aug Sept Nov Dec

Current Liabilities

Dashboard LOGOS September 2018.xlsx5

VISIT KC

COMPARATIVE BALANCE SHEET

FOR THE PERIOD ENDING DECEMBER 31, 2018

2018 2017 Variance Variance

Inc/(Dec) Inc/(Dec)

$ $ $ %

ASSETSCURRENT ASSETS

CashOperating Account 784,544 405,050 379,494 93.7%Payroll 274,516 62,823 211,693 337.0%Petty Cash 327 373 (46) -12.3%Savings-Reserve 501,712 350,339 151,374 43.2%KCRW-Reserve 138,150 88,408 49,742 56.3%Money Market -Private 1,263,937 1,625,944 (362,007) -22.3%

Total Cash 2,963,186 2,532,936 430,250 17.0%

Account Receivable - City of KCMO 989,323 1,162,126 (172,803) -14.9%Account Receivable-Other 195,947 364,106 (168,159) -46.2%

TOTAL CURRENT ASSETS 4,148,455 4,059,169 89,287 2.2%

EQUIPMENT AND LEASEHOLD IMPROVEMENTSFurniture, Fixtures & Equipment 1,354,932 1,284,115 70,817 5.5%Leasehold Improvements 193,399 174,051 19,348 11.1%Less: Accumulated Depreciation (1,124,325) (974,640) (149,686) 15.4%

TOTAL FIXED ASSETS 424,006 483,526 (59,520) -12.3%

OTHER ASSETSPrepaid Expenses 441,144 351,243 89,901 25.6%Due from/(to) Foundation 11,358 34,040 (22,682) -66.6%Due from/(to) Spark 97,397 92,365 5,032 5.4%Deferred Compensation Asset - 599,542 (599,542) -100.0%

TOTAL OTHER ASSETS 549,899 1,077,190 (527,291) -49.0%

TOTAL ASSETS 5,122,361$ 5,619,885$ (497,526)$ -8.9%

LIABILITIESCURRENT LIABILITIES

Trade Accounts Payable 481,915 400,804 81,111 20.2%Payroll & Benefits Accrual 449,685 525,276 (75,591) -14.4%Accrued Vacation and PTO 235,833 223,259 12,574 5.6%TIF Payable 687,149 1,058,582 (371,433) -35.1%Assessment Liability - - Other General Liabilities -

TOTAL CURRENT LIABILITIES 1,854,564 2,207,922 (353,358) -16.0%

DEFERRED REVENUEPasskey Fees 6,350 (6,350) 0.0%Annual Meeting 65,700 - 65,700 0.0%Membership 185,795 141,533 44,262 31.3%Restaurant Week 79,052 99,445 (20,393) -20.5%Other Deferred Revenue 155,207 177,815 (22,608) -12.7%

TOTAL DEFERRED REVENUE 485,754 425,143 60,611 14.3%

LONG TERM LIABILITIESDeferred Compensation Liability - 599,542 (599,542) -100.0%

TOTAL LONG TERM LIABILITIES - 599,542 (599,542) -100.0%

TOTAL LIABILITIES 2,340,317$ 3,232,607$ (892,290)$ -27.6%

NET ASSETSUnrestricted Net Assets 2,488,213 2,003,537 484,676 24.2%Current Year Net Assets 293,830 383,740 (89,910) -23.4%

TOTAL NET ASSETS 2,782,044$ 2,387,277$ 394,766$ 16.5%

TOTAL LIABILITIES & 5,122,361$ 5,619,885$ (497,524)$ -8.9%

NET ASSETS

VKC DEC 2018.xlsx 6

VISIT KC

BALANCE SHEET RATIOS

THROUGH DECEMBER 31, 2018

December March June September December March June September November December

2016 2017 2017 2017 2017 2018 2018 2018 2018 2018

Current Ratio 1 1.92 2.07 2.03 2.04 1.90 3.30 2.08 2.65 2.32 2.24

Defensive Interval 2 103.25 104.13 94.06 110.27 112.06 99.48 121.45 111.68 119.34 117.05

Leverage 3 0.27 0.21 0.26 0.22 0.24 0.15 0.00 0.00 0.00 0.00

1 Current Ratio = Current Assets/Current Liabilities. Measures a company's ability to repay

short term debts with short term assets. A ratio between 1 and 2 is ideal, with a high number indicatinggreater ability to repay short term debt.

