BOARD ACTIVITY REPORT 2017 - Brand Protection Group · BPG OBJECTIVES Confront the phenomenon of...

© BPG Lebanon 2017

BOARD ACTIVITY REPORT 2017

© BPG Lebanon 2017

Contents ABOUT US ...................................................................................................................................................... 4

BPG MISSION ................................................................................................................................................ 4

BPG OBJECTIVES ............................................................................................................................................ 4

BPG STRATEGY .............................................................................................................................................. 5

BPG STRUCTURE ............................................................................................................................................ 6

BPG LEBANON MEMBERS FOR 2016/2017 ................................................................................................... 7

BOARD MEMBERS AND MEETINGS ............................................................................................................. 10

Board Members ...................................................................................................................................... 10

Meetings & Minutes ............................................................................................................................... 11

New Membership ................................................................................................................................... 11

BPG Internal Activities during 2017 ............................................................................................................ 11

New Regulations ..................................................................................................................................... 11

New Website ........................................................................................................................................... 12

BPG Economic Impact Study – 2018 ....................................................................................................... 14

BPG GENERAL ASSEMBLY ............................................................................................................................ 14

BPG ACTIVITIES DURING 2017 .................................................................................................................... 18

March 2017: Launching of the UNCTAD MENA Consumer Protection Regional Training Center .......... 18

March 2017: Ministry of Economy and Trade – Van Branding offered during the Consumer Day

Celebration .............................................................................................................................................. 19

April 2017: Celebrating the Intellectual Property Day ............................................................................ 20

April 2017: Louis Vuitton Training .......................................................................................................... 22

May 2017: First IP Forum in collaboration with the Beirut Bar Association and IDLO ........................... 23

May 2017: Signature of an MoU with the Internal Security Forces, Major General Imad Othman ....... 25

September 2017: EUROPOL Attendence ................................................................................................ 27

November 2017: Ministry of Economy and trade ‐ BPG Grant for the Intellectual Property Department

at the MOET ............................................................................................................................................ 28

December 2017: ISF ‐ BPG Grant for the Financial Crime Department at the ISF .................................. 30

Possible MOU between BPG and the Ministry of Information ............................................................... 33

BPG PLANS ......................................................................................................................... 34

© BPG Lebanon 2017

Annex 1: MoET – Official Gazette Decree no. 163 ...................................................................................... 35

Annex 2: MoU with the ISF ......................................................................................................................... 36

Annex 3: Thank you letter from the Director General of the Ministry of Economy and Trade .................. 42

Annex 4: Draft of the MoU between BPG and the Ministry of Information ............................................... 43

Contact Us ................................................................................................................................................... 49

© BPG Lebanon 2017

ABOUT US Successful brands don’t just establish themselves on their own. With all efforts that goes into

building a brand, it is therefore hardly surprising that companies take all steps possible to protect

their brands. Here comes Brand Protection Group’s role.

BPG‐Lebanon has a purpose of

raising awareness to counterfeit

activities in Lebanon and

effectively addressing the issue.

It was established back in March

2003 as an association of leading

local, regional, and international

manufacturers and distributors

working together to fight

counterfeit products in Lebanon.

BPG MISSION Raise public awareness on Intellectual Property and Counterfeit in Lebanon and clarify

how to deal effectively with these issues.

Protect Intellectual Property rights and preserve the rights of the consumer against

fraud and illicit competition.

BPG OBJECTIVES Confront the phenomenon of counterfeiting, smuggling and copying all types of

products, and in particular consumer products, in order to preserve the rights of the

Lebanese Consumer and to protect same against fraud and illicit competition.

Ameliorate the marketing services standards of consumer products in order to

provide the Lebanese Consumer with better services and products.

© BPG Lebanon 2017

Work and cooperate with the private and public sectors, particularly with the Ministry of Economy and Trade and the Customs, in order to protect consumer products,

the Consumer, all other products, and intellectual property rights from any tempering or

copying or counterfeiting or smuggling.

Participate in encouraging, promoting and upholding trade, production, and

marketing of consumer products in Lebanon, in a way that guarantees lawful competition

aiming at protecting the welfare of Lebanese Consumers and the products, particularly

consumer products, and intellectual property rights from the copying, counterfeiting,

smuggling and fraud and preserve Lebanon’s reputation internationally.

