Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

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Transcript of Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

Page 1: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

S E A R C H T I P S ( H T T P : / / B E T A K I T . C O M / T I P S / )

I N N O V A T I O N ( H T T P : / / B E T A K I T . C O M / I N N O V A T I O N / )

R E S O U R C E S ( H T T P : / / B E T A K I T . C O M / R E S O U R C E S / )

A B O U T ( H T T P : / / B E T A K I T . C O M / A B O U T - U S / )

C O N T A C T U S ( H T T P : / / B E T A K I T . C O M / C O N T A C T - U S / )

T H E D I S R U P T O R S ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / T H E - D I S R U P T O R S / )

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T E C H N O L O G Y ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / T E C H N O L O G Y / ) /

A P R I L 2 , 2 0 1 5

&

C A N A D I A N S T A R T U PN E W S ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / C A N A D I A N -

S T A R T U P - N E W S / )

T E C HI N N O V A T I O N ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / E M E R G I N G -

T E C H N O L O G Y / )

Page 2: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

BLUEPRINT WANTS TOCHANGE VANCOUVER’S

MUSIC FESTIVALEXPERIENCE WITH

GENERATE

Page 3: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

The music festival season is upon us in B.C. With line-ups being announced and summer weekends

being filled up, it’s hard to know which festivals to choose. And when it comes to where hard earned

paycheques get spent, most festival goers these days expect more than just the usual light display.

While festivals like Squamish Valley Music Festival, Pemberton Music Fest, and Shambhala have continued to

draw thousands of attendees across the Pacific Northwest each year, B.C.’s event producers are under

pressure to gain a leg-up in the competitive market. Especially when tickets range from $200 to $1700 and

the main demographic of attendees are tech-savvy millennials(http://www.eventbrite.com/academy/music-festivals-

trends-2014/), according to Eventbrite. With competition and inspiration like Coachella and Art Basel among

others, B.C.’s event producers are looking for new ways to integrate tech and art into the music festival

experience.

Elevating the gameOne example is a recent collaboration between Blueprint(http://thisisblueprint.com/) (known for record-setting

content and engagement at its music festivals) and Vancouver-based music label and multimedia hub

Hybridity(http://www.hybriditymusic.com/). In a recent interview with Matt Owchar, the Digital Marketing

Manager at Blueprint, he mentioned that they plan to establish Vancouver as a world class festival destination

with their upcoming SEASONS(http://seasonsfestival.com/) as the pinnacle festival. To do this Blueprint had to

figure out innovative ways to diversify their content and festival experience. Wanting to merge art,

technology and music into something never experienced before, Blueprint and Hybridity came together to

create interactive multimedia activations through Hybridity’s Generate app(http://www.generateapp.com/).

Page 4: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

culture(http://betakit.com/tag/culture/) vancouver(http://betakit.com/tag/vancouver/)

S H A R E O N : F A C E B O O K ( H T T P : / / W W W . F A C E B O O K . C O M / S H A R E R . P H P ?

U = H T T P : / / B E T A K I T . C O M / B L U E P R I N T -

W A N T S - T O -

C H A N G E -

V A N C O U V E R S -

M U S I C -

F E S T I V A L -

E X P E R I E N C E -

W I T H -

T W I T T E R ( H T T P S : / / T W I T T E R . C O M / I N T E N T / T W E E T ?

O R I G I N A L _ R E F E R E R = H T T P : / / B E T A K I T . C O M / B L U E P R I N T -

W A N T S - T O -

C H A N G E -

V A N C O U V E R S -

M U S I C -

F E S T I V A L -

E X P E R I E N C E -

W I T H -

P I N T E R E S T ( H T T P : / / Y O U R U R L H E R E . C O M / / P I N T E R E S T . C O M / P I N / C R E A T E / B U T T O N / ?

U R L = H T T P : / / B E T A K I T . C O M / B L U E P R I N T -

W A N T S - T O -

C H A N G E -

V A N C O U V E R S -

M U S I C -

F E S T I V A L -

E X P E R I E N C E -

W I T H -

G O O G L E +

( H T T P S : / / P L U S O N E . G O O G L E . C O M / _ / + 1 / C O N F I R M ?

