Blue Umbrella Short Presentation

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    14-Dec-2014
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Blue Umbrella Short Presentation

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  • 1. FactsandneedsWespendcloseto90%ofourtimeindoorsGPSisnotreliableandmostlydoesnotworkindoorsBluetoothandWiFi arethemostwidelyusedwireless, implementationin almost100%ofmobilephones implementation in almost 100% of mobile phonesNewlyintroducedBluetooth4.0specificationisidealforindoorinfrastructureinrangesofover600feet,beaconoperationandlowpowerconsuming(beaconscanbebatterypowered).consuming (beacons can be battery powered)Todayslocatingtechnologydoesnothavetheaccuracyofwithin1meterrequiredindoors,inordertolocateastoreoraproductinanaisle Asaresultmissedsalesopportunitiesaccountformorethan30%ofmapping As a result missed sales opportunities account for more than 30% of mappingsearch. Accordingtorecent research,indoorRecenttrendsforcelllocatingandsharelocatingbetweenusersandthe navigationmaycheckin,orthe poor man locatingtechniquelackaccuracyandarenota checkin or thepoormanlocating technique lack accuracy and are not a representthemost ptruenavigationanddonotanswertotherealneedindoor. importantandbiggest marketExistingoutdoorpositioningmethodsclaimsoftwareonlyanddependonsomeone elseshotspotlacktherequiredaccuracy and are dependant on someoneelse s hotspot lack the required accuracy andaredependantoncostlyinfrastructure.Asofnow,IndoorNavigation/LBSandtheIndoorinfrastructurethatcanenablethehugenextmarketdoesnotexist! .
  • 2. Fromourrecentissuepatent:...providinginfrastructureforindoornavigation andLBSservicesinthetypeoffacilityorareaselectedfromthegroupconsistingofbutnotlimitedto: i ti f b t t li it d tnavigatingapedestrianinanenvironmentlikeamall,departmentstore,specialtystore,conference,tradeshow,amusementpark,university,hospital,school,municipalbuildings,museum,subway,trainstation,airport,hotelandresort,cruiseship,downtowncenter,anytypeofparkingfacilityoranyplacewhenandwhereGPScannotbeprovidedorisnotaccurateorpreciseenough.
  • 3. TheanswertothemostneededandmissingpartofthefutureofLBS IndoorInfrastructureplatformtoenableIndoor LBSapplicationandIndoorNavigation Fromourpatentclaim: RF WiFi or Bluetooth beacons installed in a known locations in RFWi FiorBluetoothbeaconsinstalledinaknownlocationsin area/buildingsandserveasinfrastructuretoenableindoor navigationandLBSapplication..
  • 4. InfrastructuretoenableIndoorLBSapplication Navigation&ContentTriggering ThekeyPatentsandthe umbrellatoenableindoor navigation&localcontent applicationsBestaccuracy,can Availableon almostallphones almost all phoneslocateproductinanl daisle. Beaconscanbe UniqueIndoor Unique Indoor batteryoperated Infrastructureto enableindoorLBS andnavigation SalesSense S l S Triggermechanismto providesthenext allowdeliveryoftheright generationmarketing contenttotheright peopleattherighttime.. tools Patentsandpatentspending
  • 5. Oursolution,keypointsandwhatmakesusdifferent:1. Cost below$10perbeacon/tag,Autonomous Autonomous,NONetwork,NOlocalcentralsystem,NOseparateuser deviceneeded,usestheusershandsetwithoutanymodifications!2. Accuracy Ascloseas1meter3. Fasttodeploy usesRFBeaconsWiFi orBluetoothaslocatingeng.Norealcommunicationisexchanged, userrequiresnospecialdevice,availablealmostonallphones,bluetooth tagscanbebatteryoption bluetooth tagscanbebatteryoption.4. 802.11isaglobalstandard globalstandard5. Salessense marketing,WiFi/Bluetoothnamingastriggermechanism triggermechanismforcontentdeliveryproviders.6. Integrated withexistingnavigationsystems(AddontoGPSandotheroutdoornavigations)7. ProvidingtheinfrastructureplatformneededtoenableindoornavigationandLBSapplication infrastructureplatformneededtoenableindoornavigationandLBSapplicationornavigate inanareawithlowGPSavailabilitysuchasdowntownareasorplaceswithneedforbetteraccuracythan GPS.8. Enablenavigationinsideastoretoevenproductonanaisle applicable to inside stores malls b ildings8 Enable navigationinsideastoretoevenproductonanaisle ,applicabletoinsidestores,malls,buildings, na igation inside a store to e en prod ct on an aisle campus,subways,museums,conferences,resorts,amusementparkstonameafew..9. InoursystemmethodthePOI(waypoints)arealsothelocatingeng. fasterlocatingtechnique, POI(waypoints)arealsothelocatingeng.providesfasterlocatingtechnique anddynamicsPOI dynamicsPOI,veryimportantindoors.10. OursystemmethodIncludesNav4Emergencysolution10 Our system method Includes Nav4Emergency solution for alerting and emergency navigation Nav4Emergencysolutionforalertingandemergencynavigation.11. Privacy,controlbytheuser12. Backedbyintellectualpropertydatingfrom2005 providinganadvantagetoanycompanywishingto Backedbyintellectualpropertydatingfrom2005 enterthishugeemergingmarket.
  • 6. Somedrawingsfromourpatents,datingbackto2005Asidefromthetechnique,ourintellectualpropertycoverstheinfrastructure,themappinginindoorfacilities,the navigationandtheapplicationthatalmostanyoneneedsindoorexamplesofmall/storeapplicationsareinthe drawingsbelow..
  • 7. OurinfrastructurecanenablemanyindoorapplicationsisbackedbyourIntellectualPropertyandcanbethekeytothehugeemergingmarket. g g g Fromourrecentlyissuedpatentsclaims: RFWiFiorBluetoothbeaconsinstalledinaknownlocationinanarea/buildingstoserveasinfrastructureforindoornavigation..RFtagcanbeinstalledinanyplacethatisdesignatedasa Drawingfrom2005show applicationforindoornavigationwaypointinaknownplaceinabuildingoranarea..determiningacurrentpositionofauserbyatriangulationcalculationorproximitybasedonknownpositionsofwirelessRF(WiFi)orBluetoothtagsinstalledinknownpositionsinafacility,areaorbuildingdesignatedasInfrastructureforindoorlbsnavigation. ...providinginfrastructureforindoornavigation andLBSservicesinthetypeoffacilityorareaselectedfromthe groupconsistingofbutnotlimitedto: navigatingapedestrianinanenvironmentlikeamall,departmentstore,specialtystore, conference,tradeshow,amusementpark,university,hospital,school,municipalbuildings,museum,subway,train station,airport,hotelandresort,cruiseship,downtowncenter,anytypeofparkingfacilityoranyplacewhenand whereGPScannotbeprovidedorisnotaccurateorpreciseenough. where GPS cannot be provided or is not accurate or precise enough Navigationinsideastore/departmentstoretoaspecificdepartment/aisle Orspecificproduct,withoptionforadvertisingmethodandspecialpromotion/coupons.. AbusinessmodelEachbusinessdesignatedasawaypointwillpayafeefordisplayingits Waypointinformation,pinpointtoitsexactlocationandadditionalinformationontheusers Mobilephone/Navigation..
  • 8.
  • 9. Nav4Emergency Emergency procedure as it should be! At your phone/pocket not only at the wall! From our recent issue patent:Providing emergency procedure and mapping according to user location, emergencyinformation can reside on user mobile as a standard procedure for current occupants providing digital emergency guidance and