Blue Apron Company Blue Apron Company PresentationPresentation

Boyang ZhuBoyang Zhu 12/11/1312/11/13

ProductProduct• Prepared ingredients with recipesPrepared ingredients with recipes• Emphasizes healthy options and local Emphasizes healthy options and local

growersgrowers• Online ordering and subscription optionsOnline ordering and subscription options

History and FinancialsHistory and Financials• Founded in August 2012 with $800,000 seed fundingFounded in August 2012 with $800,000 seed funding

• February 2013: $3 million Series A fundingFebruary 2013: $3 million Series A funding

• August 2013: $5 million Series B fundingAugust 2013: $5 million Series B funding

• Currently shipping 100,000 meals per month at Currently shipping 100,000 meals per month at $10/meal$10/meal

Secret SauceSecret Sauce …heh…heh

• Online meal planning and orderingOnline meal planning and ordering

• Reduces wasteReduces waste

• Healthy and freshHealthy and fresh

• Portion controlPortion control

• Reduces grocery shopping timesReduces grocery shopping times

• Teaches basic culinary skillsTeaches basic culinary skills

OnlineOnlineOrderingOrdering

BlogBlog

RecipesRecipesCardsCards

SummarySummary

• Healthy and freshHealthy and fresh

• Reduces shopping timesReduces shopping times

• Teaches culinary skillsTeaches culinary skills

ProsPros

• $10/meal is expensive$10/meal is expensive

• Portions can be smallPortions can be small

ConsCons

Thank You!Thank You!boyangz@umich.eduboyangz@umich.edu