BLU Realty Group, Corporate Profile 2014
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Transcript of BLU Realty Group, Corporate Profile 2014
Forward TogetherBLU Realty Group Corporate Profile 2013
Welcome!
A letter from BLU Realty Group
Meeting your expectations and more is the truth about our commitment to outstanding service. We are amazed everyday by the efficient use of real estate technology and innovations our real estate professionals are using to achieve their ultimate goals: selling, marketing and making possible today what was impossible yesterday.
At BLU, we have evolved our business to expand our portfolio of offerings to meet the end-to-end real estate needs of our clients, from marketing your property to handling extremely complex transactions and everything in between. We work with a steadfast commitment to execute best practices on behalf of our clients, our associations, and the real estate community.
We strive to be a leader in every aspect of our business with the utmost integrity and ethics. We are proud to share our company profile demonstrating how we are innovating to put our capabilities, technology and expertise to work.
BLU Realty Founding Members
Sincerely,
Michael Arcos Andy Kim David Tobon
Alon Chadad Moshe Balalo
A new approach to real estate A New Approach To Real Estate
Company Profile
06p06 – 07
p08 – 09
p10 – 11
p12 – 13
What Make Us Different
Get to Know our Management Philosophy
Real Estate Professionals You Can Depend On
Winning Through Excellence in Service
Marketing Approach
30p30 – 31
p32 – 33
p34
p35
Marketing Your Property Every Step of The Way
BLU Realty Group’s Marketing Approach
Market Analysis
Strategic Pricing
Property Setup
p36
A new approach to real estate A New Approach To Real Estate
14Delivering Marketing Expertise on All Levels
p14 – 15
Leverage Our Technological Advantage
p16 – 17
Our Global Approach to Key Real Estate Markets
p18 – 19
Our Commitment to Social Responsibility
p20 – 21
22Become Part of Our Industry Recognition
p22 – 23
Mass Media Coverage Become Part of It
p06 – 07
Experience Being Part of A Winning Team
p06 – 07
p37
p38 – 39
p40 – 41
p42 – 43
37Marketing Initiation
How We Market Your Property Online
How We Market Your Property Offline
How We Market Your Property With Social Media
Public Relations Campaign
p44
p45
p46
p47
p48
45Viewings / Open Houses
Property Activity and Reports
Feedback and Recommendations
Offers, Revisions, and Negotiations
Contracts, Board Approval and Closing
p49
Corporate Divisions
p52 – 53
p54 – 55
p56 – 57
52Strategic Approach to Development Marketing
Our Corporate Relocation Services
Our Commercial Brokerage Division
Putting The Puzzle Back TogetherThrough Unrivaled Advice and Expertise
What makes us different with a successful track record?
BLU Realty Group is more than real estate. We are an independent company with professionals that offer personal attention, deep industry understanding and tailored solutions.
We have over $90 Million in our property portfolio as we grow rapidly and open in new markets.
6
BLU Realty Group’s marketing team is dedicated to delivering the highest quality service and technical expertise in the industry.
Independence is central to BLU’s reputation as a full service brokerage.
Our professionals are experienced in handling very large and complex transactions. Each transaction, regardless of size, is important. BLU gives senior-level attention to each client and every relationship.
BLU Realty Group offers many value-added services that enhance the quality of our real estate offerings and the care you receive. Ask our agents about our “Commitment to Quality”.
With more than 40 years of collective real estate industry experience, we leverage our industry understanding with the firm’s expansive resources to help our clients to navigate potential risks, increase efficiency, and maximize returns.
Our custom-tailored real estate solutions are designed to help clients achieve utmost value, and meet client needs.
We have revolutionized the traditional presence of a real estate office by launching the first-ever BLU Café, which serves not only as a real estate office, but a neighborhood café and lounge.
The BLU Café offers the ultimate client-friendly atmosphere for finding out about real estate markets.
Independence
PersonalAttention
QualityResources
TailoredSolutions
Through training and experience, our real estate professionals offer expertise and insight on both the selling process and your legal obligations.
LeadingExpertise
DeepIndustry
Understanding
More ThanReal Estate
We are the first real estate firm to offer customizable and completely optimized websites for sellers to create a unique web presence.Technological
Innovation
Snapshot Summary
Maintained High Leadership Positions
Won Countless Industry Awards
Over 65 Years of Combined Experience
Multilingual Professionals
Addressed Critical Industry Issues Head On
The experience of our real estate management team is unrivaled in the industry.
