Blueprint Hardware is a company that reflects the precision and professionalism that a blueprint communicates. The careful planning and thought that one would expect during the construction of a commissioned building mirrors the integrity and environment Blueprint Hardware aims to provide for its customers. For this reason, all aspects of its branding must emphasize these values to properly communicate its message. In this manual, you will find all of the proper uses and applications that will aid you in presenting the brand in its intended voice.

For more information, or questions pertaining to this manual, we encourage you to contact Blueprint Hardware’s Communications Department via the following methods:

8234 Maple Street Suite 1560 Atlanta, Georgia 38191 Telephone: 483.531.8894 Fax: 483.171.5738

Email: blueprinthardwarebranding@blueprinthardware.comWebsite: blueprinthardware.com/graphicsstandards

+ | INTRODUCTION

+1 2 3456

INTRODUCTIONLOGO & COLORSTYPE & USAGE SIGNAGELABELS UNIFORM SYSTEM COLLATERAL

A = the height of the bar on the T in “BLUEPRINT”B = the width of the H in “HARDWARE” C = 1/2

of an “A” space, also the width of the horizontal bar

2.5 A

2.5 A

BBB

C2 A

2 A

1 | LOGO & COLORS

LOGOThe logo is established upon exact proportions set by the letterforms. This most prominently applies when defining the amount of spacing to use between each element. On the left is a visual breakdown of how this is determined. The vertical spacing is rooted in the height of the bar of the “T” in “BLUEPRINT” and each space is either an equivalent of this bar, half, or twice it’s height. The left and right margins are defined as an equivalent to the width of the “H” in “HARDWARE”. These proportions and letterforms should not be changed or altered in any way.

1 | LOGO & COLORS

LOGO DO’SThe images on the left are examples of how the logo should be displayed on all printed and non-printed material. The colors should remain as either Blueprint Blue (defined in the colors section) and white, or black and white. The logo must be displayed larger than one inch on the longest side at all times.

1 | LOGO & COLORS

LOGO DON’TSThe images on the left are examples of how the logo should NOT be represented. In order to keep the integrity of the logo, do not display it in any of the following manners:

+ Do NOT change the color of the logo to anything other than Blueprint Blue.

+ Do NOT skew the logo in any direction.

+ Do NOT disproportionally scale the logo.

+ Do NOT abbreviate the logo, or cut out any parts.

+ Do NOT reverse the colors of the logo.

+ Do NOT drop out the logo to place in front of an image or color.

+ Do NOT change the shape or outline of the logo.

+ Do NOT reduce the logo to smaller than an inch on the longest side.

C = 100M = 98Y = 8K = 8 PANTONE 297UHEX = 0005D8 HEX = FFFFFF

C = 0M = 0Y = 0K = 0 WHITE

R = 43G = 47B = 129

R = 255G = 255B = 255

Blueprint Blue White

1 | LOGO & COLORS

COLORSThe swatches on the left are examples of the official colors of Blueprint Hardware. This includes Blueprint Blue primarily and White secondarily. The exact color formulations for any format needed are included below the swatches.

Verdana Bold + Primary + BLUEPRINT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(&!?)

Museo Slab + Secondary + HARDWARE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(&!?)

Museo Sans 300 + Support & Text

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(&!?)

2 | TYPE & USAGE

TYPEThe voice of Blueprint Hardware is heard through the visual characteristics of the brand’s typefaces. The main typeface, Verdana Bold should be used on any and all instances of the word “BLUEPRINT”. The secondary typeface, Museo Slab should be used for “HARDWARE”, headings, or titles. Any supporting text should be Museo Sans, with a weight of 300.

HEADING PLACEHOLDERThis is an example of where paragraph text should be placed and how it should be formatted. The following is placeholder Lorem Ipsum text. Lorem Ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt it labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation illamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in coluptate velit esse cillum dolore eu fuguat nulla pariatur. Excepteur sint occeacat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

USAGEUsage and orientation of the various type elements are also important. When possible the logo should be placed predominantly within the right-hand side of the object it is being placed on. “BLUEPRINT” should be the only type that ever appears in Verdana Bold. All headings should be set in Museo Slab, and any support text should be Museo Sans with a weight of 300. All text should align to the left, and never be justified.

2 | TYPE & USAGE

FLOORINGPISO

PAINTPINTAR

OVERHEAD SIGNAGETo serve our customers in navigating around the store, there is signage in place to depict what category of items are in that area. These signs hang from the ceiling, slightly higher than the aisle markers but are within view when standing in the main aisles. The signs measure 2.5 feet in height and 8 feet in width. The name of the section should be the largest element, set in Museo Slab, and align with the right side of the banner. Underneath, in Museo Sans weight 300, the name of the section should appear in Spanish.

