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Western Union

• Brand Re-Call and Engagement from a receivers market point of view

• Brand Engagement for Western Union Agents across India

• Public Service communication about safe guard against duplicate notes and ‘Hawala’ transactions

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Yes! Campaign Creative Concept

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Yes! Campaign Creative Concept

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Yes! Campaign Creative Concept

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Yes! Campaign Creative Concept

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Yes! Campaign Creative Concept

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Yes! Campaign Out Door Media

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Yes! Campaign Out Door Media @ Airports

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Yes! Campaign Print for Press Media

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Yes! Campaign Print for Press Media

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Yes! Campaign Activation

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Yes! Campaign Internal Communications

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Hawala & Duplicate Notes Campaign Posters & Leaflets

MERE

DUPLICATES KOHATAAO!!!

Meri asliyat pehchano.

Sahi sonch, sahi raah, sahi log…

…ek mazboot desh banaao.

Mahatma Gandhi watermark

Mahatma Gandhi series of bank notes with light and shade effects in the watermark window.

Micro-lettering

A micro-lettering appears between the vertical band and Mahatma Gandhi portrait.

Intaglio Printing

Intaglio printing raised prints which can be felt by touch. They are portrait of Mahatma Gandhi, RBI seal, guarantee & promise clause, Ashoka Pillar emblem on left and RBI Governor’s signature.

Fluorescence

Hold the note under a UV lamp and you can see number panel and optical fibers.

Identification Mark

Special feature introduced especially for the blind, placed left of the watermark window (except in Rs.10 notes), appears in different shapes for various denominations.

Latent Image

Vertical band on right side of Mahatma Gandhi portrait contains latent image showing the note’s denominational value in numbers.

Security Thread

(in 1000, 500 & 100 denominations)A security thread running vertically with inscriptions ‘Bharat’, RBI (1000 in a Rs.1000 note) embedded on the reverse. Visible when held against the light.

How to recognize Fake Currency Notes:Security thread (silver coated) and the logo, “RBI” in English and Hindi • are NOT CLEAR

3 watermarks on each note i.e., (i) Ashoka Pillar or Gandhiji’s caricature • (ii) Denomination and (iii) RBI are NOT prominent

Sprinkled blue dots all over the note, NOT VISIBLE when seen in UV light•

The super imposed”500” digits not visible when seen horizontally•

Some facts you should know:1,70,000 crore of fake currency is being circulated in India • (Source: IB of India)

28 per cent of the currency in the country is fake•

Fake Currency Racket is mostly prevalent to denominations of Rs.500 • and Rs.1000

Best way to identify a Real Currency Note

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Karvy Computershare

• Create brand collaterals for FINNET 360

• Re-structure Karvy Computershare’s internet presence

• Develop product films for business pitch

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FINNET 360Collaterals

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FINNET 360Collaterals

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Web Applications for Desktop & MobileApplication Development

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Product Films. Watch it on Blue Quill TV on http://www.youtube.com/user/BlueQuillTV/videos

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Coromandel Fertilizers

• Farmer Communications

• Packaging Designs

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PrintPress Advertisements

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PrintLeaflets

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Packaging Design

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Other major clients• Indian Immunologicals Limited

• Pennar Engineered Building Systems Limited

• Tata Engineering Systems

• Deccan Cement Limited

• RA PowerGen Engineers Private Limited

• BioAsia 2012 & 2013

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Print

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E Mailers & Web Banners

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Intranet User Interface

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Websites

Under Constr

uction

Under Construction

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Web Application & Online CRM

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Films for Television & InternetWatch it on Blue Quill TV on

http://www.youtube.com/user/BlueQuillTV/videos

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THANK YOU.

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