BM Mediadaten Titel 2019 englisch - bauMagazin-online · construction logistics/mechanical...

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MEDIAPACK 2019

Media-Information 2019 2

The is published in the complete European German speaking area and offers monthly extensive information of the construction branch in the field of:

• Demolition technique/deconstruction• Motorway and road building• Construction machines technique• Building site arrangements• Construction tools and

construction devices• Concrete construction and

ready-mix concrete• Bridge construction

• Vehicle technique• Gardening and landscaping• Winning of stones, earths,

chips and sand• Building construction,

work on scaffolding• Communal technique• Crane technique• Recycling

• Special civil engineering• Civil engineering• Tunnel construction/mining• Business management• Hydraulic engineering• Communal and utility vehicles

and accessories

In each edition the monthly changing topics are finished clearly structurized and published (please see the editorial topic plan). Month per month the target group of the readers levels at the topic focal point of the magazine. This corresponds to our strategy, to counter spreading losses successfully.In clear design with topic related text and picture articles as well as monthly current press announcements the bauMAGAZIN offers builders of all bran-

ches worth knowing information about construction machines, devices, accessories and vehicle technics as well as their use.A first class date bank is the basic condition for our business philosophy: with currently more than 64.000 well-kept address data of the construction industry from Germany and abroad we give you the security of a high advertisement effectiveness with an unimportant spreading loss – spreading losses are nearly impossible.

In every issue you‘ll find:

• Product novelties of manufacturers and traders of the construction branch

• Construction site reports

• Branch guide with important procuration addresses

• Rental park guide post

• Second-hand machines, devices and vehicle market

• Auctions

• Business connections and job market

• Current business announcements

• Fair details and event notes

• »on-site« appointments (»on-location«)

Miet-Hotline:0180/5000 947**14 Cent/Min. Dt. Festnetz, Mobilfunk max. 42 Cent/Min.

www.liebherr.com

Mieten leicht gemacht.Mieten bietet die rundum überzeu gen de Alternative

zum Gerätekauf. Denn eine Miet maschine erfordert

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www.baumagazin-online.de

Das auflagenstarke Fachorgan für

Baumaschinen | Baugeräte

Baufahrzeuge

Mai 2018 5

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5/20

18

IM BLICKPUNKT Mercedes-Benz Vans: »So erfolgreich wie

noch nie« GALABAU Tobroco Giant: Die deutsche Bauwirtschaft

verstärkt im Fokus DAS BAUMAGAZIN-INTERVIEW RSP: »Die

Saugtechnik hat sich etabliert« BAU- UND NUTZFAHRZEUGE RUD:

Wie Baumaschinen beim Transport effizient gesichert werden

Messevorschau

Kompaktbagger MARKTÜBERSICH

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www.baumagazin-online.de

Das auflagenstarke Fachorgan fürBaumaschinen | Baugeräte

Baufahrzeuge

Juni 2018 6

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6/2

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IM BLICKPUNKT HKS Dreh-Antriebe: »Wir wollen uns zum Systemanbieter entwickeln« ERDBEWEGUNG Komatsu: Neuer

Kurzheckbagger PC228USLC-11 KRANE Manitowoc: Potain feiert 90. Geburtstag bauMAGAZIN-INTERVIEW Bayerische BauAkademie:

»Verstehen die Digitalisierung als dauerhaften Prozess«

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1. Short characteristics The bauMAGAZIN is one of the leading trade magazines for the construction

industry. It is getting circulated all over Germany and German-speaking European countries with a monthly edition of 18.500 units on average. The perfect target group for the divisions construction machinery, construction equipment and construction vehicles will be chosen every month related to a special topic out of a categorized data file of 64.000 addresses. This guarantees highest advertisement efficiency – spreading losses are nearly impossible.

The topic preparation is effected up-to-date with product novelties, construction site reports, interviews, company portraits, business news or »on-site« appointments (»on-locations«) by our editors. Furthermore you can find the bauMAGAZIN at all important exhibitions reporting about the current news.

2. Memberships –3. Organ –4. Management Markus Holl, Joachim Plath 5. Publishing management Tobias Haslach6. Editorial department Michael Wulf, Thomas Schürger, Dan Windhorst7. Advert management Norman Zenzinger8. Project management Tobias Haslach9. Advertisements Markus Hieber, Tobias Nickert, Dominik Neubig10. Volume/Year 23st volume, 2019 Mode of publishing monthly (11 issues including 1 double issue 12/1)11. Publishing house SBM Verlag GmbH12. Postal address Hermann-von-Barth-Str. 2, D-87435 Kempten13. Telephone +49 (0) 8 31 / 5 22 04-0 Telefax +49 (0) 8 31 / 5 22 04-5014. Internet www.baumagazin-online.de E-Mail [email protected]. Dates and editorial topics see enclosure

