MarketPossibilities…Everywhere…

FROMOURCLAIM:...providing infrastructure forLBSandindoor navigation andLBSservicesinthetypeoffacilityorareaselectedfromthegroupconsistingofbutnotlimitedto:pedestrianinanenvironment likeamall,departmentstore,specialtystore,conference, tradeshow,amusementpark,university,hospital, school,municipalbuildings, museum,subway,trainstation,airport, hotelandresort ,cruiseship ,downtowncenter,anytypeofparking facilityoranyplacewhenandwhereGPScannotbeprovidedorisnotaccurateorpreciseenough.

SomeFacts:LBSrepresentsthemostimportantandthebiggestmarketanditisfuelledbythebeacontechnologyAppleintroducedtheIbeaconin2013GoogleandSamsungjustintroducedtheirownversionIn2015Facebookjuststarteddeploymentofbeacons2015

Weintroducedourpatentedbeacontechnology waywaybefore…– inearly 2005

“ because the hard part is not making the beacon or the App. .. is to think about it in the first place..”

LocalAdnewWar

NowFacebookismakinganingeniousplaytotakeevenmoreofyour localmarket’sadvertisingspend.They’regivingawayfreebeacons

Fromourpatentswhichgobackto2005Fromourpatents:

“…Thelocalbusinessownercanintroducehiscontentinreal-timetotheusersinthearea”

”….Beacontechnologyallowstotapintothehugelocaladvertisingmarket(Estimateat134BinUSalone..!)”

TheanswertothemostneededandmissingpartofthefutureofLBSRFBluetoothBeaconstoenableLBSInfrastructureplatformsand

TriggerContentandindoorNavigation

Fromourpatentclaim:“…RFWi-FiorBluetoothbeaconsinstalledinknownlocationsinarea/buildingsandserveasinfrastructuretoenableindoorLBS

andtriggercontent

Beacon’sIdentifiertriggerContent

ViaApporDirecttoWeb

Patent’sTechnologyfrom2005

ThemostcompletedRFBeaconsIntellectualproperty

Empowering thebeacontechnology, Patentsfrom2005…!Empowering thebeacontechnology, Patentsfrom2005…!

ListofourIntellectualpropertyPage1

2.USPatent8,836,580 -NAV4- filedonMay08,2006,withpriorartofMay9,2005.Thisinvention isdirectedgenerallytothefieldofLBSandnavigationtosuchmethodtobeusedindoorsoroutdoors utilizingaRFwirelessbeaconsBluetoothandorWi-Fi.

Awardedpatents:

1.USPatent7,899,583-NAV4Parking- filedonApril03,2006withpriorartofApril12,2005.Asystemandmethodtofindemptyparkingspaces,basedonbeaconinstalledinaknown/parkinglocationtobescannedbythemobilephone, thepatentcontainsthebasicconceptforlocatingnavigatingandLBSservicesapplicationbasedondeploymentofRFbeacons.

3.USPatent8,896,485-CoolSpot- filedonJune22,2006withpriorartofMay9,2005.Amethodtobeusedindoorsoroutdoors fortriggeringcontentdeliveryofwaypointusingRFbeacons.

4.USPatent7,924,149- NAV4EmergencyfiledonFebruary13,2008withpriorartofMay9,2005.AsystemandmethodtoprovideinfrastructureutilizeRFbeaconsBluetoothandorWi-Fiforindoorandinbuildingsguideandemergency(E911)providingcriticalemergencyalarmingnotificationinformationtooccupants inabuildingoremergencydesignatedareaandto increasetheaccuracyofexistinglocatingmethodespeciallyinemergencythemethodandsystemcanbeusefornonemergencyapplication.

ListofourIntellectualpropertyPage2

6.U.S.Patent8941485-BeaconInfrastructure- filedonMarch07,2011,withpriorartofMay9,2005.ASystemandmethodforprovidinginfrastructuretoenableindoor localbaseservicesapplicationsoutdoor andindoormallsinsidestoresshoppingcentersresortcruiseshipsandbuildingsutilizingRFbeacons,Wi-FiorBluetooth.

