July 2011

BM English Speaking Institute Pvt.

Ltd.

2

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Industry Analysis

�Competitive Landscape

�Competitive Benchmarking

�Recent News

�Appendix

Contents

BM English Speaking Institute Pvt.

Ltd.

3

Executive Summary

Company

Description

• BM English Speaking Institute Pvt. Ltd. is an English communication skills training institute

• It offers services and courses for Courses A, B, C D, E etc

• The company operates X centres in City 1 and has tie-ups with leading business houses

Business Model• The company forms ventures with potential business partners in order to set up new centres across India

based on requirements to be fulfilled by the partner

SWOT Analysis

• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern

• BM English Speaking Institute can reap significant benefits owing to opportunity 1 while threat 1 can

hamper the strategic initiatives and growth prospects of the organization

Financial Profile

• The company generated net profit of INR Y in the fiscal year (FY) 20--, registering a growth of a % over the

previous year

• The financial profile of the company includes the balance sheet and the key ratios depicting the key

financial figures for FY 20-- and 20-- giving an insight into the company's financial performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, I and J

• Formal education system includes segments such as K and L, whereas the informal education system

includes M, N and O

• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent

CAGR to reach INR Z bn by 20--

• The market is divided into segments like A,B,C,D,E etc

Competitive

Landscape

• Key competitors for the company can be enlisted as: Competitor 1

• Competition in the vocational training industry is increasing steadily with many private chains opening their

institutions in different regions of the country

SAMPLE

4

SAMPLE

FactsheetBasic Information

• BM English Speaking Institute Pvt. Ltd. (BM English) operates as

an English communication skills training institute

• The institute caters to the development of soft skills along with

courses which help people to enhance their Skill 1, Skill 2, Skill 3,

Skill 4, Skill 5 etc

• The company has so far trained over X professionals in English

communication

• Its predominant specialization lies in conducting Course 1

• Its offerings range from Course 2 To Course 3

• It also has devised Course 4 for individuals to hone their Skills 6

and Skills 7 through System A

• The institute also has corporate placement tie-ups to place

participants who are looking for jobs after completing courses at

BM English Speaking Institute

• It also offers a provision for online testing on Subject 1, Subject 2

and Subject 3

Brief Description

•--Year of Incorporation

Industry •--

Corporate Address •--

Tel No. •--

Fax No. •--

Website •--

E-mail: •--

Year Founded •--

Ownership •--

Revenue •--

Fiscal Year End •--

Auditor •--

Competitors •--

• 20--

Source:

Brief History

5

Offices & Centres – India

HQ Office

Centres

Source:

Note: The mappings also exhibit major cities with multiple centres

Note: The map includes some of the major centres of the company as mentioned in the website

Branches

Region /State Centres

State ! --

SAMPLE

6

Business Model

BM English Speaking Institute Pvt. Ltd.

Mode 1 Mode 2

Prerequisites & Advantages of Mode 2

Source:

The company works with its business partners in order to train them and help them set up centres across India. The parameters are enlisted

as below:

• Requirement 1

• Requirement 2

• Requirement 3

• Requirement 4

The advantages that the company extends to the partner include:

• Advantage 1

• Advantage 2

The company has A centres at

City 1 wherein it operates and

provides its services to its clients

The company prepares people

who want to set-up, start and

successfully run an English

Training Center anywhere in India

7

SAMPLE

Key PeopleFounder and CEO

Mr. X

Founder and CEO

Age : --

Since: --

Current Position: • Founder and CEO

Professional History: • --

• --

• --

• --

Qualification: • --

• --

Board Memberships • --

Others • --

Mrs. Y

Corporate Trainer & Director - Finance

Age : --

Since: --

Current Position: • Corporate Trainer & Director – Finance

Professional History: • --

• --

• --

• --

• --

• --

Qualification: • --

Board Memberships • --

Others • --

Corporate Trainer & Director - Finance

Source:

8

SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2 :

• Strength 3 :

• Weakness 1:

• Opportunity 1:

• Opportunity 2 :

• Threat 1:

• Threat 2:

• Threat 3:

Strengths Weakness

Opportunities Threats

9

SAMPLE

Ratio Analysis

100%

Share Holding Pattern

Key Ratios

Ownership Structure

Total Paid-up Capital INR --

Total Number of shareholders 2

Source:

Key Ratio Analysis

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

-

-

-

-

-

-

-

-

Y-o-Y change

(20--)

--Debt to Capital Ratio

--Debt to Equity Ratio

Leverage Ratios

--Cash Ratio

--Current Ratio

Liquidity Ratios

--Return on Fixed Assets

--Return on Assets

--Return on Working Capital

--Return on Equity

Particulars 20-- 20--

Profitability Ratios

Note: Y-o-Y change in Profitability and Cost Ratios is represented in basis pointsImproved Decline

Financial Snapshot

0

50,000

100,000

150,000

200,000

INR

20102009

10

SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

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100

150

200

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20--e

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11

Competitive Landscape (3/3)

Source:

Competitive Scenario

Major Market Segments (courses/subjects)

Geographic Presence (India)

Financial Information (INR mn – FY 2010)

Number of Centres

L

M

L

H

-

-

-

BSL Training

M

H

NA

Course E

Course F

Course D

Course C

Course B

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Course A

Spoken English :

MHNALZone D

MMHMZone C

LLNANAZone B

HMNAHZone A

----Net Profit/(loss)

----Total Revenue

-----Study Centres

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