Organize meetings, seminars, conferences, and lectures to educate the Lebanese

Consumer, private and public institutions, with regard to consumer products and the

protection of the Consumer from the copying, counterfeiting, smuggling and protecting

the Intellectual Property rights.

Carry out studies, preparing statics and research, and publishing the results thereof in any available manner, about various products and economic sectors, particularly

commercial, industrial and agricultural, which are affected by smuggling, forgery,

counterfeiting, and illicit competition whether in Lebanon or abroad.

Exchange studies, research, statics and expertise with other local, regional, and international organizations and associations, in the fields of marketing services, trade,

and industry with regard to products in general and consumer products in particular, and

their protection and the protection of the Intellectual Property rights and any other

matter related to the objectives of the Association.

BPG STRATEGY BPG strategy is set by identifying key areas where its work can deliver the most effective results.

It has adopted a threefold approach to strengthen the impact of its cause by:

Partnering: BPG relies on the support of local and international institutions for aid. BPG’s goals are achieved by working closely with the government, diplomatic bodies and

donors committed to its cause.

Raising Awareness: Getting the message across is an important part of BPG’s

strategy and key to its success. Its work depends on communicating the various issues at

stake in illicit trade to consumers, trade partners and member companies.

© BPG Lebanon 2017

Networking: BPG’s efforts keep it in touch with all levels of society. On the business front, the discussion and exchange of views with members of industrial and business

associations ensure that its work remains relevant. And in the broader scope, the media

is an effective tool to promote BPG’s work in the community.

BPG STRUCTURE

© BPG Lebanon 2017

BPG LEBANON MEMBERS FOR 2016/2017 BPG joins together a wide array of local leading companies and well‐known multinationals and

Brand owners. They include leaders in the Fast‐Moving Consumer Goods (FMCG), luxury,

pharmaceutical, tobacco, sportswear segments and in the retail and distribution businesses, with

more companies joining forces. The list includes:

# Company/Representative Sector Major Brands

1 Abou Adal Group (Attorney

Joelle Bou Abboud)

FMCG Chaumet, Patek Philippe, Jeager le Coultre, Vacheron, Dior,

Dupont, Lacoste, Lancel, Kipling, Delsey, Fratelli Rosetti,

John Lobb, Estee Lauder, Tom Ford, Kenzo, Clinique,

Colgate, Palmolive, Beesline, Ajax, Soupline, La Croix,

Tahiti, Post it, Scotch, Novalac, Phyto

2 BAT (Imad Haddara) Tobacco Kent, Lucky Strike, Dunhill, Rothmans, Pall Mall

3 Beiersdorf (Imad Mokdad) Cosmetics Nivea, Eucerin, La Prairie, Hansaplast, LION, 8x4, Labello

4 BMW – Through SABA UAE Auto BMW, Mini Cooper, Rolls Royce

5 Eli Lilly (Rany Sader) Pharma Prozac, Cialis, Cymbalta, E‐Mycin, Glucagon, Symbax,

Zyprexa

6 Henkel (Salim Khoury) FMCG Persil, Pril, Diadermine, Der General, Fa, Gliss, Palette,

Durex

7 Imperial Tobacco International

(Foad Imad)

Tobacco Davidoff, Gauloise, Gitane, West

8 Indevco Group – Sanita (Roger

Tanios)

FMCG Sanita, Happies, Bambi, Freshdays, Private, Fam, Dreams,

Bouquet, Elegance, Gipsy, Charm, Ser‐vu

9 Johnson & Johnson (Sally Al‐

Armaly)

FMCG Johnson’s Bay, Johnson’s Adult, Carefree, Listerine,

Neutrogena, Clean&Clear, Band Aid

10 JTI (Christine Deroyan) Tobacco Winston, Camel, Glamour, Silk Cut

11 FMCG

© BPG Lebanon 2017

Khalil Fattal & Fils (Joyce Younes

Menassa)

Mondelez, Bacardi Martini, Brown Forman, Heinz,

California Garden, Evian, Lindt, Unilever, Reckitt Benckiser,

Vileda amongst others

Healthcare,

Beauty &

fashion,

Home

Appliances,

Consumer

Electronics

12 L’Oréal (Attorney Rany Sader) Cosmetic L’Oréal, Lancôme, YSL, Giorgio Armani, Cacharel, Bioterm,

Ralph Laurent, Garnier, Maybelline

13 LVMH Fashion Group / Louis

Vuitton Malletier (Attorney

Malek Hanouf)