AwardedpatentsContinue:

5.USPatent8,866,673- NAV4Mall- filedonOctober01,2009withpriorartofMay9,2005.AmethodandsystemtouseadeploymentofRFbeacons,BluetoothorWi-FiforLBSandtoguidepeoplearoundurbanenvironmentsindoorandoutdoor,provideadirectcontentaccordingtotheuserpreference/profileandnavigationguidetothecontent integratedintoaspeciallocalbaseservices(LBS)applicationandamethodtousethebehavioralpatternsforsalesandmarketingbenefitmallstoreorbuildingfacilityareas.

7.U.S.Patent9,020,687-CarBroadcasting - filedonJanuary14,2011,withpriorartofMay9,2005.Carwirelesssystemandmethodto integrateaRFbeaconintoacartransportationprovidestelematicsapplication.

ListourIntellectualpropertyPage3

9.14/285,209 -IndoorMapping- filedonMay22,2014,withpriorartofMay9,2005.AmethodandsystemtoprovideindoormappingandupdatewaypointsbyutilizingBluetoothandorWi-Fibeacons.

Pendingpatentsapplication:

8.13/135,421- Scanning4Life-filedonJuly05,2011,withpriorartofMay9,2005.Amethodandsystemtoprovidepeople inemergencyandadisastersituationshelptobefoundbyemergencyE911orsearchandrescueutilizeanRFbeacons..

10.14/285,273 BeaconMarketing- filedonMay22,2014,withpriorartofMay9,2005.AmethodandsystemtoprovidemarketingassistancebyutilizingBluetoothandorWi-Fibeacons.

11.14/285,332 Hospitalityhotel/resortcruiseship,Casinousingbeacons-filedonMay22,2014,withpriorartofMay9,2005.AmethodandsystemtoprovideLBSservicesandapplicationtoHospitalityindustriesbyutilizingBluetoothandorWi-Fibeacons.

12.14/285,406 Transportationindustryusingbeacons-filedonMay22,2014,withpriorartofMay9,2005.AmethodandsystemtoprovidethetransportationindustryabenefitapplicationutilizingBluetoothandorWi-Fibeacons.Cartocarautomaticnotificationandtransitsystem.

ListourIntellectualpropertyPage4

14.Assistpaymentprocessingusingbeacondeployment- U.S.PatentApplication,AmethodandsystemtoprovideassistancewithpaymentprocessingbyutilizingBluetoothandorWi-Fibeacons.

Pendingpatentsapplicationcontinue:

13.14/285,439 deploymentmethodusingBeacons-filedonMay22,2014,withpriorartofMay9,2005.AmethodandsystemtoprovidedynamicdeploymentmethodbyutilizingBluetooth andorWi-Fibeacons..

15.InhomeandIOTsupportbybeacondeployment- U.S.PatentApplication,AmethodandsystemtoprovideinhomeandIOTapplicationbyutilizingBluetoothandorWi-Fibeacons.

Drawingfrom2005showapplicationforindoorLBSservicesusingRFbeacons

...providing infrastructure forLBSandindoor navigation andLBSservicesinthetypeoffacilityorareaselectedfromthegroupconsistingofbutnotlimitedto:pedestrianinanenvironment likeamall,departmentstore,specialtystore,conference, tradeshow,amusementpark,university,hospital, school,municipalbuildings, museum,subway,trainstation,airport, hotelandresort ,cruiseship ,downtowncenter,anytypeofparking facilityoranyplacewhenandwhereGPScannotbeprovidedorisnotaccurateorpreciseenough.

•RFBluetoothbeaconsMethodanddeploymentasinfrastructureforLBSservices•RFBluetoothbeaconsMethodanddeploymentasinfrastructureforLBSservices

•ThebeaconIdentifiermethodasakeytriggeringmechanism•ThebeaconIdentifiermethodasakeytriggeringmechanism

•IndoorMapping– weevenholdthedomainname.•IndoorMapping– weevenholdthedomainname.

