IBM BluemixDigital Innovation Platform

Sergio LozaBluemix Lead, Latin AmericaTwitter @ScLoza

2©  IBM  Corporation   2©  IBM  Corporation  

“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize

The  rate  of  innovation  unparalleled

Design Thinking

ContainersExtreme

Agile

IoT

APIsMicro

services

Tooling

Runtimes

Beyond  the  technology,  there  is  a cultural  change  happening  as  well.

The  Bluemix Garage  Methodology:

Hypothesis  Testing

eXtremeProgramming

Design  Thinking

devOps

Bluemix

Lean  Startup

Idea

MVP

Design

Dev/Test

Deploy

This is what Alpha Modus has doneWith Bluemix

FINTECH  company  with  the  mission  of  identifying  alpha with  unstructured  data  and  monetize  the  information.  

IBM’s  cognitive  apps  unleash  the  creativity  required  to  find  alphaPrashant  Bhuyan,  Co-­Founder

Why  Bluemix?Bluemix Twitter Service data are being used to detect negative news and predict the direction of the stock market – Alpha Modus product is information. IBM Insights for Twitter data

https://developer.ibm.com/bluemix/2015/11/03/alpha-­modus-­reinvents-­investment-­with-­bluemix/

©  2016  IBM  Corporation

What  GameStop  did  with  BluemixCloud  Adoption  is  a  Journey.    At  GameStop  the  journey  started  reinventing  the  user  experience.  Then,  they  used  Watson  services  to  reduce  the  time  spend  on  merchandise  replenishment  in  each  store  from  2,5  hours  to  30  minutes  per  day.  

http://www.ibm.com/cloud-­computing/bluemix/case-­study/

©  2016  IBM  Corporation

Bluemix  =  Innovation  +  Speed

App Development Time DaysMonths

Platform  Provisioning minutesWeeks

Deployment minutesWeeks

Testing Time DaysWeeks

Administration Time MinutesDays

Code Reuse 60  – 70%30  – 50%

From idea to production in  weeks

This  is  what  Tangerine  Bank  in  Canada  has  done  so  far

>95%  reductionin  the  time  required  to  replicate  a  hardware  and  software  stack

Significant  reductionsexpected  in  infrastructure  overhead  costs

67%  reductionin  the  time  to  market  for  delivering  new  mobile  apps  and  functions  

Solution  components• IBM  Mobile  Quality  Assurance  for  Bluemix ®• IBM  PureApplication® System• IBM  MobileFirst® Platform  Foundation• IBM  Tealeaf® CX  Mobile  • IBM  API  Management  • IBM  DataPower ®• IBM  Software  Services  for  WebSphere® – Lab  Services

Business  challenge: Tangerine  Bank’s  successful  strategy  has  been  to  always  stay  on  the  offensive  and  be  willing  and  able  to  disrupt  the  status  quo  with  Canadian  market  firsts  such  as  mobile  check  deposits  and  biometric  security.  With  mobile  apps  on  the  front  line  of  competition  and  customer  expectations  forever  rising,  Tangerine  needed  to  compress  its  app  development  cycle  while  homing  in  on  exactly  what  customers  like  and  don’t  like  in  the  app  experience.

The  transformation: Tangerine  is  using  a  new  mobile  application  development  infrastructure  to  dramatically  cut  time  to  market  for  new  app  services  and  features,  getting  from  concept  to  the  customer  in  a  fraction  of  the  time.  Analytics  on  customer  usage  patterns  and  feedback  provide  a  direct  pipeline  into  the  development  process,  to  the  point  where  some  of  the  bank’s  most  recent  and  popular  service  innovations  have  been  crowdsourced  from  customers.

“By  coordinating  our  infrastructure  with  our  development  operations,  we’re  geared  to  move  at  the  speed  of  mobile.”—Peter  Aceto,  president  and  chief  executive  officer

This  is  what  you  can  do  with  Bluemix

Public Local

BlueBank Internal Application

Customer Loyalty App

Syndicated

Live  Demo:  https://www.youtube.com/watch?v=eLX05QkZ-­‐s0

A  hybrid  cloud  architecture  for  flexibility  and  speed

DataProcesses

ERP

Integration  bus

Hybrid  Cloud

API  &  microservices

Java

Transactions

Mobile,  Social,  IoT,  .  .  .

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Doesn’t  it  look  like  Bi-­modal  IT  ?  

Embrace  agile  to  accelerate    transformation

Deliver  adaptive  personalized  experiences

Optimize  decisions  with  cognitive  insight

Reinvent  processes  across  the  API  economy

How does Bluemix work?

10

Bluemix is also built on 3 key open compute technologies: Cloud Foundry, Docker, and OpenStack.

Your Own Hosted Apps / Services

Platform Deployment Options to meet Workload Requirements

BluemixPublic

BluemixDedicated

BluemixLocal*

Powered by IBM SoftLayer In Your Data Center

Flexible Compute Options to Run Apps / ServicesInstant Runtimes Containers Virtual Machines

+ + +

DevOpsTooling

+

Integration& API Mgmt

+

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

It extends each of these with a growing number of services, robust DevOps tooling, integrationcapabilities, and a seamless developer experience.

11Page©  2016  IBM  Corporation

Domain services in BluemixIBM Cloud is designed for rich services from IBM and 3rd parties

Data Sources

CognitiveAnalytics

IoT

VideoData Services

Mobile

Blockchain

This  is  Bluemix

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This  is  Bluemix

13

Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.

Build your apps, your way, with

open Standards

Compose Apps with Cognitive

Services

Scale more than just instances Layered Security

Deploy and manage hybrid

apps easily

Very Flexible Pricing

Cloud Guiding Principles

DevOps Productivity

Hybrid Integration

Powerful, Accessible Data and Analytics

Cognitive Solutions

Choice with Consistency

Enterprise  FitDifferentiating  ContentCultural  TransformationPath  to  a  new  way  to  work

EnterprisesStartupsInstantaneous  productivityStart  small,  grow  infinitelySophisticated,  consumable  servicesMarketplace

Alguns clientes usando Bluemix

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Thank you!

IBM Bluemix

Sergio LozaBluemix Lead, Latin AmericaTwitter @ScLoza