Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ...
Transcript of Bo Andersson - Automotive News...Bo Inge Andersson President & CEO of AVTOVAZ 10 June 2015 ТВОЙ...
Bo AnderssonCEO
AvtoVAZ
Bo Inge Andersson
President & CEO of AVTOVAZ
10 June 2015
ТВОЙ ГОД
ТВОЕ БУДУЩЕЕ
AVTOVAZ
The Russian Automotive Industry Today & Tomorrow
Current Macroeconomic Situation
• Global Oil Prices have fallen by over 50 %• In Q1 2015 Russian Income from oil export reduced by 43.5%
• Imposed Sanctions on Russia from the West• In 2015 estimated affect can reach 75 B-EURO or 4.8% of GDP
• RUB Rate has plunged vs. EUR and USD• In Q1 2015 EUR/RUB and USD/RUB grew up to 90-100%
• Cost of Borrowing has increased substantially• In 2014 key interest rate was increased by Russian central bank from 5.5% to 17.0%.
Current rate is 12.5%
• Increasing Inflation and Russian Recession• Annual Inflation in May was 15.8%
• GDP decrease in Q1 2015 is 2.2%, annual forecast is -2.5 to -5.0%
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Passenger Vehicles Market Outlook
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1.3
1.4
1.8
2.4
2.7
1.4
1.8
2.5
2.8
2.6
2.4
1.59
1.85
2.20
2.552.60
2.682.77
2.90
3.00
3.10
1.50
1.70
2.10
2.402.46
2.522.58
2.70
2.80
2.90
1.0
1.5
2.0
2.5
3.0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Actual Optimistic Forecast Pessimistic Forecast
• AVTOVAZ forecast the Market to drop by 32-36% in 2015 vs. 2014
M-units
Who we are 2015
Market Share in Russia (4M 2015)
18.7%
Dealer Network in Russia
336
dealers
Own Brand Name
Controlling Shareholder
Headquarters Togliatti, Russia
Leading Manufacturerof vehicles in Russia
Export 29
countries
Market Share in <600 k-RUB segment
51%
585,000
Cars & CKD
Alliance Rostec Auto B.V., a part of
Alliance Renault-Nissan
LADA
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Typical plant in other Markets
200 – 400 k-units / year
The Russian Automotive Industry
Majority of Russian plants have problems being cost competitive due to
low production capacities k-units / year
Production Capacities of Russian Plants
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910
300
200 190 175150 150
120 110 100 10075 75 75
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0
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200
300
400
500
600
700
800
900
1000
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LADA and the Alliance are gaining market share in Russia
Alliance Market Share 2014 and 2015
16.2% 15.6% 16.0% 17.2% 17.8%16.0% 16.3% 16.3%
19.6% 19.0%
14.1% 14.0%15.7%
19.3%20.7%
18.3% 19.2%
8.8%8.4% 7.1%
8.0%8.4%
8.6% 8.8%7.5%
8.2% 8.3%
8.8%7.5%
7.9%
7.4%7.1%
8.2%7.9%
7.6% 8.7%7.5%
5.5%6.6%
6.3% 5.3% 6.8%
6.3% 6.0%
7.2%8.0%
8.1%
7.7% 6.5%
5.3%6.6%1.9% 2.0%
2.6%
2.4% 2.6%
2.0%
2.8%32.8% 33.1%
31.0% 31.0%
33.1%
31.3%30.6% 30.9%
34.7% 34.6%
32.3% 32.2%
35.0%
37.1% 37.4%
34.2%
36.8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2014 2015
LADA Renault Nissan Datsun Infiniti7
TOP-10 Russian Automotive Market 5M 2015
5 out of TOP 10 cars are produced by AVTOVAZ
4 out of TOP 10 cars are LADA branded
5.0%
4.5%
3.4%
1.9%
1.8%
1.7%
1.7%
1.7%
1.6%
1.2%
Granta
Solaris
Rio
Kalina
Largus
Duster
4x4
Logan
Polo
Camry
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8
9
Improved LADA Customer Opinions
5.9
6.7
6.2
6.9
5.6
6.06.0
6.3
5.8
6.1 6.1 6.0
5.6
5.9
5.7
5.9
5.3 5.3
5.2
5.8
5.0
5.2
5.4
5.6
5.8
6.0
6.2
6.4
6.6
6.8
7.0
Q1 2014 Q2 2014 Q3 2014 Q4 2014
LADA Largus LADA 4х4 LADA Granta LADA Priora LADA Kalina
Overall Opinion by Brands in 2011-2015 Overall Opinion by Models in 2014
3.5
3.7 3.7
4.4
4.6
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2011 2012 2013 2014 1Q'2015
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Key Priorities in 2015
• Launch Vesta & XRAY on time, with right Quality and Cost
• Restructure the Supply Base
• Continue to Change Management Culture to Drive Continuous
Improvements
• Improve Customer Satisfaction
• Improve Quality in Engineering, Purchased Parts and Production
• Reduce Cost in all Business Areas
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LADA Vesta
SOS – 25 November 2015
SOP – 25 September 2015
LADA XRAY
SOP – 15 December 2015
SOS – February 2015
Using benefits of the Alliance
• Implementation of Global best practice processes in
production, quality and other business areas
• Use Global benchmarks to drive continuous improvement
• Consolidation of purchasing volumes to increase purchasing
power
• Fill up unused production capacity to cover fixed costs and
supply Alliance with both vehicles and components
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Russian Automotive Market – Key Points
• Russia is still and will keep being Top 10 markets in the world
• Russian Customers are very demanding but Represent a large
Opportunity
• Number of Cars per 1000 people is 284 in Russia
• Russia will continue to be an Important Strategic Market for the
Renault-Nissan Alliance
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