16. Subscription price annual subscription Germany: 55,– € (despatch and VAT included) Foreign countries: 68,– € (despatch included; Europe) Price per issue: 6,50 € (order at: [email protected]) ISSN: 1610-378517. Extend analysis 2017 / 18 = 11 issues Magazine format DIN A4, 210 mm wide, 297 mm high Total extend 1.912 pages = 100,0 % Editorial part 1.231 pages = 64,4 % Advertisement part 681 pages = 35,6 % thereof business directory/rental park guide 23 pages = 3,4 % used machinery market 116 pages = 17,1 % business specialist 74 pages = 10,9 % branchentreff 50 pages = 7,4 % Insert 32 pc(s) Bound insert 5 pc(s)18. Content analysis of the

editorial part 2017 / 18 1.231 pages = 100,0 % Construction machines/construction/equipment construction logistics/mechanical engineering software & accessories: 764 pages = 62,1 % Technical vehicle information and accessories 133 pages = 10,8 % Fairs & dates 76 pages = 6,1 % Names & news 55 pages = 4,5 % Up-to-date topics* 39 pages = 3,2 % Safety at work 33 pages = 2,7 % Miscellaneous** 131 pages = 10,6 %*) Up-to-date topics contains: Table of contents, imprint, list of editorial offices, house advertising,

testimonial, tips for compainies**) Miscellaneous contains: Table of contents, imprint, list of editorial offices, house advertising, testimonial, Tipps for companies, competition, anniversary texts (20 years SBM-Verlag)

Editorial department/Publisher • Analysis for extend and content


4Media-Information 2019

19. Editions control affiliated to IVW

20. Editions analysis Copies per issue annual averag (1st July 2017 to 30th June 2018 based on the AMF scheme

Print run 17.979 Actually circulated issue 17.429 thereof abroad 893

Issue sold 4.195 thereof abroad 138 thereof member pieces – - Copies subscribed 4.195 - Other sales – - Single sales –

Free pieces 13.234

Residual, archive and voucher copies: 550

21. Geographical circulation analysis Economic area Share of the actually circulated issue % copies

Inland 94,9 16.536 Abroad 5,1 893 Actually circulated issue 100,0 17.429

Breakdown of the actually circulated issue according to Nielsen areas

% copies

Nielsen area I 12,8 2.231Schleswig-Holstein, Hamburg,

Bremen, Lower Saxony

Nielsen area II 15,0 2.614North Rhine-Westphalia

Nielsen area III a 16,2 2.824Hessen, Rhineland-Palatinate,Saarland

Nielsen area III b 15,3 2.666Baden-Wuerttemberg

Nielsen area IV 21,4 3.729Bavaria

Nielsen area IV 5,4 942Berlin

Nielsen area VI 4,1 715Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

Nielsen area VII 9,8 1.708Thuringia, Saxony

Actually circulated inland 100,0 17.429Abroad 100,0 893

Analysis for editions and circulation Nielsen

1. Condition of the file In the consignee file all the addresses of all consignees are collected on the

EDP. The file is arranged according to national consignees and consignees abroad. The addresses of the national consignees are sorted according to postcodes and the consignees abroad according to countries.

2. Mode of analysis Circulation analysis by appraisal of the files – total inquiry

3. Day of the listing 6th August 2018

4. Structure of the consignees on start of the inquiry

a) Total number of consignees in the file 65.943

b) Structure of one issue according to circulation methods Consignee in the file issue sold 3.205 Consignee in the file regular free pieces 508 Number of consignees changing free pieces of one issue 14.422 Single sale – Advertisement copies – Actually circulated issues 18.135 Thereof abroad 714

c) Total number of consignees c hanging free pieces 62.738

5. Basic totality (investigated share) Actually circulated issue 18.135 = 100,00 % Not included in the inquiry Single sale, advertisement copies – = 0 % the basic totality (actually circulated issue 18.135 = 100,00 %

6. Description of the inquiry The evaluation is based on the total file, The investigated shares for the circu-

lation in the Federal Republic of Germany and abroad were projected on the actually circulated issue in the annual average.

7. Aiming person of the inquiry to be omitted

8. Definition of the reader to be omitted

9. Fluctuation margin to be omitted

10. Execution of the inquiry publisher

11. Time frame of the inquiry July 2018

Short Version – Inquiry method Analysis for editions and circulation



12. Branches/Branches of trade/Branches of study/Occupational groupn

Department/group/class

Recipient groupsdescription accor-ding to the industrial classification of economic activities published by the German Statistical Office

Portion inactually

distributedcopies

% copies

45.21.2/45.25.4Construction engineering and scaffolding

12,4 2.248

45.21.1/45.25.6/45.23.1/45.23.2/45.23.1

Construction and civil engineering o.a.S. road construction, road and traffic engineers, building authorities

31,0 5.620

45.21.6/45.24.045.21.7/45.25.2

Bridge, tunnel, water and sewer construction, special civil engineering

8,1 1.469

26.6326.66

Production of ready-mixed concrete factories for concrete blocks and prefabricated components

2,6 470

45.11.114.21

Demolition and recycling and gravel extraction

23,2 4.207

01.41.2/45.11.3Gardening and landscape architecture, agricultural technique

13,2 2.393

29.52.2/51.13/51.14/45.5/1.32/51.62

Construction machinery manufacturers, construction machinery business

9,5 1.720

actually circulated issue (annual average) 100,0 18.135

Recipient groups (changing monthly)

Construction and civil engineering, 31,0 % road construction 100 %

Demolition and 23,2 % recycling 100 %

Construction machinery manufacturers 9,5 % and construction machinery business 100 %

Gardening and landscape 13,2 % architecture 100 %

Construction engineering 12,4 % and scaffolding 100 %

Special civil engineering, bridge, tunnel, 8,1 % water and sewer construction 100 %

Ready-mixed concrete, factories for concrete 2,6 % blocks and prefabricated components 100 %

Statistical number of readers per company: 3,25 (reader analysis 2018)

Readership of the is over 64.000 readers working in the building and building industry trade. The reader group is composed of managers in compa-nies with medium to large vehicle and machinery parks.Source: The evaluation is based on the in-house recipient file with regular updating by the publishing company.The size of the business unit, education, age/sex as well as the size of the munici-pality have not been considered in the survey.