2 Defensive Interval = Liquid Assets/Daily Expenses. Indicates how many days a company can

survive without number of days that a company can operate without needing to access noncurrent assets,long-term or additional outside financial resources

3 Leverage Ratio = Long Term Liabilities/Net Assets. Measures a company's reliance on debt to

finance operations. A low ratio notes low dependence on debt.

VKC DEC 2018.xlsx7

VISIT KC

YEAR TO DATE COMPARATIVE STATEMENT OF ACTIVITIES

THROUGH DECEMBER 31, 2018

$ % $ % $ % $ % $ %

REVENUES, GAINS & OTHER SUPPORT:

Public RevenueHotel/Motel Occupancy Tax 9,778,679 71.4% 9,910,366 71.2% (131,687) -1.3% 9,488,059 70.6% 290,619 3.1%Arena License Fees 1,299,789 9.5% 1,312,000 9.4% (12,211) -0.9% 1,158,527 8.6% 141,262 12.2%State Funding 154,927 1.1% 217,075 1.6% (62,148) -28.6% 360,071 2.7% (205,144) -57.0%NTDF Promotions - 0.0% - 0.0% - 0.0% 0.0% - 0.0%

Sub-Total Public Revenue 11,233,394 82.0% 11,439,441 82.2% (206,047) -1.8% 11,006,658 81.9% 226,737 2.1%

Private RevenueAdvertising 123,168 0.9% 100,000 0.7% 23,168 23.2% 144,207 1.1% (21,040) -14.6%Event Hosting 362,214 2.6% 270,700 1.9% 91,514 33.8% 310,571 2.3% 51,643 16.6%Film Office 47,167 0.3% 200,000 1.4% (152,833) -76.4% - 0.0% 47,167 0.0%Hotel Lead Share 349,083 2.5% 463,431 3.3% (114,348) -24.7% 425,822 3.2% (76,739) -18.0%Memberships 376,678 2.8% 335,000 2.4% 41,678 12.4% 293,083 2.2% 83,595 28.5%Media Partnerships 847,255 6.2% 880,000 6.3% (32,745) -3.7% 847,993 6.3% (738) -0.1%Convention Housing Service 210,156 1.5% 106,087 0.8% 104,069 98.1% 210,514 1.6% (358) -0.2%Retail Sales Revenue 10,416 0.1% 5,250 0.0% 5,166 98.4% 14,146 0.1% (3,730) -26.4%Interest I 8,530 0.1% 4,200 0.0% 4,330 103.1% 4,679 0.0% 3,851 82.3%In Kind 25,192 0.2% 0.0% 25,192 0.0% 32,136 0.2% (6,944) -21.6%Unrealized Gains - 0.0% - 0.0% - 0.0% 117,982 0.9% (117,982) -100.0%Other 103,256 0.8% 111,500 0.8% (8,244) -7.4% 30,277 0.2% 72,979 241.0%

Sub-Total Private Revenue 2,463,114 18.0% 2,476,168 17.8% (13,054) -0.5% 2,431,409 18.1% 31,704 1.3%

TOTAL REVENUE 13,696,508 100.0% 13,915,609 100.0% (219,101) -1.6% 13,438,067 100.0% 258,441 1.9%

Marketing/Promotional ExpensesLocal Audience 396,582 2.9% 516,955 3.7% (120,373) -23.3% 326,826 2.4% 69,756 21.3%Convention/Meetings Audience 2,379,492 17.4% 2,115,895 15.2% 263,597 12.5% 1,657,758 12.3% 721,734 43.5%Tourism/Destination Audience 2,889,383 21.1% 3,092,201 22.2% (202,818) -6.6% 2,974,877 22.1% (85,494) -2.9%

Total Marketing/Promotional Expenses 5,665,457 41.4% 5,725,051 41.1% (59,594) -1.0% 4,959,462 36.9% 705,996 14.2%