•IndoorNavigation- infactweevenholdthetrademarkindoornavigationusingbeacondeployment…•IndoorNavigation- infactweevenholdthetrademarkindoornavigationusingbeacondeployment…

•Coverdeploymentspecific inMuseum,conference,amusementspark,transit,parking,store,malls,buldings,school anduniversities,hospitals,airport,hotelresort,cruiseship,casino,business,realestateandmore…

•Coverdeploymentspecific inMuseum,conference,amusementspark,transit,parking,store,malls,buldings,school anduniversities,hospitals,airport,hotelresort,cruiseship,casino,business,realestateandmore…

•Transit –usebeaconintransitapplicationsWhichfitwithrecenttransitapplicationsjustintroducedbyAppleandGoogle.•Transit –usebeaconintransitapplicationsWhichfitwithrecenttransitapplicationsjustintroducedbyAppleandGoogle.

•Carbroadcasting– makethecarabeacon,usethecar/beaconidentifierastriggerformanyapplicationsandtelematicslikeautomaticcartocarnotificationandcommunication,fitsexistingcarsandfuturecarprojectsbyGoogleandApple

•Carbroadcasting– makethecarabeacon,usethecar/beaconidentifierastriggerformanyapplicationsandtelematicslikeautomaticcartocarnotificationandcommunication,fitsexistingcarsandfuturecarprojectsbyGoogleandApple

Ourpatentclaimscoverandprotectthetechnology,thebeacondeploymentandmanyotherapplications,some highlights fromour150claims:Ourpatentclaimscoverandprotectthetechnology,thebeacondeploymentandmanyotherapplications,some highlights fromour150claims:

•Parking - search4parkingandreturn2parking– usebeacondeploymentinparkingspacestoallowsearchandfindparkingandreturntotheparkingspot-fitsexistingandfuturecarsprojectsbyGoogleandApple.

•Parking - search4parkingandreturn2parking– usebeacondeploymentinparkingspacestoallowsearchandfindparkingandreturntotheparkingspot-fitsexistingandfuturecarsprojectsbyGoogleandApple.

•Directtowebtriggerbythebeaconidentifier withoutapp. ThemaindeferencebetweenAppleandGooglebeacon formatiscoveredbyourpatents.

•Directtowebtriggerbythebeaconidentifier withoutapp. ThemaindeferencebetweenAppleandGooglebeacon formatiscoveredbyourpatents.

•Beaconinthelightstructure (sameasthecurrentproductbeingtestedinWalmart)whichiscoveredandprotectedbyourclaims.•Beaconinthelightstructure (sameasthecurrentproductbeingtestedinWalmart)whichiscoveredandprotectedbyourclaims.

•Optiontousethephoneasabeacon•Optiontousethephoneasabeacon

•EmergencyandE911:TheFCCrecentlyannouncedarequirementtoimprovetheE911accuracyespeciallyindoors.Majorcarriersarenowinvestingbillionsonprovidingandimprovingthelocationpositioninginfrastructure.SeveralofourgrantedpatentsdirectlycovertheuseofbeacontechnologytoassistlocatingpeopleinemergencyandE-911.

•EmergencyandE911:TheFCCrecentlyannouncedarequirementtoimprovetheE911accuracyespeciallyindoors.Majorcarriersarenowinvestingbillionsonprovidingandimprovingthelocationpositioninginfrastructure.SeveralofourgrantedpatentsdirectlycovertheuseofbeacontechnologytoassistlocatingpeopleinemergencyandE-911.

Continuehighlights fromourclaims:Continuehighlights fromourclaims:

•Marketinganalysis behavior basedonuserinterestandlocationtriggerscontentaccordinglybasedonbeacondeployment.•Marketinganalysis behavior basedonuserinterestandlocationtriggerscontentaccordinglybasedonbeacondeployment.

•Medical/emergencyinformationID/profile.•Medical/emergencyinformationID/profile.

•Assistpaymentprocessing:Ourpatentclaimscoverpaymentprocessingassistedbybeacondeployment.Infact,ourpatentsevencoveruseofNFCwiththedeploymentofbeacons inthestore/buildingtoprovideassistancetosecurepaymenttransactions.

