BMcMahon Portfolio 14

Brian McMahonIndustrIal desIgn

100 MPh for under $100Bringing high performance racing to micro scale r/c.

WHAT IS PYLON RACING? WHY PYLON RACING? WHY MICRO CLASS?Four pilots race simultaneously around pylonsEach match consists of 4 heatsEach heat consists of 6-8 lapsPoints are awarded each heat based on finish

1st place2nd place3rd place4th place

::::

4 points3 points2 points1 points

New emerging sport, growing in all scales of aircraftHead-to-head competition unlike other R/C flyingCompetitive drive increases participation and attendance

Completely new class of competitionSame high performance in a smaller packageStart up costs are low, easier to buy in for anyoneLow costs offset risks for average pilot to participateHighly durable materials resist damage

TargeT DeMograPhicconsumer Target: Average Hobbyist

gender: Male

age: 45-54 years old

owns: 8-12 planes total

owns: 2-5 micros

Flies: Local parks + Club fields

Persona: Interested in more then recreational flying, value quality build materials and others opinions.

SurveyeD DeMograPhicTotal surveyed: 98 people interviewed

gender: 97 Males + 1 Female

age:

Micros owned:

unDer 1818-21

22-3435-44

45-5455-64

65+

01-5

5-1010-20

20-3030+

The goLDen eraI dREw INSPIRAtIoN FoR tHIS PRojECt FRoM tHE PASt gENERAtIoN oF AvIAtIoN. A gENERAtIoN oF tRuE ExPERIMENtAtIoN ANd PuSHINg tHE kNowN LIMItAtIoNS. tHIS boARd wAS CREAtEd to SHowCASE tHE RuggEd yEt StREAMLINE FoRM tHAt SHAPEd AN ICoNIC gENERAtIoN.

STingray

SINCE MAN FIRSt dREAMEd oF FLIgHt, tHE FLyINg wINg HAS bEEN tHE LEAdINg CANdIdAtE FoR ouR tRIP INto tHE bLuE. AERoNAutIC PIoNEERS jACk NoRtHRoP ANd tHE HoRtEN bRotHERS bRougHt tHIS LoNg LoSt dREAM INto REALIty.

WiTh an inTegraTeD cockPiT, rear Driven engineS anD a SWePT DeSign, The STingray eMBoDieS The SPiriT oF chaSing PerForMance.

BuLLDog

tHE HuMAN quESt FoR RAw PERFoRMANCE HAS LEd to MANy ACHIEvEMENtS. tHE gRANvILLE bRotHERS PERFECtEd tHIS quESt wItH tHE gEEbEE R-1 RACER. A REvoLutIoNARy dESIgN CENtEREd ARouNd RAw PowER wHICH bRokE tHE LANdPLANE SPEEd RECoRd wItH 296 MPH.

a rear cockPiT, ShorT BoDy, anD a Large BuLB coWL To FiT a MaSSive engine ShoW ThaT The BuLLDog iS MeanT For Pure SPeeD.

PanTher

wwII FuELEd AIRCRAFt dEvELoPMENt At A RAtE uNSEEN IN HuMAN HIStoRy. AdvANCEd SPEEd, PowER ANd MANEuvERAbILIty SECuREd MoRE tHEN A RACE PoSItIoN, tHEy SAvEd youR LIFE. to tHIS dAy ALLIEd FIgHtERS SERvER AS A SyMboL oF StRENgtH ANd PowER to ALL wHo SEE tHEM.

a TraiLing WeDge ShaPe, MiDBoDy cockPiT anD Large STrong WingS conTinue The BLooDLine oF air SuPerioriTy anD PerForMance.

PanTher reignSusers preferred the classic style and sleekness of the panther concept. the

wwii themes conveyed high performance.

noSTaLgiausers spoke frequently about the

emotions panther designs evoked, having a large connection to the time period.

aeroDynaMicSwhile bulldog and stingray have merit in the real world, users trusted the

reliability of panther in any scale.