Luxury Louis Vuitton, Céline, Givenchy, Marc Jacobs, Fendi, Donna

Karan, Emilio Pucci, TAGHeuer, De Beers, Christian Dior

Perfumes, Benefit Cosmetics, Acqua di Parma, Guerlain

14 Merck Serono Middle East FZ –

LLC (Hassan Bibi)

Pharma Neurobion, Seven Seas

15 Merck Sharp & Dohme (Kawkab

Sinno)

Pharma Januvia, Singulair

16 Nestle Liban (Attorney Rany

Sader)

FMCG Nescafe, Nido, KitKat, Nespresso, Maggi, Toll House, Milo,

Coffemate, Purina, Friskies

17 Nike / USL (Hussam Daher) Sportswear Nike

18 P&G (Kawkab Sinno) FMCG Ariel, Bonux, Tide, Fairy, Downy, Crest, Head & Shoulders,

Oral B, Pampers, Always, Gilette, Pantene, Hebal Essences,

Olay, Vicks

19 Philip Morris (Carine Abdelnour) Tobacco Marlboro, Vrginia Slims, Benson & Hedges, Merit,

Cambridge, Dave’s, Chesterfield, Collector’s Choice, L&M,

and Players

20 SADER Legal (Attorney Rany

Sader)

Publishing Legal Books / Legal Database: SADER Legal Publishing,

قوانين لبنان, صادر بين التشريع و االجتهاد, صادر في التمييز, المجلة القضائية

21 Transmed (Laurice Skaff) FMCG P&G Products, Mars, Americana

22 Unilever Levant SARL (Attorney

Nadim Abboud)

FMCG Knorr, Lipton, Lux, Rexona/Sure, Sunsilk, TRESemmé, Magnum, Vaseline, Brook bond, Dove Skin Cleansing, Camay, Zest, AXE Shower Gel, Axe Deo, Dove Deo, Clear,

© BPG Lebanon 2017

Dove Hair, Axe Styling, Zwitsal, Comfort, Jif, Domestos, Wall’s, Fair & Lovely, Dove Skin Care, Stlves, Signal, CloseUp, Zendium, LUX Sunlight, Amora, Hellmanns, Flora, Surf, Cream Silk, TIGI

23 Diageo (Ziad Karam) FMCG Johnny Walker, Smirnoff Vodka, J&B Whiskies, Baileys

Liquer, Gordon’s Gin, Tanqueray Gin, Ciroc Vodka, Ketel

One Vodka, Dimple Whiskey, Old Parr Whiskey, White

Horse Whiskey, Haig Whiskey, Belvedere Vodka, Bell’s

Whiskey, Buchannan Whiskey, Black & White Whiskey,

Archers Liqueur, Don Julio Tequila, Dom Perignon, Moet &

Chandon, Krug, Ruinart, Veuve Clicquot, Guinness beer,

Corona beer, Singleton, Lagavulin, Cardhu, Cragganmore,

Glenkincie, Ardbeg, Glennmorangie, Caol Ila, Dalwhinnie,

Talisker, Knockando

© BPG Lebanon 2017

BOARD MEMBERS AND MEETINGS

Board Members The Board included the following members for the 2016/2017:

President: Mr. Roger Tanios (Indevco)

Vice President: Attorney Rany Sader (SADER)

Treasurer: Mr. Salim Khoury (Henkel)

Secretary: Mrs. Kawkab Sinno (P&G)

Members: Ms. Joyce Younes Menassa (Fattal), Attorney Nadim Abboud (Unilever),

Attorney Hussam Daher (United Sports of Lebanon), Mr. Imad Mokdad (Beiesdorf), Mr.

Nasser Bakkar (ITG), Attorney Joelle Bou Abboud (Abou Adal/Holdal).

© BPG Lebanon 2017

Meetings & Minutes During 2017, several Board Meetings were held.

Minutes of Meeting (MoM) were drafted to document such

meetings. Moreover, all MoM were duly sent by emails to all

Board Members.

New Membership The Board welcomed Diageo as a new member of the Brand Protection Group. Diageo submitted

an Application to join the BPG during 2017.