Leadership Qualities
8
Get to know our management philosophy
We have assembled a team of seasoned professionals to lead our company into the future.
Communication, honesty, integrity and respect guide our decisions and are at the core of everything our management team does.
Our business has a powerful understanding of today’s real estate market with the experience and expertise to ensure we are always ahead of the curve.
9
Real Estate professionals you can depend on
Our Real Estate professionals are BLU’s greatest asset. We recognize the only way to create value for clients is through quality people. We recruit individualswho demonstrate strength of character, talent and the capacity to grow, both professionally and personally. We value diversity, experience, background, and skills which enhance our ability to help clients meet their goals.
10
Trusted BLU Professionals
BLU professionals offer 24/7 hands-on support to our clients, allowing you to receive quicker responses, guidance, and insight.
24/7Our base of local real estate professionals continues to grow, significantly enhancing our presence in markets across the United States.
95+Our real estate professionals always put their buyers, sellers and renters first. We foster a culture of strong values and principles of professional ethics in all aspects of our business.
1st
11
12
Winning through excellence in service
We create success for real estate owners and investors worldwide. As New York's leading real estate firm, we know value and trust are key ingredients in a quality relationship. We can help you work smarter and reach your goals.
Have a Look at Our Services
BLUClient
International Brokerage
Project Marketing
Corporate Relocation
Commercial Brokerage
Residential Brokerage
A Real Estate World of Opportunities
Let’s Talk!
13
Delivering marketing expertise on all levels
Today, advertising alone does not define the marketing landscape. A world class real estate marketing firm is composed of strategies, people, processes and capabilities seamlessly fused together to deliver maximized results.
Our BLU team's holistic approach provides exceptional insights and custom-tailored services to our clients from the conceptual stage to the final sale.
14
All Under One Roof
Web Optimization
Social Media
Content Development Digital Campaigns
Branding
Public Relations
BLU’s Real Estate Marketing Resources and Capabilities
What That Means For YouFull-service, in-house marketing dedicated to the delivery of solutions individually tailored to the needs of your property.
Unparalleled service and distinctive, unique marketing materials all managed by one real estate agency.
Mobile & Emerging Platforms
Websites
Creative Design
EndResult
In-House Resources Means Strategy, Design, Production and Execution
16
Technology lifecycle approach
Tech
Network
Brg
PearlSixListing syndication service with direct access to millions of property seekers.
BLU Internal Secure cloud access to facilitate real estate professionals document sharing from anywhere. Cloud partner | box.com
BLU AnalyticsReal estate analysis tools for real estate professionals to use with buyers and sellers allowing them to identify key markets.
*Technology Partners
Leverage our technological advantage
Technology and speed of information is no longer a luxury – it is critical to maintain a competitive edge in any market.
We employ proprietary technology and web data to help our clients excel in selling their properties faster, and for higher prices while having increased insight into market trends and stats.
At BLU, we use advances in technology to serve our clients.
17
Our global approach to key real estate markets
From New York City to Shanghai and beyond, our global reach knows no boundaries. Whether you need help with leasing, logistics or anything in between, we invite you to leverage our global network to your advantage.
With a network that expands to 150 different countries, BLU Realty Group brings world-class service and profound local expertise to each of our clients. Every day, in markets across the globe, we apply our insight, experience and resources to make smart real estate decisions.
18
Global PresenceLeveraging intricate knowledge of international real estate markets and intimate understanding of local cultures.
In 2011-2012 BLU provided services to more than 300 direct clients and Fortune 500 companies around the globe.
In 2011-2012 we achieved significant results in international real estate marketing by identifying and understanding key audiences in developing countries and emerging markets.
770%Increase
From 2011-2012 we generated record-setting revenue through local and international real estate transactions, realizing a 770% increase from 2011.
1,385Transactions
In the past two years, we have completedapproximately 1,385 local and international real estate transactions.
95Million
As of January 2013, BLU has managed over $95 Million in local and international real estate listings.