H L = E N -

U S & U R L = H T T P : / / B E T A K I T . C O M / B L U E P R I N T -

W A N T S - T O -

C H A N G E -

V A N C O U V E R S -

M U S I C -

F E S T I V A L -

L I N K E D I N ( H T T P : / / W W W . L I N K E D I N . C O M / S H A R E A R T I C L E ?

M I N I = T R U E & U R L = H T T P : / / B E T A K I T . C O M / B L U E P R I N T -

W A N T S - T O -

C H A N G E -

V A N C O U V E R S -

M U S I C -

F E S T I V A L -

E X P E R I E N C E -

W I T H -

The app will be used in the upcoming SEASONS Music Festival, where attendees can participate in live

audiovisual experiences and curate their own unique visuals using the Generate app on their mobile devices.

Additional audio-reactive imagery and videos are projected on a live Generate content wall, allowing

attendees to document their SEASONS experiences in unique ways and share them with fellow festival goers.

Users will also be able to view their Generate content aggregated on a special SEASONS website feeds for

later viewing and sharing.

Page 5: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

G E N E R A T E / & T = B L U E P R I N T

W A N T S T O

C H A N G E

V A N C O U V E R ’ S

M U S I C

F E S T I V A L

E X P E R I E N C E

W I T H

G E N E R A T E )

G E N E R A T E / & T E X T = B L U E P R I N T

W A N T S T O

C H A N G E

V A N C O U V E R ’ S

M U S I C

F E S T I V A L

E X P E R I E N C E

W I T H

G E N E R A T E & T W _ P = T W E E T B U T T O N & U R L = H T T P : / / B E T A K I T . C O M / B L U E P R I N T -

W A N T S - T O -

C H A N G E -

V A N C O U V E R S -

M U S I C -

F E S T I V A L -

E X P E R I E N C E -

W I T H -

G E N E R A T E / & V I A = B E T A K I T )

G E N E R A T E / & M E D I A = H T T P : / / B E T A K I T . C O M / W P -

C O N T E N T / U P L O A D S / 2 0 1 5 / 0 4 / P H O T O -

1 - 1 -

1 0 2 4 X 7 6 8 . J P G & D E S C R I P T I O N = B L U E P R I N T

W A N T S T O

C H A N G E

V A N C O U V E R ’ S

M U S I C

F E S T I V A L

E X P E R I E N C E

W I T H

G E N E R A T E )

E X P E R I E N C E -

W I T H -

G E N E R A T E / )

G E N E R A T E / )

Donné Torr (http://betakit.com/author/donne-torr/)Donné Torr is a specialized content marketer, musician, and DJ producer. Born in

South Africa but raised on the west coast of Canada, she is ruled by her family’s motto

“Torr Altiora Spero” which translates to “I hope higher things.” She thrives on the

creative genius of her peers and is happiest when watching her two favorite Dames -

Judi and Maggie.

W e b s i t e ( h t t p : / / d o n n e t o r r . c o m / )

T w i t t e r ( h t t p s : / / t w i t t e r . c o m / d o n n e r s s )

|

|

|

|

P R E V I O U S A R T I C L EMAKING US HUMAN AGAIN: AN

INTERVIEW WITH LUMO

BODYTECH’S CO-FOUNDER

ANDREW

CHANG(HTTP://BETAKIT.COM/MAKING-

US-HUMAN-AGAIN-AN-INTERVIEW-WITH-

LUMO-BODYTECHS-CO-FOUNDER-

ANDREW-CHANG/)

N E X T A R T I C L EVARAGESALE RAISES $34 MILLION

SERIES B FROM SEQUOIA CAPITAL

AND

LIGHTSPEED(HTTP://BETAKIT.COM/VARAGESALE-

RAISES-34-MILLION-SERIES-B-FROM-

SEQUOIA-CAPITAL-AND-LIGHTSPEED/)

Page 6: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

(https://adclick.g.doubleclick.net/pcs/click?

xai=AKAOjsuQXVuhD7xlcd_sclparPdQNEg2iuPfK791HsvYBijM5y-

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Page 7: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

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xai=AKAOjsuQXVuhD7xlcd_sclparPdQNEg2iuPfK791HsvYBijM5y-

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tablets-modems/plus-devices/samsung-galaxy-note-4/)