BPG Internal Activities during 2017

New Regulations The Board agreed on the necessity of implementing new regulations and proposed amendments

for BPG by‐laws that will be revised by the General Assembly. The first draft of the amendment

was drafted by the legal committee namely Attorney Joelle Bou Abboud and Attorney Hussam

Daher and shared with the Board on July 13, 2017.

© BPG Lebanon 2017

New Website BPG Board assigned the Board Member Joyce Younes

Menassa to lead the development of a new and updated

website. Such website introduces innovative features and

also embraces a theme #GoReal which will be used in our

future digital communication. We invite you to surf

through it:

http://brandprotectiongroup.org/

The website represents several features such as:

‐ MoU’s category

‐ Strategic partners

‐ Photos/videos

‐ Case laws category

‐ News

‐ Studies

‐ By laws

© BPG Lebanon 2017

BPG Economic Impact Study – 2018 BPG Board approached PWC to update the Economic Impact Study prepared by the PWC back in

2003 allowing to evaluate the economic impact of counterfeiting and smuggling activities related

to a number of leading consumer brands in Lebanon.

BPG GENERAL ASSEMBLY The BPG General Assembly was held on the 23rd February 2017 at the Qubic Center, followed by

a lunch at Bourj Al Hamam.

Several public stakeholders attended the event, mainly:

‐ General Director at the Ministry of Economy and Trade Mrs. Alia Abbas

‐ Head of Consumer Protection at the Ministry of Economy and Trade Mr. Tarek Younes

‐ Head of IP Unit at the Ministry of Economy and Trade Mr. Wissam Al Amil

‐ Special Crimes Unit at the Internal Security Force Lieutenant Colonel Bashar Al Khatib

18

BPG ACTIVITIES DURING 2017

March 2017: Launching of the UNCTAD MENA Consumer Protection

Regional Training Center Grand Serail, Beirut, Lebanon

In March 2017, during the UNCTAD MENA regional

meeting held in Egypt BPG, which was represented by

BPG’s former President Attorney Nadim Abboud, BPG

played a key role in the bidding process in selecting

the Ministry of Economy and Trade Lebanon to host

the Consumer Regional Training Center. The Center

will be the focal point of planning, coordinating, and

implementing UNCTAD’s capacity development

activities regarding consumer protection, including

product safety, risk assessment, e‐commerce,

financial services, tourism and misleading

advertisement in the region.

The UNCTAD MENA Program launched this Regional

Training Center hosted by MoET on April 5th, 2017, at

the Grand Serail, Beirut,Lebanon.

19

March 2017: Ministry of Economy and Trade – Van Branding offered during

the Consumer Day Celebration Grand Serail, Beirut, Lebanon

On the 14th of March 2017, Brand

Protection Group – Lebanon

participated in the Inaugural Session

at the Consumer Protection Day held

at the Grand Serail – Beirut, in the

presence of his Excellency Minister

of Economy and Trade Mr. Raed El

Khoury, Her Excellency Minister

Inaya Ezzeldine, the Director‐

General of the Ministry of Economy

and Trade Mrs. Aliya Abbas and the

Brand Protection Group – Lebanon’s

Board Members.

On this occasion BPG offered the MoET a

branded cooling van for transporting

samples from the trade to the laboratories

for testing. The Van was approved as a

grant to MoET from BPG by the Council of

Ministers. The grant in kind is a Dacia Van

Dokker 1.6 (estimated for LBP 29,191,000).

This gesture comes in execution of the

Memorandum of Understanding between

the Ministry of Economy and Trade and the Brand Protection Group – Lebanon dated 15 July

2015, aiming to support the MoET in its efforts to protect IP Rights and fight counterfeit in

Lebanon.

(Annex 1)

20

April 2017: Celebrating the Intellectual Property Day Dekwaneh, Lebanon

On April 1st, 2017, on the occasion of the

Intellectual Property Day, SADER &

Associates (Advocates and Legal

Consultants) in collaboration with BPG

and Dekweneh Municipality, ran an

event for the environment‐friendly

destruction of quantities of fake products

seized during the past year. This event

was largely covered by the media.

21

Speeches related to the importance of

Intellectual Property and its impact on the

environment were given by Attorney

Antoine Chakhtoura (Head of Dekwaneh

Municipality) and Attorney Rany Sader

(BPG Vice President).

Several public stakeholders attended the

event.

