BlueIvy Group Talent Warrior Roadshow Presentation: Top Talent Demands a Top Employer Brand
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Transcript of BlueIvy Group Talent Warrior Roadshow Presentation: Top Talent Demands a Top Employer Brand
Workshop Objectives
• What is employer branding?• Why does it matter?• Developing and sustaining a top
employer brand• Takeaways for quick wins
Why Employer Branding Matters
Setting the Foundation
87% of companies believe a clearly defined strategy is the key to achieving employer branding objectives
ONLY 10% have a strategy
Define the WHY for your organization
Research Methodology & Tools
Know Your Competition
• EVP• Brand Personality• Social Media Strategy• SEO• Awards• Employer Brand PR• Glassdoor• Benchmark
Making an emotional connection.
Activation
www.bluivygroup.com
A Starting Point
Quick Wins
• Social Media links on all assets• Awards clearly listed on all Social Careers sites• User experience on careers site• Video assets deployed to Social Media• Branding on all Social Assets• Direct links on Social Assets to Careers site