Consignee structure analysis

Consignee structure analysisShort Version Inquiry method

1. Condition of the file In the consignee file all the addresses of all consignees are collected on the

EDP. The file is arranged according to national consignees and consignees abroad. The addresses of the national consignees are sorted according to postcodes and the consignees abroad according to countries.

2. Examination method Consignee structure analysis by oral enquiry with random samples.

3. Day of the file apraisal 6th August 20184. Structure of the consignees on start of the inquiry

a) Total amount of the consignees in the file 65.943

b) Structure of one issue according to circulation forms Consignee in the file issue sold 3.205 Consignee in the file regular free pieces 508 Number of the consignees changing free pieces of one issue 14.422

Single sale – Advertisement copies – ctually circulated issue 18.135 Thereof abroad 714

c) Total amount of the consigneesr Changing free pieces/Change three times per year 62.738

5. Basic totality (investigated share) Basic totality (actually circulated issue national) 18.135 = 100,00 % Not included in the inquiry: Sale by retail, advertising samples – Inquiry represents consignee of the basic totality (actually circulated issue national): 18.135 = 100,00 %

6. Description of the random sample inquiry Simple random choice, starting with random number every 10th address 1.000 times = 100,00 % Address relating failures: Phone number not existing 73 times = 7,30 % Consignee deceased or company extinct 69 times = 6,90 % Gross random sample 858 times = 85,80 %

Failures: Aiming person not met 71 times = 8,28 % Aiming person on holiday / ill 107 times = 12,47 % Aiming person denies the answer 19 times = 2,21 % Analysable cases (exhaustion) 661 times = 77,04 %

7. Aiming person of the inquiry Asked was the personal consignee or where not given the first reader

in the company.

8. Definition of the reader Reader is identical with the aiming person.

9. Execution of the inquiry Publisher with help of freelance colleagues.

10. Period of the survey 11th June – 2nd July 2018 The execution and the report of this inquiry corresponds to the academic

minimum conditions of the frame scheme for advertising medium analysis.



1. Magazine format DIN A4 210 mm wide, 297 mm high (magazine format)

2. Print space 185 mm wide x 265 mm high

Number of columns 4 columns, width of column 42,5 mm

Advertisement columns 1 column = 42,5 mm 2 columns = 90,0 mm 3 columns = 137,5 mm 4 columns = 185,0 mm

3. Printing and binding method, print documents Web offset printing, perfect binding, submittals, able to be reproduced with a

resolution of 300 dpi, printed in Euro scale. Submittals via mail to: [email protected] For any faults due to text and order transfer via telephone publisher does not

take over any warranty. Please pay also attention to the „leaflet for electroni cally transferred print documents“. Production of corresponding print docu-ments on presentation of fair drawing being able to be reproduced against payment.

4. Deadline Mode of publishing monthly, 11 issues (incl. 1 double issue Dec / Jan) Publishing date please see the editorial topic plan 2019 Closing date please see the editorial topic plan 2019

5. Publishing house SBM Verlag GmbH Postal address Hermann-von-Barth-Straße 2, D-87435 Kempten Telephone +49 (0) 8 31 / 5 22 04-0 Telefax +49 (0) 8 31 / 5 22 04-50 Internet www.baumagazin-online.de E-Mail [email protected]

6. Payment conditions 100 % net after receipt of invoice without deduction. With payment via bank collection or in advance 2 % discount.

VAT no. DE 198 152 137

Bank details HypoVereinsbank Kempten

Code no. 733 200 73

Account no. 66 90 417 187

IBAN DE14 7332 0073 6690 4171 87

SWIFT (BIC) HYVEDEMM428

Tax number 127 / 137 / 20036

Advertisements • Technical details • Print documents

7. Preferential placing Front page, 4 colours, (209 mm wide x 190 mm high + 3mm bleed) + cover story up to maximum 2 pages, without right of withdrawal 6.990,– € (bei erhöhten Auflagen auf Anfrage) 2. cover page, 4 colours 5.490,– € 3. cover page, 4 colours 5.490,– € 4. cover page, 4 colours 5.990,– €

Prices for priority positioning concerning bauma 2019 for the issues (March/April and May) on request.

8. Colour surcharges According to Euro scale included in the price (discount possible). Special colours as HKS/Pantone – price on application

9. Format surcharges Advertisements across the bound middle or bleed pages: plus 10 % of the advertisement value (bleed addition 3 mm per page). Binding positioning: plus 10 % of the advertisement value

(possible from 1/4 page on).

10. Help-wanted, facility and internet advertisements Job market, business connections, used machinery market and auction / public sales: black & white advertisements per mm and column 1,65 € colour advertisements per mm and column 2,40 € In the used machinery market a discount of 20 % will be given on picture advertisements. Box number charge: 10,– € Entry in the business directory, rental park guide per month: (for one illustration 42.5 mm wide x 30 mm high). 70,– €

11. Affixed post cards Price per one thousand on request only in connection with a supporting advertisment, minimum size 1/2 page Plus the respective postal charges no discount possible, price is not valid for samples.