19
Local Offices, Global Satellite Locations and International Partnerships
EUROPE
AustriaBelgiumCyprusFinlandFranceGermanyGreeceIrelandItalyMonacoNetherlandsNorwayPolandPortugalRomaniaRussiaSpainSwedenSwitzerlandUnited Kingdom
NORTH AMERICA
United StatesCanadaMexico
CENTRAL AMERICA AND THE CARIBBEAN
The BahamasCosta RicaDominican RepublicPuerto Rico
SOUTH AMERICA
ArgentinaBrazilColombiaEcuadorVenezuela
ASIA
PhilippinesSingaporeThailandChinaIndiaIndonesiaJapanSouth Korea
MIDDLE EAST
IsraelUnited Arab Emirates
BLU Social Responsibility
0
25,000
50,000
75,000
100,000
Mai
ling
Cam
paig
ns
Mailing campaigns printed with soy ink and recycled papers.
FY10
Recycled / Soy Ink
48,000
FY12
+100K
FY13
16,000*Recycled or Reused 67,000
FY11
20
Our commitment to social responsibility
The concept of social responsibility and giving back to our community is not new to BLU Realty Group. Our team members are advocates of philanthropic causes in their communities, and our company has led the industry in good governance and ethical practices since inception.
Strong principles in everything we do.
• Annual NYC Coat Drive
• Wildlife Conservation Society
• Hurricane Sandy and Irene Relief Efforts
• Toys for Hospitalized Kids
• Sponsored Charity Event
Fundraising Activities
• Designing Marketing Material That Minimizes Environmental Impact
• We Use Energy Efficient and Recycle Office Materials
Our Progress
• We Have Partnered with Shipping Companies to Recycle All of Our Marketing Material
• We Encourage All of Our Team Members to Participate in Recycling and Reuse Programs to Minimize Our Environmental Footprint
21
Become part of our industry recognition
Since our inception in 2011, our key to success is entrusting those who show you, how real estate gets real.
2013 In just two years, BLU ranked number four, in The Real Deal’s
first-ever ranking of mid-size firms growing their presence and
opening new offices.
2013 Our team launches marketing to a 248-unit combination hotel
and condominium tower in East London’s Stratford City area;
the first overseas marketing project for our newly minted
international division.
2012 Our founders at BLU Realty Group are recognized by
The Real Deal, New York’s top real estate publication, as being
among the top 5 real estate entrepreneurs in New York under
the age of 40. Their new strategies and innovative approach to
building a new style of brokerage firm.
2012Our development marketing division at BLU Realty Group
launched with two high-priced townhouse listings;
The Waterfall Mansion for $31M and 38 West 87th Street
for $17.5M.
2012We debut at No. 5 in the Top Manhattan Boutique Real Estate
Firms as ranked by The Real Deal, with 34 listings worth $57.5
Million and 59 agents.
2012We tapped New York real estate veteran Vince Rocco to head
our new office, which also share a space with BLU Café.
22
Strategic Affiliations and PartnershipsHelping our Clients Excel
For the best in luxury homes for sale and luxury vacation rentals, visit luxury real estate, home of the leading real estate companies of the world!
Citi makes clients' homeownership dreams a reality. To learn more, please call +1 212-259-7812 or +1 212-559-5116.
The mission of the Chamber is to improve the business climate and quality of living in the New York Metropolitan Area for residents, workers and visitors.
The property developers who brought loft-living to London. Challenging conventions and harnessing the best in forward-thinking new design.
The International Real Estate Federation (FIABCI) provides you with connections to like-mined, ethical professionals in more than 60 countries.
Business-building, revenue-generating global community of CEO’s and CMO’s considered the leaders in the field of Luxury marketing.
The state’s first real estate trade association, is the governing body of the real estate industry in New York City, regulating its members’ and ethical practices.
The mission of the Chamber is to improve the business climate and quality of living in the New York Metropolitan Area for residents, workers and visitors.
Business-building, revenue-generating global community of CEO’s and CMO’s considered the leaders in the field of Luxury marketing.
The state’s first real estate trade association, is the governing body of the real estate industry in new york city, regulating its members’ and ethical practices.
www.luxuryrealestate.com2110 Western AvenueSeattle, Washington 98121
www.citibank.com666 Fifth Ave., Floor 12BNew York, NY 10103
www.ny-chamber.com20 West 44th StreetNew York City, NY 10036
www.manhattanloft.co.uk223-231 Old Marylebone Rd.London NW1 5QT
www.fiabci-usa.com1050 Connecticut Ave Washington, DC 20036
www.luxurycouncil.comNew York Chapter
www.rebny.com570 Lexington AvenueNew York, NY 10022
www.ny-chamber.com20 West 44th StreetNew York City, NY 10036
www.luxurycouncil.comNew York Chapter
www.rebny.com570 Lexington AvenueNew York, NY 10022
Getting to Know Our Affiliations and Partnerships
Description ContactPartnerships
23
24
Mass media coverage become part of it
Our media exposure includes being featured in local, national and international newspapers and magazines. In addition, occasionally we strategically advertise in the publications listed below.
