IBM Digital Innovation

Platform

Hamid KhafagyLead Cloud Avisor, Middle East & Africa

hamid@ae.ibm.com

@ibmhamid

May, 2015

#bluemix - #ibmcloud© 2015 IBM Corporation 1

Agenda

Disruption is the “New Normal”

Innovation to the Rescue

Bluemix, the Innovation Platform

Bluemix in Action

2© 2015 IBM Corporation

Agenda

Disruption is the “New Normal”

Innovation to the Rescue

Bluemix, the Digital Innovation Platform

Bluemix in Action

3© 2015 IBM Corporation

Software is Eating the World

4

App’sSoftware

World

Apps are

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Setting New Standard of Blue Chips

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$33.8B$371.78B

$26.69B

$741.92B

$177.44B$229.91B

$10B

$19B

$41B

Market Value as of April 2015© 2015 IBM Corporation

Introducing the new “Weapons of Mass Disruption” …

Scale

Low Cost

Speed

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The Speed …

New Application Architecture Microservices & API’s

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The Speed …

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The API Economy

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April, 2014

The Speed …

The API Economy

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April, 2014

The Speed …

The API Economy

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The Speed …

Extreme Automation Agile / DevOps / CD / CI

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The Scale …

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The Low Cost …

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Beware … Barbarians at the Gate

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Cloudesters

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Too Big to Fail? …

15

Really?

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Don’t be the Next Casualty …

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Innovation is Your Friend …

16%

17© 2015 IBM Corporation

Agenda

Disruption is the “New Normal”

Innovation to the Rescue

Bluemix, the Digital Innovation Platform

Bluemix in Action

18© 2015 IBM Corporation

IBM Cloud Innovation Blueprint

Management PlatformWorkload definition, optimization and orchestration

Software-defined compute

Software-defined storage

Software-defined networking

Resource abstraction and optimizationInfrastructure

as a Service

Software-

defined

environment

External

Ecosystem

MarketplaceApp

API

Services

API

Analytics

API

Commerce

API

Collaboration

API

Location

API

Data

APIAPI

Solutions

Software

as a Service

API

economy

Traditional

workloads

Services and composition patternsAPI and integration

services

DataMobileDevelopment OperationalApplication

servicesSecurity…

Platform

as a Service

Cloud

operating

environment

19© 2015 IBM Corporation

Open By Design

OAuth Softwareas a Service

API economy

OSLCInfrastructure

as a Service

Software-defined

environment

Platformas a Service

Cloudoperating

environmentTOSCA

20© 2015 IBM Corporation

Introducing Bluemix

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Agenda

Disruption is the “New Normal”

Innovation to the Rescue

Bluemix, the Digital Innovation Platform

Bluemix in Action

22© 2015 IBM Corporation

What is Bluemix ?

IBM’s Cloud PaaS Offering

That offers:

Speed,

Scale,

Low Cost

Open-by-Design and based on

“Open Source” Technologies:

Cloud Foundry

Docker

OpenStack

23© 2015 IBM Corporation

Bluemix momentum

With Bluemix we are bridging the gap between start-up and

enterprise by bringing together the best of both worlds.

Speed and agility. Enterprise scale.

24

Bluemix Overview

#bluemix - #ibmcloud

** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.25

Case Studies

What 60,000+ applications have told us.

Web Applications

• Enabling online experiences in the

physical store for retail

• Leverages BlueMix for data collection

APIs and dashboards

• Reduction of infrastructure setup from

days to minutes by moving off of a pure

IaaS

Mobile Back Ends

• Integrated into iOS and Android native

applications using BlueMix SDK

• Cloud Code for offloading business

logic from the mobile client

• Back end services replacing custom

code hosted on IaaS (e.g. Push

Notification)

APIs and On-Prem Integration

• Providing APIs that are integrated into

the BlueMix experience

• Leveraging existing on premise

databases and technologies

• Building mobile applications that

connect to on-prem data via Bluemix

Analytics and Reporting

• Embed IBM Cognos business

intelligence content into apps

• Use IBM Analytics Warehouse to

store and analyze business data

• Gain immediate visibility and control

over app performance and

availability26© 2015 IBM Corporation

Agenda

Disruption is the “New Normal”

Innovation to the Rescue

Bluemix, the Digital Innovation Platform

Bluemix in Action

27© 2015 IBM Corporation

Check it out !

*click*https://bluemix.netUS: https://console.ng.bluemix.netUK: https://console.eu-gb.bluemix.net

28© 2015 IBM Corporation

Sign up in Minutes. Pay for What You Use

Friction free adoption 30 day trial (no credit card required) -

Designed to allow testing of an entire application on the platform

Free tier for every service -encourages experimentation of new services for applications already running on Bluemix

Multiple Commitment Models Pay-as-you-go - optimized for

flexibility, no term commitment

Subscription - term based optimized for cost, discounted from pay as you go rates

Self Service Zero to coding in less than 5 minutes

Credit card over the web in many countries - or through your IBM rep

Cloud based pricing models to serve developer needs.

29© 2015 IBM Corporation

Resources

Register on Bluemix.net / Try it out and get familiar http://www.bluemix.net

Follow Bluemix on Twitter + YouTube and invite customers to our Webinars

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Thank You

Get started today at bluemix.net

31© 2015 IBM Corporation