BNR PRESENTS ‘THE SPRINT’

The Sprint

THE SHOW

EDITORIAL OUTLINE OF THE PODCAST

The narrative of each season of the podcast is built around following the journey of an early-stage start-up for

six to eight weeks. Distilled into ten episodes of 20 to 30 minutes each, it includes the highs and lows of being

an entrepreneur in the Netherlands, pivotal moments, serendipitous meetings, challenges and celebrations,

and much more.

During the recording of the podcast, the host is often physically present in the startup’s office, at the events,

and on meetings, as well as holds regular check-in calls with the founder(s). The types of audio materials that

can be used in the series include interviews with the founders, employees, investors, and other people that the

start-up has to deal with, as well as ambient office sounds, meeting recordings, on-stage appearances, and so

on.

The start-ups featured in the show are headquartered in different parts of the Netherlands (and, potentially,

Europe). One of the goals of the podcast is to show the respective local ecosystems the way a startup

experiences them — from community initiatives to early-stage investors to accelerators to events to corporates

that could be interested in working with the start-up.

The Sprint

THE SHOW

A BNR Original Podcast

Target group = Entrepreneurs, tech professionals, entrepreneurially

minded students, investors, ecosystem builders, corporates interested in

working with startups

Tone of Voice is casual

English spoken

The Sprint

THE HOST

Andrii Degeler –

Freelance tech journalist and

podcasting enthusiast. I've been

covering all things technology since

2007 for Tech.eu, Engadget, The Next

Web, Ars Technica UK, the Kyiv Post,

and more.

LinkedIn: https://www.linkedin.com/in/shlema/

(3.3K)

Package Proposal

BNR PODCAST COSTS

FREQUENCY: 10 episodes (premier season)

DURATION EPISODE: 20 to 30 minutes

TWO WEEK LAUNCH CAMPAIGN

Promotions BNR Nieuwsradio

Spot duration: 30 sec incl. 5 sec sponsor mention

Time: 06.00-00.00, Mon through Sun

Number of promotions per day: 4

Total number of promotions: 56

Het Financieele Dagblad ads

2 x half page landscape (incl. sponsor’s logo)

Number of publications: 2

Online incl. sponsor’s logo

1 x homepage takeover on BNR.nl on launch day

200,000 impressions rectangles RON FD.nl + BNR.nl

2 x BNR newsletter advertorial

2 x FD newsletter advertorial

Online podcast page with opportunity to add partner content

Including maintenance campaign

Per instalment:

25,000 impressions rectangles RON FD.nl + BNR.nl

1 x BNR newsletter advertorial

COSTS

€ 63,700 net (including media promo campaign)

* The BNR Podcast is an editorial sponsored podcast. The aim

is to build brand awareness and an positive image set.

General

TREND: LINEAR → ON DEMAND

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Personal

General

STATS

BNR App

277,953 starts

each month

Metrics

RISING LINE IN BNR PODCAST LISTENING ACTIONS

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BNR De Technoloog highlighted in iTunes

Listening actions internal

channels =

the number of page views on the

replay feature on BNR.nl + the

number of starts in the BNR app.

Listening actions external channels =

The number of downloads in iTunes + the

number of streams in iTunes + the

number of starts (30 sec. min.) in Spotify.

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Results of BNR podcast listening actions

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Podcast International Sales