PanTher

STingray BuLLDog

ProToTyPingI dECIdEd EARLy IN tHE PRoCESS tHAt HAvINg A FuNCtIoNINg PRototyPE wAS ExtREMELy IMPoRtANt to tHE vALIdAtIoN PRoCESS. EARLy PRototyPES ALSo quICkLy PRovEd tHE IMPoRtANCE oF EASy ASSEMbLy. It took SEvERAL vARIAtIoNS bEFoRE A MANuFACtuRAbLE FLIgHt PRototyPE wAS FouNd.

FLighT TeSTingI CoNduCtEd SEvERAL FLIgHt tEStS wItH A LoCAL R/C gRouP to gEt ExPERIENCEd ANd REAL tIME FEEdbACk. It took SEvERAL vARIAtIoNS to EvEN CoME to A FuNCtIoNAL ModEL, tHEN SEvERAL MoRE to FINE tuNE tHE FINAL PRototyPE. tHE bIggESt CHALLENgE wAS bALANCINg dESIgN AEStHEtIC, MANuFACtuAbILIty ANd FuNCtIoN At tHE SAME tIME.

FinaL MoDeLINStEAd oF goINg tHE tRAdItIoNAL PowdERPRINt oR wREN bASEd ModEL, I FELt It wAS IMPoRtANt to dELIvER A ModEL tHAt wAS AS CLoSE to A PRoduCtIoN RuN AS PoSSIbLE to PREvENt A dISCoNNECt. tHE MAIN CHALLENgE wAS FIguRINg out A wAy to ACHIEvE A HIgH quALIty FINISH oN LIgHtwEIgHt FoAM.

TierceL racer2.4 ghz SPEktRuM dSM2 bINd-N-FLy RECEIvER

FuLL FouR-CHANNEL CoNtRoL

HIgH-outPut 3000kv bRuSHLESS PowER SyStEM

2S 7.4v 180 MAH Li-Po bAttERy PACk

MAgNEtIC CowL FoR EASy bAttERy SwAP

3d PERFoRMANCE LoNg tHRow SERvoS

CARboN FIbER PuSH RodS FoR PRECISIoN FLIgHt

SMootH-MoLdEd ExPANdEd PoLyStyRENE

2.56 oz FLyINg wEIgHt

ProTecTing what matters MoSTsafety where it counts in the hardest hitting sport.

WOMeNS LACROSSelacrosse has the highest concussion rate of all girls high school sports.

body checks are not allowed.

stick checks must contact the opposing players stick.

265,000 girls participated in lacrosse in 2012.

teams sustain an average of 11 reported concussions a season, more going undiagnosed.

27 girls a year sustain injuries that prevent them from finishing the season.

hard case helmets are still not allowed at any level of play.

a “non-conTacT” SPorT

concussions are measured in athletic exposures. anytime an athlete steps on the field for a practice or competition is counted as an athletic exposure. The following rates are for every 100,000 athletic exposures.

37lacrosse

33soccer

8volleyball

16softball

21basketball

CASCAde cpw-r

consumer Target: High School & university Players

gender: Female

attitude: bold character with a tough spirit who wont back down.

values: differentiation from mens lacrosse, customization for a sense of ownership, aggressive styling and equipment that is never cumbersome.

Wants: No frills, solid equipment that looks as aggressive as the game is played.

needs: A better option to protect the brain during the learning phase of lacrosse and later in life after multiple concussive injuries.

TargeT DeMograPhic

20 28

how do you feel about helmets for your sport?

what do you like and dislike about eye guards?

how important are looks?

how important is sport differentiation from mens?

how important is customization?

what do you like about your current helmet?

what features do you value most in a helmet?

how important are looks?

how often do you replace your helmet?

how important is customization?

FEMALES MALES

coLLegiaTe inTervieWS

onLine Survey

university of cincinnati Lacrosse Players

high School Parents + Players20 PARENtS 29 PLAyERS

hoW ProTecTeD iS your chiLD? hoW ProTecTeD Do you FeeL on The FieLD?Q:

I’ve had to get up and walk out of the stands, It’s hard to watch sometimes.

you can put a cast on a break, you only get one brain.