Operating ExpensesWages and Salaries 3,866,119 28.2% 3,992,865 28.7% (126,746) -3.2% 3,618,640 26.9% 247,479 6.8%Payroll Taxes 258,380 1.9% 332,852 2.4% (74,472) -22.4% 367,688 2.7% (109,308) -29.7%Employee Benefits 613,856 4.5% 565,629 4.1% 48,227 8.5% 555,380 4.1% 58,476 10.5%Staff Recruitment 4,577 0.0% 4,800 0.0% (223) -4.6% 3,305 0.0% 1,272 38.5%Auto 22,644 0.2% 17,400 0.1% 5,244 30.1% 16,030 0.1% 6,614 41.3%Board of Directors/Committee Expenses - 0.0% 0.0% - 0.0% 175 0.0% (175) -100.0%Professional Development 61,203 0.4% 50,000 0.4% 11,203 22.4% 81,630 0.6% (20,427) -25.0%Rent 253,299 1.8% 258,828 1.9% (5,529) -2.1% 244,505 1.8% 8,794 3.6%Hardware Maintenance 169,056 1.2% 173,936 1.2% (4,880) -2.8% 223,506 1.7% (54,450) -24.4%Equipment Rental/Maintenance 153,017 1.1% 119,845 0.9% 33,172 27.7% 114,828 0.9% 38,189 33.3%Depreciation and Amortization 149,686 1.1% 286,000 2.1% (136,314) -47.7% 241,303 1.8% (91,617) -38.0%Dues and Subscriptions 90,273 0.7% 56,237 0.4% 34,036 60.5% 98,263 0.7% (7,990) -8.1%Telephone 33,874 0.2% 37,480 0.3% (3,606) -9.6% 37,049 0.3% (3,175) -8.6%Insurance 35,083 0.3% 30,000 0.2% 5,083 16.9% 35,448 0.3% (365) -1.0%Office Expense 32,600 0.2% 24,800 0.2% 7,800 31.5% 18,250 0.1% 14,350 78.6%Postage 33,662 0.2% 43,839 0.3% (10,177) -23.2% 45,028 0.3% (11,366) -25.2%Professional Fees 404,399 3.0% 88,500 0.6% 315,899 356.9% 303,715 2.3% 100,684 33.2%Office Mail Center 708 0.0% 1,010 0.0% (302) -29.9% 200 0.0% 508 254.0%TIF Reimbursement 1,504,944 11.0% 1,860,000 13.4% (355,056) -19.1% 2,036,072 15.2% (531,128) -26.1%Miscellaneous 16,852 0.1% 15,000 0.1% 1,852 12.3% 21,715 0.2% (4,863) -22.4%Tradeouts 30,525 0.2% - 0.0% 30,525 0.0% 32,136 0.2% (1,611) -5.0%Bad Debt 2,467 0.0% - 0.0% 2,467 0.0% - 0.0% 2,467 0.0%Interest E - 0.0% - 0.0% - 0.0% - 0.0% - 0.0%

Total Operating Expenses 7,737,221 56.5% 7,959,021 57.2% (221,800) -2.8% 8,094,866 60.2% (357,645) -4.4%

TOTAL PROGRAM EXPENSES 13,402,678 97.9% 13,684,072 98.3% (281,394) -2.1% 13,054,327 97.1% 348,351 2.7%

CHANGE IN NET ASSETS 293,830$ 2.1% 231,537$ 1.7% 62,293$ 26.9% 383,740$ 2.9% (89,910)$ -23.4%

YTD - ACTUALS YTD - BUDGET YTD - ACTUALS ACTUALS VARIANCEACTUAL TO BUDGET

DECEMBER 2018 DECEMBER 2018 DECEMBER 2017 DEC '18 TO DEC '17VARIANCE

VKC DEC 2018.xlsx 8

VKCStatement of Cash Flows

For the periods ofDecember 30, 2017 to December 31, 2018

Cash flows from operating activities: YTD Change

Change in net assets 293,830$

Increase/(Decrease) Accumulated Depreciation 149,686 (Gain)/Loss from disposal of assets - (Gain)/Loss from investments - (Increase)/Decrease in accounts receivable 271,112 (Increase)/Decrease in prepaids (89,901) (Increase)/Decrease in deposits - Increase/(Decrease) in accounts payable 97,278 Increase/(Decrease) in salary and vacation payable (75,591) Increase/(Decrease) in Deferred Revenue 135,611 Increase/(Decrease) in Accrued expenses (261,610)

