BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa...

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App Ideas BLUE OCEAN STRATEGY

Transcript of BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa...

Page 1: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

App Ideas

BLUE OCEAN

STRATEGY

Page 2: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

App Ideas

BLUE OCEAN

STRATEGY

Page 3: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

App Ideas

BLUE OCEAN

STRATEGY

Page 4: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,
Page 5: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,
Page 6: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,
Page 7: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,
Page 8: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

The app elements

Mobile App (Front End)-(Back End)

Server

Data Base

Storage

Page 9: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

The app elements

Page 10: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

The app elements

Mobile App (android or IOS)

Server (PHP, mySQL,

Amazon web services)

For web (html,javascript, css)

Page 11: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

Project Management

SCRUM

VS

PMP or PRINCE 2000

Page 12: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

The process

UI /UX

Idea concept

Market

marketing

Competitor

Features

Page 13: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

Idea concept

think ideally

think in problems

think in actual trends

Page 14: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

App Ideas

BLUE OCEAN

STRATEGY

Page 15: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

The market

UI /UX

Idea concept

Market

marketing

Competitor

Research

Page 16: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

Competitor Benchmark

app store research

Page 17: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

The market

UI /UX

Idea concept

Market

marketing

Competitor

Research

Page 18: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

UI UX

Related apps

best apps

Page 19: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

The market

UI /UX

Idea concept

Market

marketing

Competitor

Research

Page 20: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

Marketing Research

Slideshare

Quora

techcrunch, next web..etc

Google/google images

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STARTUP ERRORS

los principales errores de

los emprendedores

CARLOS BLANCO

Page 22: BLUE OCEAN STRATEGY - ESADEitemsweb.esade.es/wi/research/eei/Proyeccion/presentac...Nicolas Espinosa CEO (SPAIN) Marketing and Strategy 3 Previous Successful Startups 3 College Degrees,

STARTUP ERRORS

different languages engineer-business

need a technical co-founder

don´t use lean startup