22

April 2017: BPG Vice‐President Member in the Intellectual Property

Committee Reviewing International IP Treaties and Agreements

Attorney Rany Sader, BPG Vice‐President was nominated by

the Ministry of Justice on April 15th, 2017 as one of the

committee members to review Lebanon membership in the

different IP international agreements and treaties.

April 2017: Louis Vuitton Training On the 21st of April 2017, the Brand Protection

Group – Lebanon, in collaboration with the

Ministry of Economy and Trade, Business

Conserv SARL and SADER & Associates held a

Training on how to spot counterfeit products

bearing Louis Vuitton trademarks, the

disadvantages of Counterfeiting and the best

practices in spotting it to the Ministry of

Economy and Trade and the Internal Security

Forces.

23

May 2017: First IP Forum in collaboration with the Beirut Bar Association

and IDLO

24

BPG – Lebanon organized the first IP Forum

in Lebanon at the Beirut Bar Association in

collaboration with IDLO.

Opening Speeches were given by Attorney

Georges Stephan (BBA Member of the

Board), Mr. Roger Tanios (BPG President)

and Mrs. Maya Souaid (President of IDLO).

Key note speakers were the exceptional

Professor Julio Zanetti, Mr. Malek Hanouf

(Louis Vuitton MENA Head of IP MENA) and

MoET Intellectual Property Department

Director and Intellectual Property Specialist

Wissam Al Amil. The forum was attended by

around 350 lawyers and an IP book

summarizing around 80 Lebanese case

decisions in English prepared by Attorney

Rany Sader (and sponsored by BPG) was

distributed for free for the attendees.

25

May 2017: Signature of an MoU with the Internal Security Forces, Major

General Imad Othman

BPG President Mr. Roger Tanios

accompanied by other Board Members

visited the General Director of the Internal

Forces, Major General Imad Othman at his

office in the presence of the Head of Special

Crimes Unit, General Ziad Jazzar and

Lieutenant Colonel Bashar Khatib on May

9th, 2017.

They thanked the Major General Othman for

his efforts concerning supporting anti‐

counterfeit activities and protecting

Intellectual Property and discussed ways to

improve fight against the imitation of goods

and the protection of Intellectual Property in

Lebanon and possible Memorandum of

Understanding concerning Intellectual

Property rights awareness and specialized

training.

26

On October 6th, the Brand Protection Group‐

Lebanon Board Committee, represented by Mr.

Roger Tanios (President), Attorney Rany Sader

(Vice‐President), Mrs. Kawkab Sinno (Secretary),

Attorney Joelle Bou Abboud (Advisor) and Mr.

Hussam Daher (Advisor), signed a Memorandum

of Understanding with the Internal Security Force

represented by Major General Imad Othman.

The meeting was held at the ISF Headquarter at

10 am. Both parties agreed to exchange

knowledge on Intellectual Property laws and

regulations and cooperate in fighting Counterfeit,

and many more illicit acts attacking IP rights. Also,

the BPG agreed to hold awareness sessions for ISF

officers and civil members to help them identify

counterfeited products, in collaboration with the

Brand Owners participating in the BPG Group.

(Annex 2)

27

September 2017: EUROPOL Attendence In order to develop the cooperation with the Internal

Security Forces, BPG sponsored the attendance of two

ISF officers namely Colonel Bashar Al‐Khatib and

Commandant Hassan Sallak to participate in the first

EUROPOL Forum on innovation strategies for fighting

counterfeit and help secure Intellectual Property Rights

and enhance Consumers’ Rights Protection. The

conference was held on 19, bb20 and 21 September

2017 at Hilton Antwerp Old Town, Belgium.

28

November 2017: Ministry of Economy and trade ‐ BPG Grant for the

Intellectual Property Department at the MOET

In execution of the Memorandum of

Understanding signed on July 15th, 2015,

BPG offered the Ministry of Economy and

Trade a complete set of hardware to

support the automation of its Intellectual

Property Department, bearing in mind

that the Intellectual Property

Department at the MoET is considered a

main support for Brand Owners in

Lebanon to fight counterfeit.

BPG – Lebanon received on February 22, 2018 a letter from

the General Director of the Ministry of Economy and Trade,

Mrs. Alia Abbas, thanking BPG for its continuous support.