R E C E N T C O M M E N T S

Rick on Due South: opportunities are not bounded by

geography(http://betakit.com/due-south-opportunities-are-not-bounded-by-

geography/#comment-1497)1

Saadia Muzaffar ♨ on TechGirls Canada wants to open source

workplace diversity with help from TWG(http://betakit.com/techgirls-

Page 8: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

L A T E S T P O S T S

canada-wants-to-open-source-workplace-diversity-with-help-from-twg/#comment-

1496)2Adrienne Marshall on TechGirls Canada wants to open source

workplace diversity with help from TWG(http://betakit.com/techgirls-

canada-wants-to-open-source-workplace-diversity-with-help-from-twg/#comment-

1495)

3

(#)(#)

(http://betakit.com/the-next-cancer-fighting-wonder-

drug-is-an-ibm-computer/)

T H E N E X T C A N C E R -F I G H T I N G W O N D E R D R U G

I S A N I B MC O M P U T E R ( H T T P : / / B E T A K I T . C O M / T H E -

N E X T - C A N C E R - F I G H T I N G -W O N D E R - D R U G - I S - A N - I B M -

C O M P U T E R / )

(http://betakit.com/shopify-ipo-priced-at-17-per-share-

company-raises-131-million/)

S H O P I F Y I P O P R I C E D A T$ 1 7 P E R S H A R E , C O M P A N Y

R A I S E S $ 1 3 1M I L L I O N ( H T T P : / / B E T A K I T . C O M / S H O P I F Y -

I P O - P R I C E D - A T - 1 7 - P E R - S H A R E -C O M P A N Y - R A I S E S - 1 3 1 -

M I L L I O N / )

(#)(#)

Page 10: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

B E T A K I T

U P C O M I N GE V E N T S

2 0 1 5 T E C HL E A D E R S H I PC O N F E R E N C E I SH A P P E N I N G O N

(http://www.betakit.com/feed/)(https://twitter.com/BetaKit)(https://www.facebook.com/BetaKit)

(https://plus.google.com/102294495196404791144/posts)(https://www.linkedin.com/company/betakit)(http://www.youtube.com/user/Betakit)

Page 11: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

M A Y2 8 T H ( H T T P : / / B E T A K I T . C O M / E V E N T / 2 0 1 5 -T E C H - L E A D E R S H I P -C O N F E R E N C E - I S -H A P P E N I N G - O N -M A Y - 2 8 T H / )May 28

I D E A C I T Y T OL I G H T U PT O R O N T OS T A R T I N G J U N E1 7 T H ( H T T P : / / B E T A K I T . C O M / E V E N T / I D E A C I T Y -T O - L I G H T - U P -T O R O N T O -S T A R T I N G - J U N E -1 7 T H / )June 17 @ 8:00 am - June 19 @

5:00 pm

View All

Events(http://betakit.com/calendar/)

R E C E N T P O S T S

The next cancer-fighting

wonder drug is an IBM

computer(http://betakit.com/the-

next-cancer-fighting-wonder-

drug-is-an-ibm-computer/)

1

RtTech Software wins the

2015 BDC Innovation

Award(http://betakit.com/rttech-

software-wins-the-2015-bdc-

innovation-award/)

2

GreenSoil Investments

launches new Building

Page 12: Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit

M O S TC O M M E N T E D

C O P Y R I G H T 2 0 1 2 - 2 0 1 5 B E T A K I T B A C K T O T O P ( # )

Innovation Fund with

$25M initial

close(http://betakit.com/greensoil-

investments-launches-new-

25m-building-innovation-

fund/)

3

B E T A K I T W A N T S T OS E N D Y O U T O T . . .( H T T P : / / B E T A K I T . C O M / B E T A K I T -

W A N T S - T O - S E N D - Y O U - T O - T H I S -

S U M M E R S - G R O W -

C O N F E R E N C E / )

D U E S O U T H :O P P O R T U N I T I E S A R E N . . .( H T T P : / / B E T A K I T . C O M / D U E -

S O U T H - O P P O R T U N I T I E S - A R E -

N O T - B O U N D E D - B Y -

G E O G R A P H Y / )

W A N T T O G O T OI N B O U N D C O N 2 0 1 4 . . .( H T T P : / / B E T A K I T . C O M / W A N T -

T O - G O - T O - I N B O U N D C O N - 2 0 1 4 -

I N - T O R O N T O - B E T A K I T - I S -

G I V I N G - A W A Y - T W O - T I C K E T S / )

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