12. Discounts In case of purchase within one insertion year (start with the appearance of the first advertisement): Time scale: Quantity scale: 3 advertisements 5 % 2 pages 5 % 6 advertisements 10 % 4 pages 10 % 9 advertisements 15 % 6 pages 15 % 11 advertisements 20 % 8 pages 20 %

13. Bound inserts up to 170 g/m2

2 pages 3.490,– € 4 pages 6.980,– € 6 pages 10.470,– € 8 pages 13.960,– € Bound inserts will get discount, Discounts please see „Leaflet for bound inserts“. Bound inserts with more pages have to be supplied correspondingly fold, however, they have to be supplied in an untrimmed way. Price upon inquiry.

15. Inserts: Inserted loosely, maximum size 200 x 290 mm Price per one thousand up to 25 g: 220,– € Every further 5 g per one thousand: 15,– € split edition possible from 10,000 units on with 10 % surcharge

15. Address for shipment, Bound inserts / inserts Ernst Kaufmann GmbH & Co. KG, Druckhaus c/o issue no ____/_____ Raiffeisenstraße 29, 77933 Lahr

All shipments free domicile

Advertisements • Technical details • Print documents Advertisements Price list no. 22 valid from 1st January 2018



16. Advertisement formats and prices: all prices in , (Euro) plus valid VAT * Bleed-off advertisments plus 10 % surcharge on top of the stated prices.

Format No. of columnsAdvertisments in type area

Width x height (mm)bleed-off sizes*

plus 3 mm bleed difference

Prices

black&white 2c 3c 4c

1/8 page

Special format

1-column

2-columns

4-columns

42,5 x 130

90 x 65

210 x 48

– – – 624,–

899,–

1/4 page

1-column

2-columns

4-columns

42,5 x 265

90 x 130

185 x 65

55 x 297

102,5 x 146

210 x 81

874,50 1007,– 1.139,50 1.272,–

1/3 page2-columns

4-columns

90 x 180

185 x 90

102,5 x 196

210 x 1061.188,– 1.368,– 1.548,– 1.728,–

1/2 page2-columns

4-columns

90 x 265

185 x 130

102,5 x 297

210 x 1461.749,– 2.014,– 2.279,– 2.544,–

2/3 page3-columns

4-columns

137,5 x 235

185 x 175

150 x 251

210 x 1912.310,– 2.660,– 3.010,– 3.360,–

3/4 page3-columns

4-columns

137,5 x 265

185 x 200

150 x 297

210 x 2162.623,50 3.021,– 3.418,50 3.816,–

1/1 page 4-columns 185 x 265 210 x 297 3.498,– 4.028,– 4.558,– 5.088,–

2/1 page 8-columns 2 x 185 x 265 2 x 210 x 297 6.996,– 8.056,– 9.116,– 10.176,–

Basic price / mm

black & white 2c 3c 4c

3,30 3,80 4,30 4,80

Advertisements • Technical details • Print documents Advertisements Price list no. 22valid from 1st January 2019

1/8 vertical

w x h: 42,5 x 130 mm

1/8 horizontal

w x h: 90 x 65 mm

1/4 vertical

w x h: 42,5 x 265 mm

1/4 vertical

w x h:90 x 130 mm

1/4 horizontal

w x h:185 x 65 mm

1/3 vertical

w x h:90 x 180 mm

1/3 horizontal

w x h: 185 x 90 mm

1/2 vertical

w x h:90 x 265 mm

1/2 horizontal

w x h:185 x 130 mm

left page right page

2/1 pages: w x h: 2 x 198 x 265 mm (each page)

2/3 verticalspecial format

Juniorpage

w x h:137,5 x 235 mm

2/3 horizontal

w x h:185 x 175 mm

3/4 vertical

w x h:137,5 x 265 mm

3/4 horizontal

w x h:185 x 200 mm

1/1 page

w x h:185 x 265 mm

Bleed in themiddle 3 mm,with overflowingmotive 5 mmoverlapping perpage.

Advertisements in type area



1/3 vertical

w x h:102,5 x 196 mm

1/3 horizontal

w x h:210 x 106 mm

1/2 vertical

w x h:102,5 x 297 mm

1/2 horizontal

w x h:210 x 146 mm

2/3 verticalspecial format

Juniorpage

w x h:150 x 251 mm

2/3 horizontal

w x h:210 x 191 mm

2/1 pages: w x h:: 2 x 210 x 297 mm

3/4 vertical

w x h: 150 x 297 mm

3/4 horizontal

w x h:210 x 216 mm

1/1 page

w x h:210 x 297 mm

Bleed in themiddle 3 mm,with overflowingmotive 5 mmoverlapping perpage.

left page right page

w x h:210 x 48 mm w x h:55 x 297 mm w x h:102,5 x 146 mm w x h:210 x 81 mm

1/8 horizontalSpecial format

1/4 vertical 1/4 vertical 1/4 horizontal

Formats over the print space (bleeding)


1. Leaflets – Samples The presenting of a binding sample is condition for the order acceptance and

confirmation by the publisher. Leaflets may only advertise for the sales pro-gramme of one advertiser. They have to be designed that way that they cannot be mixed up with the text part of the magazine.

The front page of the bound insert has to be marked.

