IBM Bluemix

Innovation is the new currency

“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.”

Jim DetersFounder, Galvanize

App development is about speed and choice

Failing Fast

Seconds to

Deploy Friction Free

Any Language

Continuous Integration

Mobile Ready

Focus on Code

Choice of Tools

Useful APIs

Developers’ expectations have evolved.

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Customer Managed

Service Provider Managed

Bluemix started as a public PaaSBluemix started with a major focus on developer productivity in the public cloud.

Infrastructure as a

Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform as a Service

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Customer Managed

Service Provider Managed

We listened. Now we’re evolving to become even more flexible.Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation.

Infrastructure as a

Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform as a Service

*Bluemix Local coming Summer 2015

Built on open technologies:

What is Bluemix?

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Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on).

Go Live in SecondsThe developer can choose any language runtime or bring their own. Zero to production in one command.

DevOpsDevelopment, monitoring, deployment, and logging tools allow the developer to run the entire application.

APIs and ServicesA catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes.

On-Prem IntegrationBuild hybrid environments. Connect to on-premises assets plus other public and private clouds.

Flexible Pricing Try services for free and pay only for what you use. Pay as you go and subscription models offer choice and flexibility.

Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.

How does Bluemix work?Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.

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Flexible Compute Options to Run Apps / Services

Instant Runtimes Containers Virtual Machines

Platform Deployment Options that Meet Your Workload Requirements

Bluemix Public

Bluemix Dedicated

Bluemix Local*

DevOpsTooling Your Own Hosted Apps / Services

Integration and API Mgmt

Powered by IBM SoftLayer In Your Data Center

+ + +

+ +

+Always focused on what’s next

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

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*Bluemix Local coming Summer 2015

Bluemix works with your apps.

Compute flexibilityDevs get to choose the level of infrastructure abstraction and fine-tuned control that suits their apps and services.

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Instant Runtimes NEW: ContainersNEW: Virtual Machines

The highest level of infrastructure abstraction. Focus on the app.

Powerful, but less resource intensive than VMs. Key to supporting hybrid portability.

Control all the way down to the operating system.

What’s different about Bluemix?

• Extends Cloud Foundry with DevOps tooling, integration capabilities, and seamless app management

• Support for 7 key languages and the option to use a community buildpack.

• Docker as-a-service means no VMs to manage

• A repository of enterprise-grade images which are trusted and secure

• Enhanced performance and scalability

• Integrated monitoring, logging, networking, and storage

• Deploy and manage VMs consistently across public, dedicated, and private instances with a single dashboard.

• Connect to your own OpenStack infrastructure

Create apps quickly with prebuilt services

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• Runtimes, services, and tooling up to you

Choice

Industry Leading IBM Capabilities• Services leveraging the depth of

IBM software

• Full range of capabilities

Completeness

• Open source platform and services

• Third party to enable key use cases

Security Service

s

Web and

application

services

CloudIntegration

Services

Mobile Service

s

Database

services

Big Data

services

Internet of

Things Service

s

Watson Service

s

DevOps Service

s

A full range of capabilities to suit any great idea.

Build cognition into your apps with WatsonWatson is creating a new partnership between people and computers that accelerates, enhances, and scales human expertise.

“we’re able to work with cognitive computing capabilities that we couldn’t dream of creating ourselves - it’s a fantastic opportunity and a real chance to transform our industry”

“…we were able to quickly and easily embed Watson's capabilities into our eyeQ insights platform to provide an even more personalized shopping experience”

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• Eight cognitive services• Available only in Bluemix• What customers are saying:

Pick your own development tooling

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IBM providedFully integrated repository and web editor to deploy directly to Bluemix.

Use your ownUse your editor (e.g. Sublime, Eclipse) and deploy through the Cloud Foundry command line.

Code wherever you work best. Deploy in seconds.

DevOps tooling that spans the entire app lifecycle

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Bluemix doesn’t stop at “cf push.” It provides a seamless and flexible experience across the entire application lifecycle.

Monitor & Optimize

Release & Deploy

Develop & Test

Plan & Measure

DevOpsServices

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2

3

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8 Collaborate with your team. Agile development tracking and

reportingAgile Planning

Use your favorite tool or

web IDEWeb IDE Sublime Eclipse

Use the repo that works best for

you

Hosted GIT Jazz SCM

Continuously integrate code

Continuous Integration

Scan your apps for vulnerabilities5

Continuously deliver across environments

Automated Deployment

Get instantaneous feedback from mobile apps

Mobile Quality

Manage and monitor your apps’ performance

Monitoring & Analytics

AppScan

Auto-Scaling

GitHub

Monitor your apps in real time

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Integrated diagnostics for detailed application behavior.

