Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ...

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Bo Andersson CEO AvtoVAZ

Transcript of Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ...

Page 1: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Bo AnderssonCEO

AvtoVAZ

Page 2: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Bo Inge Andersson

President & CEO of AVTOVAZ

10 June 2015

ТВОЙ ГОД

ТВОЕ БУДУЩЕЕ

AVTOVAZ

The Russian Automotive Industry Today & Tomorrow

Page 3: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Current Macroeconomic Situation

• Global Oil Prices have fallen by over 50 %• In Q1 2015 Russian Income from oil export reduced by 43.5%

• Imposed Sanctions on Russia from the West• In 2015 estimated affect can reach 75 B-EURO or 4.8% of GDP

• RUB Rate has plunged vs. EUR and USD• In Q1 2015 EUR/RUB and USD/RUB grew up to 90-100%

• Cost of Borrowing has increased substantially• In 2014 key interest rate was increased by Russian central bank from 5.5% to 17.0%.

Current rate is 12.5%

• Increasing Inflation and Russian Recession• Annual Inflation in May was 15.8%

• GDP decrease in Q1 2015 is 2.2%, annual forecast is -2.5 to -5.0%

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Page 4: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Passenger Vehicles Market Outlook

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1.3

1.4

1.8

2.4

2.7

1.4

1.8

2.5

2.8

2.6

2.4

1.59

1.85

2.20

2.552.60

2.682.77

2.90

3.00

3.10

1.50

1.70

2.10

2.402.46

2.522.58

2.70

2.80

2.90

1.0

1.5

2.0

2.5

3.0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Actual Optimistic Forecast Pessimistic Forecast

• AVTOVAZ forecast the Market to drop by 32-36% in 2015 vs. 2014

M-units

Page 5: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Who we are 2015

Market Share in Russia (4M 2015)

18.7%

Dealer Network in Russia

336

dealers

Own Brand Name

Controlling Shareholder

Headquarters Togliatti, Russia

Leading Manufacturerof vehicles in Russia

Export 29

countries

Market Share in <600 k-RUB segment

51%

585,000

Cars & CKD

Alliance Rostec Auto B.V., a part of

Alliance Renault-Nissan

LADA

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Page 6: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Typical plant in other Markets

200 – 400 k-units / year

The Russian Automotive Industry

Majority of Russian plants have problems being cost competitive due to

low production capacities k-units / year

Production Capacities of Russian Plants

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910

300

200 190 175150 150

120 110 100 10075 75 75

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0

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400

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900

1000

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Page 7: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

LADA and the Alliance are gaining market share in Russia

Alliance Market Share 2014 and 2015

16.2% 15.6% 16.0% 17.2% 17.8%16.0% 16.3% 16.3%

19.6% 19.0%

14.1% 14.0%15.7%

19.3%20.7%

18.3% 19.2%

8.8%8.4% 7.1%

8.0%8.4%

8.6% 8.8%7.5%

8.2% 8.3%

8.8%7.5%

7.9%

7.4%7.1%

8.2%7.9%

7.6% 8.7%7.5%

5.5%6.6%

6.3% 5.3% 6.8%

6.3% 6.0%

7.2%8.0%

8.1%

7.7% 6.5%

5.3%6.6%1.9% 2.0%

2.6%

2.4% 2.6%

2.0%

2.8%32.8% 33.1%

31.0% 31.0%

33.1%

31.3%30.6% 30.9%

34.7% 34.6%

32.3% 32.2%

35.0%

37.1% 37.4%

34.2%

36.8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

2014 2015

LADA Renault Nissan Datsun Infiniti7

Page 8: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

TOP-10 Russian Automotive Market 5M 2015

5 out of TOP 10 cars are produced by AVTOVAZ

4 out of TOP 10 cars are LADA branded

5.0%

4.5%

3.4%

1.9%

1.8%

1.7%

1.7%

1.7%

1.6%

1.2%

Granta

Solaris

Rio

Kalina

Largus

Duster

4x4

Logan

Polo

Camry

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Page 9: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

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Improved LADA Customer Opinions

5.9

6.7

6.2

6.9

5.6

6.06.0

6.3

5.8

6.1 6.1 6.0

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5.7

5.9

5.3 5.3

5.2

5.8

5.0

5.2

5.4

5.6

5.8

6.0

6.2

6.4

6.6

6.8

7.0

Q1 2014 Q2 2014 Q3 2014 Q4 2014

LADA Largus LADA 4х4 LADA Granta LADA Priora LADA Kalina

Overall Opinion by Brands in 2011-2015 Overall Opinion by Models in 2014

3.5

3.7 3.7

4.4

4.6

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2011 2012 2013 2014 1Q'2015

Page 10: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

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Key Priorities in 2015

• Launch Vesta & XRAY on time, with right Quality and Cost

• Restructure the Supply Base

• Continue to Change Management Culture to Drive Continuous

Improvements

• Improve Customer Satisfaction

• Improve Quality in Engineering, Purchased Parts and Production

• Reduce Cost in all Business Areas

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Page 11: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

LADA Vesta

SOS – 25 November 2015

SOP – 25 September 2015

Page 12: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

LADA XRAY

SOP – 15 December 2015

SOS – February 2015

Page 13: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Using benefits of the Alliance

• Implementation of Global best practice processes in

production, quality and other business areas

• Use Global benchmarks to drive continuous improvement

• Consolidation of purchasing volumes to increase purchasing

power

• Fill up unused production capacity to cover fixed costs and

supply Alliance with both vehicles and components

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Page 14: Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ ГОД ТВОЕ БУДУЩЕЕ AVTOVAZ Current Macroeconomic Situation • Global

Russian Automotive Market – Key Points

• Russia is still and will keep being Top 10 markets in the world

• Russian Customers are very demanding but Represent a large

Opportunity

• Number of Cars per 1000 people is 284 in Russia

• Russia will continue to be an Important Strategic Market for the

Renault-Nissan Alliance

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