Needed issue Upon inquiry

Supplying date Up to 7 days before publishing date

Bound insert prices: Extend Gross prices according to paper weight as from 170 g/m2 up to 170 g/m2

1 sheet (2 pages) 3.490,– € on request 2 sheets (4 pages) 6.980,– € 3 sheets (6 pages) 10.470,-– € 4 sheets (8 pages) 13.960,– €

Discounts: In case of purchase within one insertion year: 3 x = 10 % 6 x = 15 % 9 x = 20 % 11 x = 25 % Formats: 1 sheet (= 2 pages) untrimmed 306 mm high x 216 mm wide 2 sheets (= 4 pages) untrimmed 306 mm high x 432 mm wide 3 sheets (= 6 pages) untrimmed 306 mm high x 614 mm wide Bound inserts with more sheets have to be supplied correspondingly fold,

however, they have to be supplied in an untrimmed way.

Technical details The prices are valid for all bound inserts which can be processed without additional time expenditure (machine made).

a) Bound inserts with 2 pages (1 sheet) without affixed or appending answer cards or samples.

b) Bound inserts with 2 pages (1 sheet) with affixed or appending answer cards or samples (please see item no. 15).

c) Bound inserts with 4 or more pages (2 or more sheets) without affixed or appending answer cards or samples.

d) Bound inserts with 4 or more pages (2 or more sheets) with affixed or appending answer cards or samples.

With 2 sheets or more the bound insert has to be closed to the bound middle, i.e. in insert direction.

Bleed scheme bound insert in mm:

210 mm

bound3 mm

297

mm

5 mm

5 mm5 mm5 mm

210 mm210 mm

bound3 mm

bound6 mm

297

mm

297

mm

5 mm

5 mm5 mm

5 mm

5 mm5 mm

Leaflet for bound inserts


2. Inserts – Samples The presenting of a binding sample is condition for the order acceptance and

confirming by the publisher. In case of inserts with 2 pages the front page has to be marked.

Insert note An insert note can be included free of charge.

Needes issue 18,500 copies (only national issue). For fair issues upon inquiry. The equipment of the issue abroad is not possible due to the postal regulation. A partial equipment is possible. (from 10,000 units upward)

Supplying date Up to 7 days before publishing date.

Insert prices Weight of the insert price per 1,000 copies up to 25 g 220,– € up to 30 g 235,– € up to 35 g 250,– € up to 40 g 265,– € up to 45 g 280,– € up to 50 g 295,– €

Every further 5 g: 15,– € Plus the respective valid postal charges (no discount possible)

Format max. 200 mm wide x 290 mm high

Technical details These prices are valid for all bound inserts which can be processed without

additional time expenditure (machine made).

a) Insert with 2 pages (1 sheet) without affixed or appending answer cards or samples.

b) Insert with 2 pages (1 sheet) with affixed or appending answer cards or samples (please see item no. 15).

c) Inserts with 4 or more pages (2 or more sheets) without affixes or appen-ding answer cards or samples.

d) Inserts with 4 or more pages (2 or more sheets) with affixed or appending answer cards or samples.

With 2 sheets or more the insert has to be closed to the bound middle, i.e. in insert direction (clip closed, maximum weight 20 g).

Minimum format: 60 x 90 mm / Maximum format: 175 x 200 mm. Other layouts only after consultation with the publisher.

Affixed post cards Additional affixings will be glued on the basic advertisement that way that they

can be peeled off without problems. For the processing can be considerated: postcards, envelopes with and without content.

Affixed samples Samples and electronic data media will be charged as inserts. Prices and

affixing costs on inquiry under presentation of a binding sample.

Address for shipmentc Ernst Kaufmann GmbH & Co. KG, Druckhaus c/o issue no.____/_____ Raiffeisenstraße 29, 77933 Lahr

All shipments free domicile

Leaflet for Inserts and affixed post cards


1. Printing material Advertisement files should be transferred by e-mail or data carrier (CD/DVD).

Please indicate always the title of the magazine (“bauMAGAZIN”) and the corresponding issue. Please transfer advertisement files as PDF using the recommended standard PDF/X-4. All fonts being used should be embedded and if necessary converted into paths. We assume that the delivered files have been checked in advance by Preflight. Print will be done in CMYK (after ISO 12647, part 2). If special colours are used within the advertisement files, extra costs might occur (according to agreement). PDF-files which differ from the standard X4 or/and not-agreed special colours could be converted before printing. Used printing profile: ISO Coated v2 300 (ECI). Alternatively can be delivered on inquiry as well so-called “open” files for the programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Pho-toshop; extra costs might occur. Pictures and logos should be saved with EPS (Vektor), TIFF or PDF format. The picture resolution should be at least 300 dpi. All fonts being used within EPS and PDF should be embedded as well and if necessary converted into paths. Due to reasons regarding copyright and licensing law it is not possible to transfer the original documentation.

2. Colour display / supporting documents / proofs Of each page which has to be exposed we need a colour press proof or a black & white press proof per colour (indicating each colour – EURO-Skala, Pantone, HKS). Colour press proofs made by a colour copier are not binding for the print. Digital proofs are binding for contract proof advertisements according to media standard print (Ugra/FOGRA-Medienkeil).

3. Warranties We can expose and print only the transferred files respectively the converted files in case of differences to the standard. For discrepancies within texts, pictures and especially colours the publisher is not assuming any liability.