•Assistpaymentprocessing:Ourpatentclaimscoverpaymentprocessingassistedbybeacondeployment.Infact,ourpatentsevencoveruseofNFCwiththedeploymentofbeacons inthestore/buildingtoprovideassistancetosecurepaymenttransactions.

•SocialnetworkingandLocalAdsupportFacebookstartbeacondeploymenttotapintolocalAD•SocialnetworkingandLocalAdsupportFacebookstartbeacondeploymenttotapintolocalAD

•TheoverlayrangeCircle•TheoverlayrangeCircle•IOT– internetofthingsempowerbydeploymentofbeacons•IOT– internetofthingsempowerbydeploymentofbeacons

•Hospitalityapplicationsupportandtriggerbydeploymentofbeacons•Hospitalityapplicationsupportandtriggerbydeploymentofbeacons

Continuehighlights fromourclaims:Continuehighlights fromourclaims:

•beacondatabasedprovidesdatabaseofdeploymentofbeaconforlocationEnj./marketers•beacondatabasedprovidesdatabaseofdeploymentofbeaconforlocationEnj./marketers

Somedrawingsfromourpatents,datingbackto2005

Overtheyears(fromyear2005)weapproachedmanycompanieswithourinnovativeideas.Weintroducedourbeacontechnologyandprovidedourinsightsregardingthefutureimplementationofthebeacontechnologyandalsonotifyaboutourpatents.

Overtheyears(fromyear2005)weapproachedmanycompanieswithourinnovativeideas.Weintroducedourbeacontechnologyandprovidedourinsightsregardingthefutureimplementationofthebeacontechnologyandalsonotifyaboutourpatents.

Now,thousandsofdevelopersandcompaniesaroundtheglobeareworkinganddevelopingapplicationsforwhatisseenasthemostpromisingmarket,allbasedondeploymentofRFbeacons(Bluetooth).

Now,thousandsofdevelopersandcompaniesaroundtheglobeareworkinganddevelopingapplicationsforwhatisseenasthemostpromisingmarket,allbasedondeploymentofRFbeacons(Bluetooth).

Infact,recentarticlesenthusiastictoexplainthetechnologyandthepossibilitiesofdeploymentsmimicourcompanypresentationsandpatentdocumentspublishedyearsago.

Infact,recentarticlesenthusiastictoexplainthetechnologyandthepossibilitiesofdeploymentsmimicourcompanypresentationsandpatentdocumentspublishedyearsago.

OneMoreThing…

SomeQuotefromviewers

InMail | GoogleRE: indoor navigation innovation

StrategicPartnerManager,GoogleProductPartnershipsatGoogleOctober14,2013,12:02PMHiEhud,

Thanksforreachingout.

I'vesharedthisinformationw/therightfolksontherelevantMaps/Localteam andwe'llfollowup

SomeArticlesandQuotesaboutus

patentsarestrategicbusinessassetsandaresupportive ofallthebenefitsthattheyprovide—including protection,exclusiverights,andinnovation.

Wesharethebelief thatpatentsarethemostvaluableassets.That’swhyweputourinventionassetsandintellectualproperty (IP)patents,trademarks,domainsandourR&Dexpertiseinthefieldtoworkforyouthroughportfolio licensingandcomplementaryvalue-addedsolutions.

Wewantyourcompanytoutilizeourexpertizeandourintellectualproperty regardsasthemostcompleteportfolioofBeaconIP,Tobenefityourbusiness andprovideyouwithanadvantageinwhatpromises tobeahugemarket.

Wearepositioned tomeettheever-changingneedsofinnovationhelpachieveaninvention-basedadvantageinthemarketandproduct spaces.

OurIPwillhelpcompaniesgainefficientaccessandprotectionusingour inventionrights

WorkingwithusOur InventionsasAssetsand

benefit

Send us an email to learn more about the benefits of becoming licensing customer.