(Annex 3)

30

December 2017: ISF ‐ BPG Grant for the Financial Crime Department at

the ISF

The Brand Protection Group is planning to

offer a grant to the Internal Security Forces –

Financial Crime Department consisting of

establishing an IT infrastructure in this unit

to move them to a more effective paper less

effective work.

This grant is consisted of 16 laptops, 1 server

and 5 printers/scanners, in addition to all the

networking materials and also licenses from

Microsoft.

The grant in kind (IT infrastructure and

licenses) worth USD 17,621.78 .

33

Possible MOU between BPG and the Ministry of Information Negotiations started in March

2016, when Brand Protection

Group‐Lebanon, represented by

Mr. Roger Tanios (President),

Attorney Rany Sader (Vice‐

President), Attorney Joelle Bou

Abboud (Advisor) and Mr.

Hussam Daher (Advisor), has

visited His Excellency Minister of

Information Attorney Ramzi

Greige to discuss with him

potential collaboration

concerning Intellectual Property

awareness.

Moreover, and on Tuesday 2nd of January

2018 BPG Board members visited the

Minister of Information Mr. Melhem Riachi

and discussed possible Memorandum of

Understanding concerning Intellectual

Property rights awareness and a potential

collaboration on training the Media on

Intellectual Property. BPG sent the draft of

the Memorandum of Understanding on 24

October 2017 as per the Minister of

Information Mr. Melhem Riachi’s request.

(Annex 4)

34

BPG PLANS

Continue cementing its reputation and credibility with the government and

stakeholders.

Continue raising consumer awareness and education regarding counterfeit

and its negative implications on the economy.

Lobby for tightened control over counterfeit, illicit trade and traders through better legislation by adopting new drafts laws staged at the

Parliament since 2007 in addition lobby with the Judiciary system for better

enforcement of existing laws.

Highlight the importance of implementing the new Consumer Protection

Law through the Lebanese Judiciary System.

Support the Ministry of Economy and Trade and Customs in their capacity‐

building efforts to protect consumer rights and Intellectual Property.

Reactive the regional Brand Protection Group Committees mainly in Egypt,

Jordan and GCC and invite the interested members to participate in this

effort.

35

Annex 1: MoET – Official Gazette Decree no. 163

36

Annex 2: MoU with the ISF

42

Annex 3: Thank you letter from the Director General of the Ministry of Economy and

Trade

43

Annex 4: Draft of the MoU between BPG and the Ministry of Information

مذكرة تفاهم

محل إقامة ، والمتخذة ملحم رياشي، الممثلة بمعالي وزير اإلعالم األستاذ بين وزارة اإلعالم اللبنانية - ، بيروت -وزارة األعالم في أول شارع الحمرامبنى ألغراض هذه المذكرة في لها مختار

المسماة في ما يلي بـ "الفريق األول"

- Brand Protection Groupلبنان -جمعية حماية المنتجات والعالمات التجارية -Lebanon (BPG) والمتخذة محل 12/7/2005أد تاريخ /145المسجلة تحت علم وخبر رقم ،

إقامـة مختار لها في مبنى شركة اإلنماء الصناعي (اندفكـو) ش.م.ل. في عجلتون، تلـة العصافير، والممثلة بـرئيس اللجنة اإلدارية األستاذ روجيه طانيوس، لبنـان، –كسـروان

المسماة في ما يلي بـ "الفريق الثاني"

12/7/2005أد تاريخ /145لمـا كان الفريق الثاني جمعيـة ال تتوخى الربح، حائزة على علم وخبر رقم ،ا خاصة االستهالكية ومؤلفة من شركات عالمية ومحلية تنتج وتوزع وتسوق المنتجات الرائدة على أنواعه

لتصدي لظاهرة التقليد والتزوير والتهريب التي تؤثر على المستهلكين لمساعدة الدولة على امنها وتهدف ، وهي تقوم بحمالت إعالنية وإعالمية لتوعية المستهلك وعلى سمعة لبنان وعلى االقتصاد والوطن ككـل

(مرفق الئحـة بأسماء الشركـات أعضاء الجمعية أهم المنتجات التي توزعها في األسواق على حقوقه )؛1ملحق رقم اللبنانية

الوعي، ونشر الثقافة اإلقتصادية ولما كان الفريق األول يساهم في دعم الحمالت اإلعالمية في سبيل تفعيلحقوق المدنية والمادية، الوغيرها في المجتمع كالتعريف بالقوانين والتشريعات واالجراءات التنظيمية و

