Blue Peter - The vinspired Awards.
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Blue Peter
Remi DaniRemi DaniCarissa MattCharlotte Marie
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Becky EakinsBecky EakinsEmma Oyetey
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Ai f th iAims of the session• Launch and promotion of the
vinspired awards.vinspired awards.
• Navigating the vinspiredawards on line: Getting started.g
I t d i th i i d• Introducing the vinspiredNational Awards 2009
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Launch and promotion Launch and promotion of the scheme
B kBeckyMatt
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vinspired awards
• Recognition & reward for volunteering achievements
• Launched by James Caan – February 2009
• vfifty, vimpact, national awardsvfifty, vimpact, national awards
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Marketing activities
• Campaign live across May & June 20092009:– Creation of posters and leaflets issued to
the network & 600 universities/FE institutions the network & 600 universities/FE institutions – E-mails to databases of volunteers issued
to 252,000 young peopleO li b d ti i j b it lik – Online banner advertising on job sites like milkround.com – 5 mill impressions
– Creation of charity pastiche along lines of Creation of charity pastiche along lines of “we are the world” -235,000 views secured to date
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Th D t tiThe Demonstration
• V20 members
MattMattDani
CarissaCarissaRemi
Ch l ttCharlotteMarie
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S fSo far• vfifty
50 hours50 hoursReflection on impact & skills
• vimpactpPlanningFurther 100 hoursReflection on impact & skillsTelling othersg
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DDemo
• Logging activities and recording hourshours
• Recording the impact their volunteering has hadvolunteering has had
• Recording skills they have used / developeddeveloped
• How to upload piece of reference materialreference material
• How to apply for vfifty
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The vInspired National d 2009Awards 2009
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Russell Recommendation Russell Recommendation Number 5
• ‘To celebrate the achievements of young volunteers, v should facilitate ,an annual youth volunteering award ceremony to recognise award ceremony to recognise and reward young people for th i t ib ti t UK their contributions to UK society’
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AiAims
• To recognise and value the contribution and achievements of 16-25 year old volunteers.achievements of 16 25 year old volunteers.
• Engage key stakeholders (including corporate partners third sector government corporate partners, third sector, government and media) to demonstrate the positive impact of volunteering on skills, employability and communities across Englandand communities across England
• Demonstrate that volunteering is exciting and has tangible benefits for young peoplehas tangible benefits for young people
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Th LThe Logo
iRemi
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U f l lUnsuccessful logos
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Fi l lFinal logo
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Th C t iThe Categories
Dani iClarissa
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Categories:g
The eco award for the environment
The energy award for outstanding
The genius award for innovation and
The unite award for team activity g
contribution creativityy
The legend award The inspired award The transform award The shout award for outstanding leadership
for the most inspirational volunteer
for exceptional communityimpact
for campaigning
The fresh award for the best new volunteer
The bridge award for community cohesion
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Th l b tiThe celebration
Charlotte
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Slide will includeinclude CAD drawings of eventevent, available tomorrow
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M k tiMarketing
Becky
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National Awards Marketing milestonesNational Awards Marketing milestonesBIG PLEA! We need your stories to showcase award winners‐ they could appear in lights in a press/radio or outdoor campaign! Send them to awardsmarketing@vinspired com
Nominations
Nominations close
Seeding campaign of
open
Outdoor/cinema ads showcasing nominees
YAT tool kit
Inform network /partners
Seeding campaign of nominees videos
Regional case studies of nomineesMaterials for distribution to 16‐25’s at festivals
YAT tool kit developed by v20
Radio campaign to tell
Event
Radio campaign to drive nominations on Global sts
Radio campaign to tell stories of nominees
Online advertising
June July Aug Sept Oct Nov
PR to promote nominations
June July Aug p
Phase 1: Generate nominations Phase 1: Generate nominationsgggPhase 2: Create buzz and excitement around the event
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Th N i ti PThe Nominations Process
DaniiClarissa
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Th k f tiThanks for your time
• Any questions?y q
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“Wearethev’s”Wearethev s- making of
• Making of wearethev’s to be gembedded here….