OurIntellectualPropertymaybethekey todominatethehugeemergingmarket

Allowing

Tosome,ourIntellectualPropertycanbethekey todominatethehugeemergingmarket

Toothers,justtheGoldenEgg…

Next:

Highlightsfromsomeofourpatents

Fromour2006flyer

RFBeacon’sdeploymentinmanyplacesprotected byourpatents

EmergencyandE911ExistingAccuracy150M outdoor only

OurAccuracy10M andindoorandpinpoint tolocation

Ourbeacontechnologyprovidessuperioraccuracytotheexistinglocating

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologyto

assistlocatingpeopleinemergencyandE-911

Ourbeacontechnologyprovidessuperioraccuracytotheexistinglocating

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologyto

assistlocatingpeopleinemergencyandE-911

TheFCC recentlyannouncedarequirementtoimprovetheE911accuracyespeciallyindoors.Majorcarriersarenowinvestingbillionsonprovidingandimprovingthelocationpositioninginfrastructure.

TheFCC recentlyannouncedarequirementtoimprovetheE911accuracyespeciallyindoors.Majorcarriersarenowinvestingbillionsonprovidingandimprovingthelocationpositioninginfrastructure.

OurAdd-OntoEmergencyandE911

Scanning4lifephoneasbeacontobelocatedinemergency

MedicalIDprofileEmergencyID

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologyto

assistlocatingpeopleinemergencyandE-911

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologyto

assistlocatingpeopleinemergencyandE-911

PaymentBeacon Projects Changing Mobile Payments

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologyto

assistPaymentProcessing

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologyto

assistPaymentProcessing

Infact,ourpatentsevencoveruseofNFCwiththedeploymentofbeacons inthestore/building toprovideassistancetosecurepaymenttransaction.

Infact,ourpatentsevencoveruseofNFCwiththedeploymentofbeacons inthestore/building toprovideassistancetosecurepaymenttransaction.

MallsStore

SeveralofourgrantedpatentsdirectlycovertheuseofbeacontechnologyInMall/Store

SeveralofourgrantedpatentsdirectlycovertheuseofbeacontechnologyInMall/Store

FromIndoorMappingLBSApplicationsandindoorNavigationtoSalesandMarketingtothe“automaticcheck-in”andtoprovideassistpaymentprocessing

Wedefineandempowertheuseofbeaconsdeployment

SalesSenseAnalyticsandShoppingBehavioral

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologytogathersalesanalyticsandshoppingbehavioral

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologytogathersalesanalyticsandshoppingbehavioral

Transit

SeveralofourgrantedpatentsdirectlycovertheuseofbeacontechnologyInTransit;train,bus,subwayetc..

SeveralofourgrantedpatentsdirectlycovertheuseofbeacontechnologyInTransit;train,bus,subwayetc..

parking

AppleRecentPatentapplicationandmarketmoveinParking

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologytosearch4parking,findparkingandR2P(Return2Parking)

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologytosearch4parking,findparkingandR2P(Return2Parking)

Search4parkingReturn2ParkingPay2ParkNav4parkingNavparking

Return2Parking

ConnectCars

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologytothefutureconnectedcartechnology

Severalofourgrantedpatentsdirectlycovertheuseofbeacontechnologytothefutureconnectedcartechnology

CartoCarautomaticnotification“automatic”“waze”

Nav Sign

Carasabeacon

Outdoor Streetview

Indoor Indoorview™Mallview™Buildingview™Indoorview.comMallview.comBuildingview.comMybuildingview.com

OurTrademarksanddomains!

FromOurTradeMarks

IndoorNavigation™SeeFromourdomainsportfolio:especiallyfortheindoor Next

Fromourdomainsportfolio:especiallyfortheindoorLBS

Buildingview.com

Mybuildingview.com

Indoorview.com

Mallview.com

Inbdoorbecons.com

Indoorinfrastructure.com

Indoormapping.comnetmobiorg

Mallmapping.comMallnavigation.com

Lbs4indoor.comnetmobiorg

Navindoor.com

Navparking.comPay2park.comPay4parking.comSearch4parking.com

Http://www.blueumbrellallc.com

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