44

حلقة وصل بين الرأي العام الذي يمثل الناس بجميع اتجاهاتهم يشكل عالم بجميع وسائله ألن اإل ى؛دولة ومؤسساتها من جهة أخرفي ال واحتياجاتهم، من جهة، وصانعي القرارات

بوجود منتجات مزورة، ومقلدة وأصلية وإنما غير مستوفاة لكامل الرسوم داخل يعلمانولمـا كان الفريقان(في ما يلي جميعها مسماة "المنتجات غير تشكل ضررا على المستهلك واألقتصاد ككل االسواق اللبنانية

المشروعة")؛ ة ة بفعل خسارتها لإليرادات الماليلمنتجات غير المشروعة يسيء إلى الدولة اللبنانيابهذه اإلتجار ولما كان

ضرار إلالناجمة عن دخول هذه المنتجات غير المشروعة إلى األسواق، كما وإلى الفريق الثاني بسبب ا المشروعة؛ غير والمنافسةبالمستهلك

حماية المستهلك المعنية بموضوع الدولة اللبنانيةمع باقي وزارات ودوائر يتعاون ولمـا كان الفريق األوللمحاربة التقليد إعالمية اللبناني وحماية حقوق الملكية الفكرية بشقيها الصناعي واألدبي وهو يقوم بجهود

؛والتزوير والتهريب واالتجار بالمنتجات غير المشروعة والمنافسة غير المشروعة القطاع قتصادي بين القطاع العام وإعالمي واالحاجة إلى تنسيق مدىكل من الفريقين مدركا ولمـا كان

جتماعية، بغية حماية حقوق الملكية الفكرية وحماية حقوق الخاص لمواكبة التطورات اإلقتصادية واإلة بالصحةالغير المباعة في األسواق اللبنانية والمستهلك وتثقيفه وتعزيز ثقته بالمنتجات وغير مضر

المزورة؛ المقلدة أو لتحقيق هذه األهداف بين كل من الفريق األول والفريق فعاالولمـا كان هذا التنسيق يتطلب تعاونا ثنائيا

والتنسيق العملية، والمادية والمعنوية ويشجع تبادل المعرفة والخبرات اإلعالمية والثاني، من النواحي في ما بينهما؛

ك،لــــذلـــ

لذا تم اإلتفـاق بين الفريقين بالرضى والقبول المتبادلين على ما يلـي:

المادة األولـى: المقدمـة ومفاعيلهـا:

تعتبر المقدمة المدرجة أعاله والملحق المرفق جزءا ال يتجزأ من هذه المذكرة ومتمما لها.

المادة الثانية: مجاالت التعاون:

بين الفريقين الى تنفيذ استراتيجية إعالمية تهدف الى ما يلي : تهدف مجاالت التعاون في ما

حماية المستهلك اللبناني من المنتجات غير المشروعة. - حماية حقوق الملكية الفكرية من نتائج التقليد والتزوير والتهريب والمنافسة غير المشروعة. -

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والمنافسة غير المشروعة، من خالل إجراء توعية وتثقيف المستهلك اللبناني في مجال التزوير والتقليد -حمالت إعالنية دعائية عبر مختلف الوسائل اإلعالمية والدعائية (التلفزيون، اإلذاعة، االنترنت،

المناشير، اللوحات اإلعالنية، الخ....) وتشجيع المستهلك اللبناني على التبليغ عن التقليد والتزوير والتهريب.

للبناني عن وقع التزوير والتقليد والمنافسة غير المشروعة على حقوق الملكية توعية وتثقيف المستهلك ا -الفكرية للمنتجات من خالل إجراء حمالت إعالنية دعائية عبر مختلف الوسائل اإلعالمية والدعائية

(التلفزيون، اإلذاعة، االنترنت، المناشير، اللوحات اإلعالنية، الخ....).ذا المجال والبحوث والدراسات والخبراء المختصين في هاإلعالمية تسهيل تبادل الخبرات -

حصائيات.واإلالمؤتمرات والندوات والمشاورات والتدريب كالحمالت اإلعالمية وتشجيع تنظيم نشاطات مشتركة -

المشاركة في النشاطات التي يقوم بها ال سيما ، ولمذكرةوغيرها للوصول الى تحقيق غايات هذه ا .لمذكرةر في نطاق هذه االفريق اآلخ