Leaflet for electronically sent print documents


1. „Advertisement order“ in the sense of the following General Terms and Conditions is the contract for the publishing of one or more advertisements of an advertiser or other interested parties for circulation purposes.

2. In case of doubts advertisements have to be retrieved for publishing within one year after conclusion of the contract. In case the right to retrieve single advertisements is given within the scope of the conclusion the order has to be settled within one year since the appearance of the first advertisement if the first advertisement is retrieved and published within the period mentioned in sentence 1.

3. During conclusions the client has the right to retrieve further advertisements also beyond the amount of advertisements mentioned in the contract within the period agreed upon resp. the period mentioned in item 2.

4. In case an order is not fulfilled due to circumstances which are beyond the control of the publisher the client has to refund the publisher the difference between the discount granted and the discount corresponding to the acutal buy-off irrespective of further possible statutory duties.

5. For the calculation of the buy-off amount text-millimeter-lines are transferred in advertise-ments-millimeters corresponding to the price.

6. Orders for advertisements and external inserts which shall be published declaredly exclu-sively in certain numbers, certain issues or on certain places of the print have to be at the publisher that well timed that it will be possible to inform the client still before closing date in case the order cannot be settled that way. Rubricated advertisements will be printed in the respective rubric without any explicit agreement being necessary.

7. Advertisements which cannot be recognized as advertisements due to the editorial design are marked definitely as such by the publisher with the word „advertisement“.

8. The publisher reserves the right not to accept advertisement orders – also single retrieves within the scope of a conclusion – and insert orders because of their content, origin or the technical form according to consistent, objectively justified principles of the publisher in case their content infringes upon laws or official provisions or their publishing is unreasonable for the publisher. This is also valid for orders which are placed at branches, receiving offices or representatives. Insert orders are not binding for the publisher before the presentation of a sample for the insert and its approval. Inserts which give the reader the impression due to the format or design to be a component of the newspaper or the magazine or which contain external advertisements will not be accepted. The client will be immediately informed about the denial.

9. For the on time supply of the advertisement text and faultless print documents or the insert the client is responsible. For obviously improper or damaged print documents the publisher

demands immediate replacements. The publisher guarantees the usual print qualitiy for the reserved title within the scope of the possibilities given by the print documents.

10. The client has the right for abatement of the payment or a clean replacement advertisement in case of totally or partially illegible, incorrect or with an uncompleted print of the advertise-ment, however, only to the extend in which the reason of the advertisement was affected. In case the publisher lets exceed an adequate term which was allotted for him in this case or the replacement advertisement again is not correct the client has the right for abatement of the payment or for cancellation of the order. Claims for damages in positive violation of demands, defaults with the conclusion of the contract and in tort are excluded – also in case of order placed by telephone. Claims for damages in impossibility of performance and default are limited to the refund of the predictable damage and to the payment which has to be made for the corresponding advertisement or insert. This is not valid for the intent and the gross negligence of the publisher, his legal agent and his assistant. A liability of the publisher for damages due to the missing of warranted characteristics remains inviolate. In business dealings the publisher additionally is also not liable for the gross negligence of his assistant, in all other cases the liability against traders for gross negligence is limited according to the extend to the predictable damage up to the height of the corresponding advertisement fee. Complaints have to be made within four weeks after receipt of invoice and slip – besides with not obvious defects.

11. Proofs are only made on explicit inquiry. The client is responsible for the correctness of the returned proofs. The publisher considers all failures which he is informed about within the period given with the supply of the proof.

12. In case no special prescriptions concerning the size are given the usual actual print height referring to the kind of the advertisement is basis for the calculation.

13. In case the client does not pay in advance the invoice is sent immediately, however, if pos-sible fourteen days after publishing of the advertisement. The invoice has to be paid within the term which can be seen in the price list and which is running as from the receipt of the invoice besides no other payment terms or payment in advance are agreed upon in single cases. Possible discounts for early payments are granted according to the price list.

14. In case of late payment or deferral interest as well as the collection costs are charged. In case of late payment the publisher is able to postpone the further execution of the running order until payment is done and he is able to insist on advance payment for the residual advertisements. In case of existing founded doubts in the payment ability of the client the publisher has the right also during the term of an advertisement conclusion to make the appearance of further advertisements dependet on the advance payment of the amountand on the payment of the open invoice amounts regardless the originally agreed payment term.

General terms


15. The publisher supplies with the invoice on inquiry an advertisement voucher. Referring to the kind and extend of the advertisement order the advertisement cutouts, voucher pages or complete voucher numbers are supplied. In case a voucher is not available any longer it is replaced by a legally binding certificate of the publisher for the publishing and circulation of the advertisement.

16. The costs for the making of the print documents as well as for considerable changes inquired or caused by the client have to be borne by the client.

17. A claim for a reduction of the price with a conclusion for more advertisements can be de-rived from a reduction of the issue if in the total average of the insertion year beginning with the first advertisement the average issue mentioned in the price list or in another way or – if an issue is not mentioned at all – the average sold isssue (with specialist magazines if needed the average actually circulated issue) of the calendar year passed is fallen below. A reduction of the issue is only a fault which gives the right for a price reduction if it is 20 % with an issue of up to 50 000 copies. Additionally price reductions are excluded with conclusions in case the publisher has informed the client of the reduc-tion of the issue so early that the client has been able to cancel the contract before the appearance of the advertisement.