Security without the headache

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• Leveraging SoftLayer and IBM hosting experience

Leveraging IBM portfolio of capabilities

• Adheres to rigorous IBM security standards:

Tools to secure your apps• SSO for multiple

applications and social logins• AppScan for web and mobile to detect vulnerabilities

Defense in depth Intrusion protection/penetration testingData isolation in virtualized componentsAutomated patch management

Drawing on deep understanding of today’s security threats, IBM Bluemix and SoftLayer provide a complete solution that that will protect critical web apps, data, and processes throughout their lifecycle.

Actively Pursuing Security Certifications for Platform and Services:

Enterprise integration, data, and API management Five key integration, data, and API management capabilities are now built directly into Bluemix, making hybrid application architecture even easier and more flexible.

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Secure Gateway

Connect and

Compose

DataWorks

API Manageme

nt

API Harmony

Securely access data and applications in other clouds, enterprise data centers and locally on developer laptops

Data services like: Shape data, load data, provision masked data, profile data, and classify data let you prepare your data for use in production apps

Create REST APIs from on-premises or cloud endpoints (DB2, SFDC, etc). Assemble multiple APIs into a single API using Node-RED for composition

Publish, promote, and oversee your APIs in a secure, scalable environment. Includes the creation of end user support resources that define and document the API

Find the right API for your app. Built from a corpus of the world’s public APIs, it understands relationships between already selected APIs and new ones being searched

Now you can get Bluemix in three unique yet fully connected delivery methods.

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Coming Summer 2015

1 | PublicMaximize on cloud economics and agility.

2 | DedicatedEverything is dedicated and connected to you — agility of public cloud, yet feels like home.

3 | NEW: LocalBehind the firewall for the most sensitive workloads.

Seamless ExperienceRegardless of which combination you choose, you can expect a single, seamless experience.

NEW: Bluemix LocalThe power and flexibility of Bluemix in your own data center – fully managed cloud agility for even your most sensitive workloads.

Deployment choiceBluemix Local sits either on OpenStack or VMWare driven infrastructure, or on a Bluemix appliance.

Built on open standardsBluemix Local combines the power of OpenStack, Cloud Foundry, and Docker.

Focus on apps, not ironFocus on building custom applications and services. IBM manages the platform and local services.

We’re on call – 24/7Experts are always on call to solve problems. Premium support options are also available to further meet your requirements.

Portable apps and servicesBurst and move workloads as performance requirements and regulations change.

Coming summer 2015

Coming Summer 2015

ProximitySide by side with your existing infrastructure to address low latency requirements.

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Dedicated to youSingle tenant hardware that’s dedicated to you – allowing you to satisfy regulatory & legal compliance.

Global – so you’re localGet closer to your users. Bluemix dedicated can live in any of 20+ SoftLayer data centers around the world.

Feels like homeSecure, fast, and unmetered access. Bluemix Dedicated sits on your network via VPN or direct network connectivity.

Focus on apps, not ironFocus on building custom applications and services. IBM manages the platform and dedicated services.

We’re on call – 24/7Experts are always on call to solve problems. Premium support options are also available to further meet your requirements.

Pay smartNever over buy again. Pay based on intuitive runtime/service metrics and adjust capacity monthly depending on needs.

The power and simplicity of Bluemix – in your own dedicated SoftLayer environment that’s securely connected to both the public Bluemix and your own network.

Bluemix Dedicated

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Coming Summer 2015

Bluemix works right now.

Sign up in minutes. Pay for what you use.

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Cloud based pricing models to serve developer needs.

• 30 day trial - designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix

• Pay-as-you-go - optimized for flexibility, no term commitment

Multiple Commitment Models

• Subscription - term based optimized for cost, discounted from pay as you go rates

• Zero to coding in less than 5 minutes

Self Service

• Credit card over the web in many countries - or through your IBM rep

Why are developers using Bluemix?

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Go from zero to running code in a matter of minutes.

Automate the development and delivery of many applications.

To rapidly bring products and

services to market at lower cost

To continuously deliver new

functionality to their applications

To extend existing investments in IT

infrastructure

Extend existing investments by connecting securely to on-premises infrastructure.