Net cash used in operating activities 520,415

Cash flows from investing activities

Purchase of Fixed Assets (90,166) Allowance for Leasehold ImprovementsLeasehold Improvements -

Net cash used in investing activities (90,166)

Cash flows from financing activities

Draw on Line of Credit -

Net cash provided by (used in) financing -

Net increase/(decrease) in cash 430,249

Cash and cash equivalents at beginning of period 2,532,936

Cash and cash equivalents at end of period 2,963,185$

VKC DEC 2018.xlsx

9

BUDGET & STATISTICAL REPORT DECEMBER 2018

PAYMENTS OVER $5,000

A *^ MMGY Global LLC Advertising expenses $228,486.43A Mayflower Transit CEO relocation expenses $26,767.32E AMEX-Carl Leonard Computer equipment $6,874.36E * AMEX-Denise DeJulio Regis. Experient/ASAE $8,101.30E * AMEX-Derek Byrne Social media advertising $7,300.38E * Aetna Health insurance premiums $9,930.01E * Metlife Benefit care health insurance $6,128.10100836 Conference Direct LLC Annual Partner Mtg Regis. $6,600.00100837 CFO by Design Consulting services $6,000.00100839 KC Convention & Entertain Ctr CVC assessment facility rental $5,176.00100849 KC Live Block 124 Retail LLC Prepaid rent $23,603.60100852 * Madden Preprint Media Direct marketing campaign $22,000.00100853 Mediavalet Inc Digital assessment mktg tool $10,419.00100858 Propaganda3 BBQ app final payment $8,800.00100868 *^ AEG Kansas City Arena LLC Exec license fee $35,494.89100871 US Fencing Facility rental agreement $5,000.001010 * Joyal Marketing Group LLC Public relations KCRW $6,070.00100880 Burrellesluce Media monitoring $6,744.00100886 Crowdriff Inc Social media reporting tools $13,000.00100887 KC Convention & Entertain Ctr APWA facility rental $65,000.00100889 * CVENT Passkey housing fees $58,210.73100893 H2R Market Research Marketing media research $24,900.00100894 Helmsbriscoe Performance Gp Partnership fee $6,000.00100896 Destinations International Event impact calculator $9,350.00100897 * INK National project 1/2 pg ad $5,000.00100903 * Madden Preprint Media Mo travel guide $16,205.00100904 MTVIDYO Video shoot "THWDKC" $15,000.00100915 West Bend Mutual Insurance Company prepaid insurance $18,126.00

* Partial / totally reimbursed^ Board member transactionA (ACH) transactionE Electronic payments

10

December 2018

11

• Partner Relations – KC 2026 FIFA World Cup Bid, Visit KCK, Visit Overland Park, Veolia, Arbor Lodging, Hotel Lodging Association.

• Community Engagement – Urban League Luncheon, Senator Rowden Meeting, Lodging Market Analysis Presentations.

• Speaking Engagement – Greater KC Restaurant Association, City Scene KC Interview. • Board/Executive Meetings – Visit KC Board Meeting, Destinations International Foundation Board Meeting,

Nominating Committee Meeting, Downtown Council Executive Committee.

SALES & SERVICES • Booked 295 meetings in 2018 for a total of nearly 445,000 room nights (105 percent of the sales team’s annual

goal). This 17-percent increase from 2017 is Visit KC’s most room nights booked in a single year since 2003. December alone accounted for 61 booked meetings and more than 116,000 room nights—the most in a single month since December 2015.

• Confirmed the booking of three major events: The Big 12 Men’s Basketball Championship (18,500 attendees and 10,600 room nights in March 2021); Educational Testing Service (5,200 attendees and 29,197 room nights in June 2023) and Planet Comicon (65,000 attendees and 2,332 room nights in March 2020).

• Marked another stellar year for the Services department, which achieved a 95 percent Client Satisfaction rating for the wide variety of events and meetings that took place in 2018.

MARKETING & COMMUNICATIONS • Capitalized on Kansas City’s recent high-profile inclusion in National Geographic’s Best Trips for 2019 through a

variety of different tactics, including prominent presence in 2019 collateral vehicles, streetcar messaging, digital billboards, sales integrations and more. The ranking is the result of a five-year relationship between Visit KC’s Communications team and Nat Geo leadership, culminating in a visit by the publication’s editor in chief to Kansas City this summer.