18. With cipher advertisements the publisher uses the accuracy of a respectable merchan-diser for the keeping and on time tranfer of the offers. Registered mails and express letters related to cipher advertisements will be transported only on the ordinary postal way. The in-boxes for cipher advertisements are stored for four weeks. Letters which are not picked up within this period will be destroyed. Valuable documents will be returned by the publisher without being obliged to. The publisher reserves the right to open the incoming offers for checking reasons in the interest and for the protection of the client for the elimination of the misuse of the cipher service. For the transfer of business adver-tisements and agency offers the publisher is not obliged to. The publisher can be given the right with individual contracts the open the incoming offers instead of and with the declared interest fo the client. Letter exceeding the allowed format DIN A 4 (weight 500 g) as well as goods, books and catalogue consignments and parcels are not accepted. The acceptance and the transfer, however, can be agreed upon as an exception in case the client takes over the arising fees/costs.

19. Place of fulfilment is the domicile of the publisher. With business dealings with traders, statutory legal persons or with special assets under public law the jurisdiction is the domicile of the publisher in case of claims. As fas as claims of the publisher are not asserted within a dunning procedure the jurisdiction with non-traders defines itself ac-cording to their domicile. In case the domicile or the usual habitation of the client, also

with non-traders, at the moment of the lodgment of the claim is unknown or the client has changed his domicile or usual habitation out of the scope of the law the domicile of the publisher is agreed upon as the jurisdiction.

Additional terms and conditions of the publisher:1. Cancellations of advertisement, bound insert and inser orders have to be until the closing

date. The publisher is able to charge the client with the set and productions costs having occurred.

2. The publisher can not be held liable for the loss of single inserts by sending it through the post.

3. In case faults in the print documents cannot be recognized immediately but show not before the print the client does not have any claims in case of insufficient print.

4. With 4c-advertisements a binding colour proof has to be supplied.5. Text part advertisements are advertisements which border on the text with at least one page.6. Placing confirmations – besides with fixed confirmed preferential places – are only valid

under reserve and could be changed due to technical reasons. In such cases the publis-her cannot be held liable.

7. All current and future receivables of the agency against their client concerning the in-sertion and the possible additional costs are transferred to the publisher. The agency has the right to collect the receivables transferred as long as it follows the conventionary payment duty against the publisher. The publisher basically has the right to disclose the act of transfer and to collect the receivables themselves.

8. Advertising agencies and advertising intermediaries are not allowed to pass on the inter-mediary fees granted by the publisher to their client in total or partially.

9. The publisher stores the data being relevant in the commerce with their business part-ners because of the processing in the automated procedures.

10. In case of changes of the advertisement prices the new conditions are valid immediately also with running orders besides another agreement has explicitly been made.

11. The client alone is responsible for the content and the legal legitimacy of the text and picture documents having been made available for the insertion. It is the duty of the client to indemnify the contract from claims of third parties which accrues them from the execution of the order against the publisher also if it shoud be cancelled. The publisher is not obliged to check orders and advertisements whether rights of third parties are affected besides the advertisement infringes obviously upon competition legal rules in a gross way. Should cancelled advertisements occur also the client does not have any claims against the publisher out of it.

Short characteristic

bauMAGAZIN-ONLINE is the new digital platform of the bauMAGAZIN – since years one of the high-circulation and well-respected trade magazine for the construction industry in Germany, as well present in Austria, Switzerland, Benelux and Nortern Italy.

Innovative and highly professional – our demand for the new Online-portal bauMAGAZIN-ONLINE. Thus we fulfill proposals and requests of the readers and clients of the bauMAGAZIN to receive widespread up-to-date information. In addition to the monthly print-edition bauMAGA-ZIN-ONLINE offers supplemental as well as different forms of communication. Like this bauMAGAZIN-ONLINE strengthens and multiplies the online-advertising with the already existing campaigns of the different companies.

The main topics of bauMAGAZIN-ONLINE regarding content are introduction and operating reports of new and innovative construction machines, construction equipment and construction vehicles, detailed reporting about all important fairs and the

headings „focus on“ and „news“.

baumagazin-online.de

baumagazin-online.at

baumagazin-online.ch

web-adress

SBM Online GmbH

Hermann-von-Barth-Str. 2

87435 Kempten

Publisher

Online-advertising on www.baumagazin-online.de



Distribution / Data and facts

Competence

Detailed reporting, being up-to-date and rapidity in presenting information – main characteristics of bauMAGAZIN-ONLINE:

• Up-to-date news about construction machines, construction equipment and construction vehicles

• Operating reports and coverages about operators

• Extensive listing of producers

• Picture galleries, reports, interviews from fairs and events

• Newsletter (more than 20.000 subscribers) – edition monthly

• Facebook – direct contact with users and fans

Dateiformate Banner: jpg, gif, png

Target groups

• Civil engineering and road building

• Demolition and recycling

• Construction machinery industry

• Gardening and landscaping

• Building construction, work on scaffolding

• Special civil engineering, bridge construction, tunnel construction, hydraulic engineering, sewer construction

• Ready-mix concrete, concrete block manufacturer and pre-cast segment manufacturer

Delivery date

Please send your files the latest five days before the start of the campaign.

Delivery address

Mauro Di Renzo [email protected]

Our range

Portal Visits: 7.886

Newsletter: 23.852

Social Media (Facebook): 7.849

Gesamt: 39.5871.10.2018

Monthly average value January-July 2018, source: Google-analytics

Access

7.886 Visits

15.486 Page Impressions

All prices in € (Euro) plus valid VAT.