: المادة الثالثة: موجبات الفريقين

أوال: موجبات الفريق األول:

باإلضافة إلى تكثيف الجهود لتحقيق مجاالت التعاون أعاله يتعين على الفريق األول ما يلي:

في تعاطيه مع المراجع الرسمية لهالدعم الالزم ، قدر االمكان، وتقديمتسهيل أمور الفريق الثاني - .في إطار مذكرة التفاهم هذه خاصةباألخرى من وزارات وإدارات عامة و

عدادها والتي تتعلق بأهداف الفريق بإمشاريع القوانين التي يقوم الفريق األول بجميعإعالم الفريق الثاني - .بشأنهاإبداء الرأي التشاور والثاني ليصار الى

المعلومات عن المنتجات غير المشروعة التي تم ضبتها بنشر ثاني، قدر االمكان، الفريق المساعدة - نظمة المرعية االجراء.ذلك مع القوانين واأليتعارض ال على أ، إدارات الدولةومصادرتها من قبل

ثانيا: موجبات الفريق الثاني:

على الفريق الثاني ما يلي:باإلضافة إلى تكثيف الجهود لتحقيق مجاالت التعاون أعاله يتعين

كتشاف المواد والبضائع المقلدة أو للتوعية اإلعالمية إل بالنسبة الفريق األول تبادل المعلومات مع - .أو المهربةالمزورة

ول أجهزة الفريق األ تأمين الدعم المادي واللوجستي، قدر االمكان، لألنشطة التي تهدف الى تطوير عمل - والتي تدخل ضمن أهداف الفريق الثاني.

درس إمكانية المشاركة في النشاطات التي يقوم بها الفريق األول والتي تدخل ضمن أهداف الفريق - الثاني والمساهمة فيها.

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تقديم المشورة الفنية في المسائل التي تدخل ضمن أهداف الفريق الثاني والتي يمكنه المساعدة فيها من - .او المادية ده البشريةخالل موار

المادة الرابعة: لقاءات تقييمية:

وتقويم النتائج المتعلقة بالنشاطات المحققة في لمذكرةيقوم الفريقان بإجراء لقاءات منتظمة لضمان تنفيذ هذه ا إطار هذا التعاون.

المادة الخامسـة: مـدة هذه المذكرة:

أحد خطرما لم ي لمدة مماثلة ا توقيعها ولمدة ثالث سنوات، وتجدد تلقائي يبدأ العمل بهذه المذكرة من تاريخ - مدة المذكرة انتهاءخر بعدم الرغبة في التجديد وذلك قبل ستة أشهر من تاريخ اآلالفريق الفريقين

.األصلية أو الممددةألحكام هذه اوالناشئة وفقالقائمة في حال عدم تجديد مذكرة التفاهم هذه، يستمر العمل إلنجاز البرامج -

.ؤها و/أو إيقافهاالمذكرة حتى يتم إنها

المادة السـادسة: حـل الخالفـات:

حل عن طريق ي لمذكرة،في حال نشوء أي نزاع أو خالف في ما يتعلق بتفسير أو تنفيذ مضمون هذه ا التفاوض لما فيه المصلحة المشتركة للفريقين.

المادة السـابعة:

و شراكة حصرية بين الفريقين تعتبر بأي حال من االحوال بمثابة مشاركة أال ههذ التفاهم مذكرةن إ .مناسبة خرى يراهاأو سواه مع أي جهة أ يحق لكل فريق التعاون في هذا المجال بالتاليو

بيد كل من الفريقين نسخة واحدة على نسختين أصليتين ----/--/--حررت هذه المذكرة المؤلفة من ثالث صفحات وملحق واحد بتاريخ للعمل بها عند االقتضاء.

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الفريق الثاني الفريق االول

لبنان -جمعية حماية المنتجات والعالمات التجارية األعالم اللبنانيةوزارة

الوزير معالي الرئيس

ملحم رياشي روجيه طانيوس

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Contact Us Brand Protection Group – Lebanon Ajaltoun, Tallet al Aassafir, Indevco Building, Caza of Keserwan, Lebanon

President: Roger Tanios

[email protected]

(+961) 03 563 679

Vice‐President: Rany Sader

[email protected]

(+961) 71 428 111

General Secretary: Kawkab Sinno

[email protected]

(+961) 03 309 223

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