• Introduced the KC BBQ Experience app and corresponding web platform, which position Kansas City as the barbecue capital of the world. The app features all 100-plus barbecue restaurants, a responsive map of the region, special badges, themed trails and more—free to download and available for iOS and Android.

• Assisted with 11 new projects through the KC Film Office, including a project for Google and several commercials. • Finalized production of the 2019 edition of the Official Visitor Map, Visit KC’s largest print fulfillment piece in terms

of distribution.

PARTNERSHIPS & EVENTS • Reached 114 percent of the Partnerships & Events team’s 2018 advertising goal with $114,469 raised in

revenue. The team also signed 137 new partnerships in 2018 (80 were signed in 2017 and 57 in 2016). • Promoted ticket sales for the 2019 Tourism Outlook, Visit KC’s annual meeting. Sponsorships can be purchased

through Jan. 14. • Finalized planning and marketing executions for 2019 Kansas City Restaurant Week, returning for its 10th year,

Jan. 11-20. The event features 200 participating restaurants—a new record. • Concluded another successful year of Downtown Dazzle, featuring more than 60 Downtown events and

programs. The Urban Homes Tour generated $18,000 in sponsorships and attracted 750 attendees.

OTHER UPDATES

Coordinated three holiday charitable giving opportunities for the Visit KC team, raising $450 for Hope House as well as donation drives for Toys for Tots and Giving Hope & Help.

Communications Director Derek Klaus was honored during the 2018 tradeshow Holiday Showcase as part of the Forty Under 40 recipients.

12

TRADESHOWS & CONFERENCES

• PCMA Convening Leaders – Jan. 6-9 (Pittsburgh) • Missouri PR Summit – Jan. 9 (Jefferson City, Mo.) • ESPA Annual Conference – Jan. 11-13 (Charlotte, N.C.) • HSMAI Adrian Awards – Jan. 22 (New York City) • International Media Marketplace – Jan. 24 (New York City) • Icelandair Mid Atlantic Tradeshow – Jan. 28-Feb. 3 (Reykjavik,

Iceland) • Sales Calls – Jan. 3-4 (Pittsburgh) • Sales Calls – Jan. 16-18 (San Francisco) • Sales Calls – Jan. 28-30 (Washington, D.C.)