Advertising on www.baumagazin-online.de

Content Ad• Size: 300 x 200 px• Positioning: Ad in mobile

Version• Price/year: je 990,– €

Advertorial • Positioning: Top-News (for customers without partner-package)• Price/week: je 700,– €

Skyscraper• Size: 160 x 600 px• Positioning: right sidebar• Price/month: 990,– €

Half-Skyscraper• Size: 160 x 300 px• Positioning: right sidebar• Price/month: 650,– €

Video-Box • Positioning: corporate video, produkt video (within up-to-date messages)• Price/month: 990,– €

Superbanner• Size: 964x200 px• Positioning: above topics, underneath

up-to-date messages• Price/month: 1.300,– €

Rectangle within up-to-date messages, focus, names/news, fairs/seminars/dates• Size: 288 x 350 px• Price/month: je 690,– €

Homepage

Mobile Version


21Media-Informationen 2019

Skyscraper• Size: 160 x 600 px• Positioning: right sidebar,

after click of messages/news

• Price/month: 790,– €

Skyscraper• Size: 160 x 600 px• Positioning: right sidebar, roating

on one of sevene topics• Price/month: 590,– €

Half-Skyscraper• Size: 160 x 300 px• Positioning: right sidebar,

after click of messages/news

• Price/month: 490,– €Half-Skyscraper• Size: 160 x 300 px• Positioning: right sidebar, roating

on one of sevene topics• Price/month: 390,– €

Wide-Content Ad• Size: 600 x 200 px• Positioning: after click of each messages/news within the text,

rotates with four companies• Price/month: 1.290,– €

Advertising on www.baumagazin-online.de

All prices in € (Euro) plus valid VAT.

Newsline Topics

Homepage Size in pixel Positioning Price/month Monthly online

booking optionBooking apiece

Superbanner 964 x 200 above topics, underneath up-to-date messages 1.300,– € 3 piece 1 xSkyscraper 160 x 600 right sidebar 990,– € 5 piece 1 xHalf-Skyscraper 160 x 300 right sidebar 650,– € 6 piece 1 x

Video-Box within up-to-date messages corporate video, produkt video (within up-to-date messages) 990,– € 1 piece 1 x

Rectangle in up-to-date messages 288 x 350 690,– € 2 piece 2 xRectangle in »focus« 288 x 350 690,– € 1 piece 2xRectangle in names/news 288 x 350 690,– € 1 piece 2 xRectangle in fairs/seminars/dates 288 x 350 690,– € 1 piece 2 xAdvertorial = paid editorial article Top-News (for customers without partner-package) 700,– € 7 x / 7 daysContent Ad 300 x 200 Ad in mobile Version 990,– € / Jahr 3 piece 3 x

Newsline Size in pixel Positioning Price/month Monthly online


Wide Content Ad 600 x 200after click of each messages/news within the text, rotates with four companies

1.290,– € 1 piece 5 x

Skyscraper 160 x 600 right sidebar, after click of messages/news 790,– € 3 piece 1 xHalf-Skyscraper 160 x 300 right sidebar, after click of messages/news 490,– € 4 piece 1 x

Topics Size in pixel Positioning Price/month Monthly online


Skyscraper 160 x 600 right sidebar, roating on one of the topics 590,– € 2 x 1 xHalf-Skyscraper 160 x 300 right sidebar, roating on one of the topics 390,– € 2 x 1 x

The general terms of the portal bauMAGAZIN-ONLINE you can find at www.baumagazin-online.de/agb.



Dan WindhorstEditor

✆ +49 (0) 831 / 522 04-19✉ [email protected]

Markus HieberCustomer consultant

✆ +49 (0) 831 / 522 04-34✉ [email protected]

Tobias NickertCustomer consultant

✆ +49 (0) 831 / 522 04-17✉ [email protected]

Dominik NeubigCustomer consultant

✆ +49 (0) 831 / 522 04-44✉ [email protected]

Contact

Norman ZenzingerAdvertising Director

✆ +49 (0) 831 / 522 04-33✉ [email protected]

Markus HollManaging Director

✆ +49 (0) 831 / 522 04-40✉ [email protected]

Michael WulfChief editor

✆ +49 (0) 831 / 522 04-0✉ [email protected]

Joachim PlathManaging Director

✆ +49 (0) 831 / 522 04-41✉ [email protected]

Thomas SchürgerEditor

✆ +49 (0) 831 / 522 04-0✉ [email protected]

Tobias HaslachPublishing Director

✆ +49 (0) 831 / 522 04-39✉ [email protected]

Susanne TraubBookkeeping / Sales Assistant✆ +49 (0) 831 / 522 04-30 ✉ [email protected]

Bookkeeping / Sales Assistance

Claudia MaguireSales Assistant✆ +49 (0) 831 / 522 04-29 ✉ [email protected]

The specialist magazine for construction site equipment

SBM Verlag GmbHHermann-von-Barth-Straße 2, 87435 Kempten

Tel. +49 (0) 831 / 522 04-0Fax +49 (0) 831 /522 04-50

E-Mail [email protected] www.sbm-verlag.de

BM Mediadaten Titel 2019 englisch - bauMagazin-online · construction logistics/mechanical...

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