Blue Tooth Comprehensive Media Kit - NAM Youth College Marketing & College Advertising Authority,...

The NEW standard for reaching and interacting with College Students

BlueTooth Enabled College Kiosks

The Nationwide Leader in College Bluetooth Advertising

• The recognized leader in targeted, eye-level street media, in all DMA's.

Access to over 700,000 phone/college kiosks nationwideExclusive contracts for majority/college of inventoryPowerful proprietary database for micro-targetingUtilize Census data, US Business database5 of top 6 advertisers are repeat clients15 of top 20 agencies are repeat customers

Who Is NewAge Marketing?

One-stop-shop, complete turn-key media solution


One-stop-shop, complete turn-key media solution


Our Clients: BlueTooth Enabled College Kiosks


Our Clients In Partnership BlueTooth Enabled College Kiosks


College Market Coverage Map BlueTooth Enabled College Kiosks


• Nationwide availability of locations across all DMA’s

Coverage at hundreds ofColleges and UniversitiesAccess to over 4,000 campusand college town targetedkiosksPowerful proprietary databasefor micro-targeting collegespecific locations

All locations on campus!Unique ability to merge“Novel” eye-level OOH withTech-Forward mobile mediaOne-stop-shop, complete turn-key media solution


Why NAM for Colleges?


UniqueHighly Targeted

DistinctiveNovelTech-forward



The NAM BlueTooth Enabled College Kiosks operates a 300-foot radius of either side of each kiosk location and

features fast and user-friendly content delivery to cell phones PDAs.

The user is asked if they want to receive the content (so it’s not spam), and since it’s not sent as a text message it is absolutely free.

The opportunities are endless: downloading of exclusive branded content, music, videos, concert schedules, coupons and more!

...Powered by NAM BlueTooth Enabled College Kiosks

within


Bluetooth call to action message

Bluetooth Transmitter


Pepsi Campaign Photo


“Call To Action” alertedpedestrian traffic to video downloads, and prompted users to activate their Bluetooth.


NAMCasting


Phone kiosk location

Turn physical locations into

interactiveBluetoothhotspots

Combine relevant, highly targeted college level advertising with Bluetooth technology:

NAMCasting !


Leading Edge Solution


BlueTooth Enabled College KiosksNewAge Marketing Broadcasting Unit

Broadcast Units

• Up to 56 Concurrent Bluetooth connections

• Bluetooth range: 100m/300ft • Dimensions: 22×14x3.8 cm

(8.7×5.5×1.5 in) • Weight: 850/890g • Power Consumption: 4.5 Watts • Power Plug: Standard US plug • Operational Temperature: -10C

to +60C (14F to 140F) • Operational Reliability: very high

(no movable mechanical elements: no hard drive; heat sink instead of fan)

• Network Connectivity: Wired Internet (preferred) or WiFi

Internet

Power

Power Switch


BlueTooth Enabled College KiosksNewAge Marketing Broadcasting Unit

How to setup the Broadcast Units

1. Connect the network and power cables and plug in power cable. 2. Turn on the switch to the Broadcast Unit. 3. Go to www.bluemedia-inc.com/support 4. Complete the form and submit. This will notify Blue Media. 5. Notify Blue Media for servicing issues at same website. 6. Blue Media will verify unit operation with the designated contact.

How it works Broadcast units are constantly sending marketing content via Bluetooth® to mobile phones of your Customers. The transmission is totally free and requires no technical knowledge from your Customers. The only requirement is Bluetooth® -enabled mobile phone of the Customer.

• Phase 1, Device detection: bluAir scans for Bluetooth-enabled device located in a range up to 100 meters (about 300 feet) depending on environmental factors and mobile phone type.

• Phase 2, Permission request: for every device, the unit sends request for permission of sending files. It looks like: Would you like to receive a message from FreeMsg? (Actual display varies by phone model)

• Phase 3, Content upload: once user grants permission, the unit sends files. Multithreaded software architecture and multiple connectivity options, sending files to one Customer will not stop detection of new Customers walking by the unit.

Power

Internet

Power Switch


• Pepsi– Schedule: Three month program targeting hip/trendy areas– Objective: Download videos of a cutting edge Hip-Hop artist– Opt-in rate of 11.2%

• USNR– Schedule: Four month program posted on-base at 13 Navy

installations– Objective: Download recruitment video to mobile devices of

base personnel– Opt-in rate of 15.3%

NAMCasting Results BlueTooth Enabled College Kiosks


Compared with all Adults 18+, the 18-24 demographic that is attending a college or university are (x%) more likely to:

– Own a cell phone (22%)– Have a web-enabled cell phone (82%)– Have text messaging features (56%)– Used Web on cell phone last 30 days (140%)– Used cell phone for text messaging last 30 days (128%)

– Source: MRI Doublebase 2006

College Students use cell phones!!


What does the data tell us?


Based on MRI data, we can conclude the following about College Students use of Mobile devices:

– They are more tech savvy than the average General Market consumer

– They understand the features that are included with their Mobile device

– They understand HOW to use their Mobile device as more than just a phone

– They communicate extensively with their Mobile device


College Students v. General Market


University of California- Davis Penn State University- State College


Target: The College Market


In Conclusion, NAM is:

– National Coverage: 4,000 locations, hundreds of schools– Highly Targeted: Situated in locations where College

Students are most receptive to your message– Novel: An unexpected, attention grabbing format – Tech-Forward: College Students use their mobile device

as more than just a phone...speak their language


To “wrap” things up


Arizona State University


Bringing your brand to School


Blue Tooth Comprehensive Media Kit - NAM Youth College Marketing & College Advertising Authority,...

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