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Windows AzureCustomer Solution C

BMW Supports Prospects with

By using Windows Azure to make audience data available

in Microsoft Dynamics CRM, we enanced te business

continuity of our marketing cam!aign and develo!ed more

tan "## new sales !ros!ects$%

Beata Bu&alska, '(Marketing Analyst, BMW )atin America

When BMW Latin America had to promote the launch o"

two new model lines, it wanted to ic o# an interactive

maretin! campai!n throu!h the $ace%oo social

networ that would support the launch and collect

audience data& BMW used Windows Azure to support a

solution that inte!rated the $ace%oo promotion with its

internal Microso"t Dynamics C'M environment, en!a!ed

(),))) consumers, and converted ()) campai!n

participants into sales prospects&

Business *eeds*he BMW +roup is a !lo%al leader in

the automotive industry& t has %uilt an

international reputation "or uality

with its BMW, M., and 'olls-'oyce

%rands, and the company sells more

than /&0 million automo%iles and

motorcycles a year& BMW operations in

Latin America and the Cari%%ean are

or!anized in 10 countries across the

Western 2emisphere&

n 1)//, BMW Latin America had to

promote the launch o" two new lines in

the BMW / Series o" automo%iles, and

it wanted to ic o# a maretin!

campai!n throu!h the $ace%oo social

networ& ts tar!et audience matched

the pro3le o" typical $ace%oo users,

and the company reco!nized that a

compellin! campai!n could reach

many people very uicly& By usin!

an interactive social media channel,

BMW could also collect in"ormation

a%out the campai!n audience, such

as a!e, !ender, career, and

education& 4We wanted to %uild an

innovative, interactive social media

campai!n that would promote thelaunch, drive interest in the product

"eatures, and collect audience data,5

says Beata Bu6alsa, eMaretin!

Analyst at BMW Latin America&

BMW !enerally supports maretin!

initiatives with corporate resources,

%ut it did not have a corporate

pro!ram that too advanta!e o"

social networin! "or this model& *o

promote and support the new model

launches on $ace%oo, BMW Latin

America needed to uicly develop

its own dynamic solution&

*he company wanted to deliver

content and collect user data throu!h

the $ace%oo inter"ace %ut mana!ethe solution throu!h its own %ac-end

inter"ace, inte!rated with its in-house

customer relationship mana!ement

7C'M8 system& t needed a solution

that it could scale up and down easily

to meet any demand, %ut that would

not reuire a lar!e * investment& 4t

Microso"t customer successes,please visit9www&microso"t&com:casestudies

Customer:BMW +roup

Website:www&%mwlat&com

Customer Size:0,)))

Country or Region:Latin America

and the Cari%%eanIndustry:Automotive and

industrial manu"acturin!

Partner:2uddle +roup

Customer Profle

*he BMW +roup manu"actures and

sells hi!h-uality automo%iles and

motorcycles under the BMW, M.,

and 'olls-'oyce %rands& BMW sells

more than /&0 million units a year

worldwide&

Sotware and Services Windows Azure

; Windows Azure

; Microso"t S

7/26/2019 BMW WindowsAzure CS

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was only a three-month campai!n,

and our 3rst campai!n on $ace%oo

"or the re!ion,5 says Bu6alsa& 4We

did not now how %i! our audience

would %e&5

+olutionBMW wanted to %uild a solution

usin! cloud computin! resources

delivered as services over the

nternet& *he company used a

solution called the 2+ Social

Maretin! Accelerator, developed %y

the 2uddle +roup>a mem%er o" the

Microso"t Partner .etwor>and %uilt

in Windows Azure, the Microso"t

cloud services development,

hostin!, and mana!ement

environment&

BMW wored with 2uddle +roup to

launch an interactive promotion on

$ace%oo in the last uarter o"

1)//& Consumers could visit the

$ace%oo pa!e>without havin! to

si!n in to $ace%oo>to evaluate

di#erent option paca!es "or the

new BMW / Series and complete a

"orm to receive in"ormation, photos,

and videos "eaturin! the vehicles&

*o present the promotion on

$ace%oo %ut host and mana!e the

content in the social maretin!

accelerator, BMW used we% roles in

Windows Azure to connect to

$ace%oo and insert content>

displayed in either Spanish or

?n!lish>into the $ace%oo

inter"ace& *he user data was stored

in the Microso"t S