NEW MEMBERS

• The Brewkery, A Kombucha Taproom

• Evenergy Events & Sponsorships

• Excel Linen Supply • Expedia Group • Slaps BBQ • TownePlace Suites –

Leavenworth

13

VARIANCE TO VARIANCE TO

2019 DRAFT FORECAST FORECAST

BUDGET 2018 BUDGET 2018 ACTUAL $ %

PUBLIC REVENUE

C/T TAX 9,900,000 9,910,366 9,778,679 121,321 1.2%

ARENA MARKETING 1,375,000 1,312,000 1,299,789 75,211 5.8%

MDT GRANT 325,316 217,075 154,927 170,389 110.0%

TOTAL PUBLIC REVENUE 11,600,316 11,439,441 11,233,395 366,921 3.3%

PRIVATE REVENUE

ADVERTISING - DIGITAL 93,000 75,000 123,168 (30,168) -24.5%

EVENT PROMO HOSTING REVENUE 90,000 27,700 90,026 (26) 0.0%

KCMO FILM 100,000 200,000 47,167 52,833 112.0%

HOTEL LEAD SHARE 315,691 463,431 349,083 (33,392) -9.6%

MEMBERSHIP REVENUE 361,020 335,000 376,678 (15,658) -4.2%

MEDIA PARTNERSHIPS 786,496 880,000 847,255 (60,759) -7.2%

HOUSING SERVICES REVENUE 62,000 106,087 210,156 (148,156) -70.5%

RETAIL SALES - 5,250 10,416 (10,416) -100.0%

INTEREST INCOME 30,000 4,200 8,530 21,470 251.7%

IN KIND 30,000 - 25,192 4,808 100.0%

ADVERTISING - PUBS 12,000 25,000 - 12,000 100.0%

ANNUAL MEETING - EVENT 100,000 110,000 98,678 1,322 1.3%

KCRW - EVENT 169,000 118,000 168,469 531 0.3%

MISC (Foundation FTE & GA Charge) 75,000 111,500 103,256 (28,256) -27.4%

TOUR REVENUE (TAP TOUR, ETC) 10,000 15,000 5,040 4,960 98.4%

TOTAL PRIVATE REVENUE 2,234,207 2,476,168 2,463,114 (228,907) -9.3%

TOTAL REVENUE 13,834,523 13,915,609 13,696,508 138,015 1.0%

MARKETING/PROMOTIONAL EXPENSES

LOCAL COMMUNITY & ORGANIZATION 629,945 516,955 396,582 233,363 58.8%

CONVENTION SALES (MEETING PLANNER) 2,516,406 2,115,895 2,379,492 136,914 5.8%

LEISURE TRAVELER 3,107,306 3,092,201 2,889,383 217,923 7.5%

TOTAL MARKETING/PROMOTIONAL EXPENSES 6,253,657 5,725,051 5,665,457 588,200 10.4%

OPERATING EXPENSES

PERSONNEL COSTS 4,684,165 4,517,994 4,456,271 227,894 5.1%

AUTOMOBILE 19,500 17,400 22,644 (3,144) -13.9%

BAD DEBT 5,000 - 2,467 2,533 102.7%

DUES & SUBSCRIPTIONS 70,000 56,237 90,273 (20,273) -22.5%

PROFESSIONAL DEVELOPMENT 60,000 50,000 61,203 (1,203) -2.0%

IN-KIND 30,000 - 30,525 (525) 100.0%

INFORMATION TECHNOLOGY 181,000 173,936 169,056 11,944 7.1%

INSURANCE 39,000 30,000 35,083 3,917 11.2%

INTERNSHIPS 20,000 40,500 23,701 (3,701) -15.6%

MAIL & POSTAGE 45,000 43,839 33,662 11,338 33.7%

MAINTENANCE: OFFICE EQUIP / RENTAL 110,000 119,845 153,017 (43,017) -28.1%

MISC 15,000 15,000 16,852 (1,852) -11.0%

OFFICE EQUIPMENT 1,200 1,010 708 492 69.5%

PROFESSIONAL SERVICES 263,000 88,500 404,399 (141,399) -35.0%

RENT 274,800 258,828 253,299 21,501 8.5%

STAFF RECRUITMENT 5,000 4,800 4,577 423 9.2%

STATIONERY & OFFICE SUPPLIES 31,500 24,800 32,600 (1,100) -3.4%

PAYROLL TAXES 323,830 332,852 258,380 65,450 25.3%

TELEPHONE 37,000 37,480 33,874 3,126 9.2%

TIF REIMBURSEMENT 1,004,415 1,860,000 1,504,944 (500,529) -33.3%

DEPRECIATION 167,000 286,000 149,686 17,314 11.6%

TOTAL OPERATING EXPENSES 7,386,410 7,959,021 7,737,221 (350,811) -4.5%

CHANGE IN NET ASSETS 194,456 231,537 293,830 (99,374) -33.8%

VISIT KC

DRAFT 2019 BUDGET

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MARKETING & COMMUNICATIONS (Includes KC Film Office)

2018 Goal 2019 Goal

Website Visits 3,975,000 4,300,000E-mail Signups 32,500 48,000

Paid Media Campaign Impressions **161,165,775 **158,210,868

Earned Media/PR Impressions 200,000,000 210,000,000

Social Media Engagement 500,000 1,000,000

New Social Media Subscribers N/A N/A

Film Productions Assisted (new) 200 200

TOTAL 337,008,710 383,318,976

PARTNERSHIPS & EVENTS

2018 Goal 2019 Goal

Membership Dues $335,000 $361,020

Ad/Web Sales $1,228,250 1,170,496

Hotel Lead Share $463,431 $315,691

TOTAL $2,026,681 $1,847,207

ADMINISTRATION

2018 Goal 2019 Goal

YTD RESERVES $150,000 $150,000

SALES & SERVICES

2018 Goal 2019 Goal

SALES

Room Nights: Convention Center 281,000 307,687

Room Nights: Non Conv. Center 144,000 144,000

TOTAL ROOM NIGHTS 425,000 451,687

SERVICES

Housing Revenue $106,087 $62,000

TOTAL $48,000 $62,000

2019 Organ iza t iona l Goa ls

**Awaiting MMGY total contracted media based on total adv partners

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