Bluff City Bark Media Kit

memphis, tennessee’s community pet magazine

2014 Media Kit

BluffCityBark.com 901-647-6033 Memphis, TN

Bluff City Bark is very happy to be Memphis, TN’s first pet magazine. We want to educate, celebrate, and support our pet community, shelters and rescues. BCB is a 30-45 page color digital magazine that delivers information to readers about responsible pet ownership, pet health, along with information about what is happening in our Bluff City regarding our shelters, rescues and more.

Our social platform is geared towards smart and engaging

Memphians that want to get connected with their pet community, events, pet education and lifestyle

in our beloved city of Memphis. We have designed every article and

advertisement to be smart phone, desktop, and tablet friendly, while still keeping the look and feel of a

traditional print publication.

Reaching our readers

anytime, anyway

40%Desktop

9%Tablet

51%Mobile

2,500 + Social Media FolloWerS

Readership data collected from Google Analytics, Readership surveys, Facebook Insights, and Issuu data

3,400 + dedicated readerS

We are a local team of creative pet lovers and owners that love to

create visually engaging content that our readers look forward to the next

issue.

our readers view our content multiple times. Many will come back to finish reading an article, but will always finish magazine from front to back.

With our interactive platform, our readers can go directly from reading to clicking on your ad, directing them straight to your website or facebook.

the use of smart devices and interactive media is growing, why not grow with us and reach more of our pet community with your product or service.

Interactive ad designs gives you direct customers

with:

embedded video• touch to call, email, or follow• interactive and downloadable coupons• Web and e-mail sign-up forms• link to your social media and website•


April/ MaySpecial Features• Kitten Season is Here!• First Aid american red cross’s National Pet First aid awareness Month• Bluff City Dog Parks• Local Pet Products• Toxic Plants• April 6-13 Volunteer Week

June/ July Special Features• Heat Stroke Signs• Cool Treats • Reasons to Adopt• Feline Urinary Obstructions• Pet Sitters• Fleas!• June 1-7 National Zoo and aquarium Month• National Mutt Day July 31

August/SeptemberSpecial Features• Your Pet and Kids in School• Your Meds and Pets Unsafe• Pet Emergency What to Do• Hiking at Shelby Farms• Building a Pet Bond• National Take Your Cat to the Vet day august 22• World Rabies Day September 28

October/NovemberSpecial Features• Treat or Treating • Is Your Dog Obese?• Senior Pet Care• Pet Insurances Pro/Con• Best Pet Food Choices• National Walk Your Dog Week October1-7• National Senior Pet Month

DecemberSpecial Features• tree Safety and Your Pets• Perfect Pet Gifts • Why a Pet is Not a Gift• What to Do if you Find a Pet• Pet Safety Xmas• Pet Arthritis • Holiday Leftovers• Visit the Zoo Day Dec 27th

January/ February Special Features

• Lost Pet Tips• Saying Good Bye to a Beloved Pet• Pet DNA Testing• Pet Allergies• Is Your Yard Dog Proof?• Walk Your Pet Month

2014/2015Article Calendar

New Issues are published the first of every other month

Digital Magazine Ad Introductory Rates for 2014


Banner Ad on bluffcitybark.com1 Mo: $100 / 2 Mo: $175 / 6 Mo: $435 / 12 Mo: $ 950Clickable banner ad under “ IN THIS ISSUE” section on index

Online Package 6 Mo: $ 600 / 1 Year: $ 1,200clickable logo in all email blasts1 Sponsored content article on bluffcitybark.com1 Instagram post, 3 Facebook post and 3 twitter postsclickable banner on bluffcitybark.com

Website Rates

Size 6x* 3x* 1x*

Full page 600 700 800 1/2 page 300 375 450 1/3 page 150 225 2751/4 page 175 225 250 1/6 page 100 110 120 Marketplace Ad 45 65 85


*Rates are listed as total cost; ex: 6x= $100 per issue. Rates are subject to change without notice.


Special:Receive a 10% discount off the 6x rate when you pay in full for 6 ads!

Specs for Sending Ads Electronically

Bluff City Bark is digitally published. Ads must be a digital file on flash drive, CD, or email to [email protected] in one these formats; png, ai, indd, psd, GIF, pdf or jpeg. Resolution should be at least 300 ppi; no less than ppi 72 and CMYK. Please convert all type to outlines. if there are issues with the file, we will contact you for further steps. All ads should link to a URL provided by client.

Graphic Design ServicesBluff City Bark wants every business to be able to advertise with us. We will work with your business to create and design an ad if needed.

$50-Ad design

Half Page7.25 x 5”

Fourth Page3.627x 4.877”

Sixth Page2.375 x5”

Third (Vertical)2.375 X 9.75”

third (Square)4.75 x 4.75”

Marketplace ads(1/9 Verical) 2.25 x 2.75”

Full Page with Bleed8.5 x 11” to be trimmed to 8.25x 10.75” (live area is 1/2” on all sides inside the trim size)


Contact: Design specs: [email protected]: [email protected]



Subscriptions

Bluff City Bark is a bimonthly published digital magazine. Each issue is available for free in digital format from our website, www.bluffcitybark.com.

Policies & Billing•Advertising rates are subject to change. BCB will notify all advertisers 30 days prior to rate change, at which time you may either accept new rate and continue advertising with BCB or cancel your agree-ment with us. •BCB is not liable for any errors in ad after proof if approved and sent to us. •Allinvoicesaredue30daysfromdateofinvoice.•Accountsnotpaidwithin30daysaresubjecttoalatepaymentfinancechargecomputedat1.5%permonth(18%apr).Paymentinadvancemayberequestedforany new account.

Space Deadline & Cancellations

Bluff City Bark is published bimonthly (6 times a year). 2014 being our first year, we will have only 5 issues published with December 2014 having one big issue. Each issue will be published and out to the public the 1st of every other month. Reservations and artwork must be received no later than the due date below by 1pm.

Reservation DeadlinesApril/May ASAPJune/July April25th,2014Aug/Sept July1th,2014Oct/Nov August15th,2014Dec October1th,2014Jan/Feb2015 Nov7th,2014

Material & Artwork DeadlinesApril/May ASAPJune/July May2nd,2014Aug/Sept July11th,2014Oct/Nov Sept5th,2014Dec October24th,2014Jan/Feb2015 Nov21th,2014


AUDIENCEPassIonate

and DeDICateD

Your marketing at its best. Gain new clients with ad space in Memphis’s first pet magazine. Your interactive advertisement

will part of a browsing experience that showcases Memphis area rescues, shelters, articles of Memphians and their pets, along with

engaging information on pet health and lifestyle.



Advertising Contract

info:Date: Sales Executive:

Business Name:

Address: City, State, Zip:

Phone: Fax:

Email:

Authorized Contact:

insertion order:Frequency 1x 3x 6x

Size of Ad: Full Page 1/2 1/3 1/4 1/6 1/9 (Marketplace)

Total Cost of Ad: $

Production: Check oneO $ 75 Ad production needed; artwork provided O Artwork Ready

Special Artwork Instructions:

I do hereby certify that I am authorized and acting agent of the firm above and that I am authorized to make and execute a contract for advertising on its behalf. the advertiser and its agency hereby acknowledges that all of the terms and conditions of this contract, including those located on the rate card were read prior to the execution of this contract.

Date: Signature:

Contact Info:Katey [email protected]

Bluff City Bark Media Kit

Documents

Transcript of Bluff City Bark Media Kit