I make my daughter wear a soft helmet.I don’t want to stop her from doing what she loves.

She comes home with headaches all the time.I’ve had to go to the emergency room eight times for stitches.

I had to do physical therapy after my last concussion.My eye guard slips around a lot when my forehead gets sweaty.

I lost almost half a day and I was nauseous for a week.I felt dizzy, I couldn’t finish the point.

Q:

High back stays out of the way to allow any hairstyle

Lower strap keeps helmet secure and offers protection against stray sticks

Large vents allow unimpeded hearing while keeping your head cool

Titanium alloy face mask keeps the helmet lightweight and strong

Aggressive styling meets your attitude

canvaS meets coaSTaLa shoe that meets the diversity of your life.

nike BoarDWaLkMAkINg A SIMPLE ANd LIgHtwEIgHt CANvAS SHoE tHAt EMbodIES tHE CARE FREE AttItudE oF CoAStAL towNS.

NIke BOARdWALk

consumer Target: Chill beach bro

Wardrobe: bright graphic or pattern tank-tops, board shorts, lightweight khaki shorts, patterned flat snapbacks, vintage inspired sunglasses, loafers or slip-ons.

attitude: keeping cool is as crucial as looking it. Easy going and always comfortable, up for anything as long as its outside and in good company.

occasion: beach activities; shopping on the pier; longboarding; everyday wear.

Brands: Nike, Neff, Hurley, RvCA, quicksilver, on the byas, Lira, ARSNL

Shops: PacSun, Vans, Urban Outfitters, FlashXHype, Karmaloop, Zumiez

uSer ProFiLe

BOARDWALK

a PorTaBLe personal Traineryour own personal gym assistant to get you going.

eNfLux 4MOTIONProduct: Complete fitness tracking system

Features: Real-time feedback and coaching Exercise tracking and analysis Compare your performance against friends and teammates Coach’s website tracks entire team performance Adaptive exercise programming

ProDucT overvieW

research: Collect information from competitive analysis and supplied user group

Design: generate both 2d and 3d iterations for all modules of the 4Motion System

Form: Sleek, modern look Lightweight and comfortable Easy use in any of the modular systems Fast setup and feedback

oBjecTiveS

enfluxMobile.com/4MotionFor More inForMaTion viSiT:

EnfluxMobile.com/4Motion

The STanDarD completely reiMagineDupdating the standard hoBBy knife with a focus on comfort.

BLAdereDeFining ergonoMicS

griP anaLySiS

Three Fingercreating a triangle with the thumb, pointer and middle finger. pressure

comes from the entire hand.

no blade orientationfingers tire to keep alignedno rest for the back of knife

Four Fingercreating a square with thumb, pointer,

middle and index finger. pressure comes from the entire hand.


heavy PreSSureusing the pointer finger to

generate heavy pressure to cut though objects.


unobstructed vision of blade

quick blade release lever

soft co-molded TPu grip

soft sweep to fit any hand

FeaTure highLighTS

neW griP anaLySiS

Three Fingercreating a triangle with the thumb, pointer and middle finger. pressure

comes from the entire hand.

shape adds a blade orientationdrafted angles are comfortablesoft sweep to rest on hand

Four Fingercreating a square with thumb, pointer,

middle and index finger. pressure comes from the entire hand.

shape adds a blade orientationdrafted angles are comfortablesoft sweep to rest on hand

heavy PreSSureusing the pointer finger to

generate heavy pressure to cut though objects.

angle of pointer reducedback rests inside the palmpressure comes from hand

ThuMB PreSSurenew grip using the thumb as a leverage point to use

whole hand strength.

full hand gripthumb inlays in top grooveuseful for thick or long cuts

professional Work

Thank youfor your tIme

BMcMahon Portfolio 14

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