3 | SIGNAGE

OUTDOOR SIGNAGEOutside the store, to alert cars driving by the store of the stores presence, are large, lighted store signs. These signs sit 30 feet above the ground, and are 25 feet in length.

3 | SIGNAGE

EMPLOYEES ONLY

RESTROOMS ›

CUSTOMER SERVICE

FACILITY SIGNAGETo direct customers around the store, there are locations where facility signage should be utilized. They should be set in Museo Slab and no larger than 1 foot in length.

3 | SIGNAGE

REGISTER MARKERSThese are used to indicate where the registers are located and direct the customers attention to which ones are open. They should be 4 feet tall and 3.5 feet wide. The numbers should be set in Museo Slab.

3 | SIGNAGE

12 7BUILDING MATERIALS

LUMBER

Roofing Techos

Gutters Canales de Desague

Felt Fieltro

Shingles Las Tejas del Techo

2x4’s 2x4

2x4 PT 2x4 TP

Pressure Treated Tratada a Presión

Studs Vigas

AISLE MARKERSTo assist our customers in finding the aisle in which the item they seek is located, there are signs at the end of every aisle. These signs have a list of the general category of items in the aisle, along with a few specific commonly sought out items listed underneath it. They should measure 5 feet in height, and 3 feet in width. The general category should be set in Museo Slab, and the subsequent items should be set in Museo Sans weight 300. The subsequent items should also include the item name in Spanish below the name in English.

3 | SIGNAGE

9.98ea.

WORK GLOVES

14.95ea.

HARD HAT

29.98ea.

SOCKET WRENCH SET

6.98ea.

18ft. TAPE MEASURER

P.O.P. LABELSP.O.P. (Point of Purchase) Labels are the stickers located below every item in the store stating the object name and price. The name of the item should be in Museo Slab and the price should be in Museo Sans weight 300. The labels are 1.125 inches in height and 2 inches in width.

4 | LABELS

PROMOTIONAL LABELSWhen an item goes on sale, these labels are placed extending from the store shelves to alert customers to the new lower prices. The same rules apply for the type on these labels as the P.O.P. labels. The size of these labels are 2.25 inches in height and 4 inches in width.

4 | LABELS

MANAGER’S UNIFORMManagers will dress in a specific uniform to allow the public to quickly and easily distinguish them from other customers, as well as from other sales associates. The manager uniform will consist of a Blueprint Blue colored shirt, with a white collar. Blueprint Hardware’s logo is on the right side of each shirt. Their ID badges will also reflect this sysem by having a white strap that is worn around the neck. To accompany the collared shirt, Blueprint Hardware managers will be required to wear black or navy blue dress pants and black shoes.

5 | UNIFORM SYSTEM

SALES ASSOCIATESales associates have a similar dress policy as the managers. The difference lies in the collar staying a constant blue, consistant with the Blueprint Blue color of the shirt. Their ID badges will also have a Blueprint Blue strap to be worn around the neck. Sales associates will be required to wear dark bluejeans with black steel-toed shoes.

5 | UNIFORM SYSTEM

COLLATERALBlueprint Hardware has many applications to consider when branding collateral. The following section will cover samples of how these things may be handled to provide a consistant identity across all mediums.

6 | COLLATERAL

LETTERHEAD & ENVELOPEThis letterhead is the official letterhead for Blueprint Hardware. This document will be sized to the standard US Letter size of 8.5 inches by 11 inches. Any one page documents that must be sent out in letter form will adhere to this layout and color scheme. The body type will be set in Museo Sans 300, at 10 points. If a paragraph must break there will be an equivalent of three spaces for indentation, with no returns between each paragraph. All body text will be left aligned, with a left side margin of 2 inches to the edge of the paper. Signatures will always be placed, left aligned, below the last line of the letterhead body text, allowing the text to extend farther than this example if necessary.

All letterheads and invoices will be fit to the Blueprint Hardware envelope. Keeping consistant with many items of the brand identity, the logo will be placed in a right-hand orientation on both the letterhead and the envelope with a blue bar crossing the items horizontally.

6 | COLLATERAL

GIFT CARDThis example of a Blueprint Hardware gift card shows how a creative approach can be taken on collateral while still keeping a consistant identity in mind. Some items, such as this, may utilize a left-aligned placement of the logo in relation to the product. While keeping the colors strictly Blueprint Blue and white, and using our official typefaces in the appropriate ways, the brand identity is able to successfully stay intact.

6 | COLLATERAL

SAFETY EQUIPMENTSafety is very important at Blueprint Hardware. As depicted on the left, Blueprint utilizes its logo on and has both official gloves and hard hats.

6 | COLLATERAL

MERCHANDISE CARRIERSOn the left are examples of where the logo should be placed on both the store’s shopping carts and plastic bags used to take home merchandise.

6 | COLLATERAL