®
Specialty Magazines
Local, National and International Papers
25
Experience being part of a winning team
The culture we foster and our excep-tional marketing services allow our extraordinary real estate professionals to stand apart from other real estate firms. For owners, sellers, developers and investors alike, when clients come to BLU Realty Group we use these defining characteristics to deliver results.
• Management Support
• Education
• One-on-One Service
• Professional Legal Advisers
• Technical Support Staff
• 4,000 Sqft Of In-House Marketing Resources
The first step in becoming a BLU Realty Group team member is filling out our online application at brgnyc.com/careers.
BLU Agent Advantages
26
Continuously Evolving
BLU Diversity
Hispanic Community
Asian Community
African American
Young Professionals
Environment
LGBT Community
Abilities, Special Needs
Military Community
On-going Enhancing our intranet system for competitive personal web advantages and exposure
On-going Recognized as a real estate firm of choice by industry leaders
On-going Investing in our leaders and our team members to reinforce a robust culture of support within our environment
On-going Investing in internal marketing initiatives for better personal success
On-going Rewarding our real estate professionals for their hard work and accomplishments
On-going Evolving on social media platforms that power real estate strategies and keep us relevant in the market
On-going Expanding our team training programs
27
Premier Marketing SolutionsMarketing Properties Better Than Any Other Firm
Unrivaled Real Estate
Marketing
At BLU Realty Group, we are passionate about finding a detailed approach to marketing our clients’ properties.
Rethinking the conventional, we work to achieve relevance in today’s market and keep our clients satisfied.
Marketing your property every step of the way
Home Seller Satisfaction
99%
BLU Realty Group’s Marketing ApproachSelling A Property Can Be Far Less Stressful When You Understand The Process.
01 Market Analysis
04 Marketing Initiation
03 Property Setup
02 Strategic Pricing
05 PR Campaign
32
July
Guiding you through the selling process from start to finish.
10Steps
06 Viewings Open House
09 Offers Negotiations
08 Feedback Suggestions
07 Activity Reports
10 Contracts Legal
01 Market Analysis
Our market analysis services are available to
provide clients with a comparative market
report including details on comparable
available, sold, and expired listings in the
area and advice on services ranging from
conveyancing to financial services.
Market InsightsIndustry Statistics
Marketing A
pproachThe Most Creative and Innovative Services
We consult hundreds of market analysis reports every month so we always have an intimate knowledge of property prices in your neighborhood.
Comparable AnalysisReal Estate Market Trends
34 BLU Realty Group 2013 Corporate Profile | © BLU Realty
02 Strategic Pricing
With the housing market climbing, sellers must be
knowledgeable when pricing their homes. Pricing a home
too high above the market can cause a property to
languish and for buyers to look elsewhere. Pricing a home
below market can mean not getting the best value for
your home.
With our strategic approach to pricing, we help clients
find the perfect balance to their home's price, resulting
in a wider pool of buyers and inviting more offers.
Strategic pricing allows the seller more control over the
sales price and more confidence in their listing. Our
agents have complete knowledge of the current market
conditions, on neighborhood value, and other factors that
drive demand and home prices.
Marketing A
pproachThe Most Creative and Innovative Services
We can get you the best value for your home based on our current market analysis and our industry experience.
Factors That Can Impact a Property’s Value
Location
Neighborhood Attributes
Style, Condition, Age and Decor
The Seller’s Timeline
Improvements and Upgrades to The Home
Factors That Do Not Impact a Property’s Value
Opinions From Friends, Neighbors or Relatives on The Value
Original Price Paid by The Property Owner
The Owner’s Preferences on Cash Proceeds From The Transaction
35BLU Realty Group 2013 Corporate Profile | © BLU Realty
03 Property Setup Marketing A
pproachThe Most Creative and Innovative Services
At BLU Realty Group, we want your home to look as close to perfect as possible.
45%+About 45% of NYC Staged Homes Sell Faster Than Vacant Property.
Staging
We may recommend a certain
amount of staging to enhance the
property, increase value, and appeal to buyers.
We will advise key elements and services as
well as preferred furniture rental companies,
for staging your property.
Professional Photography
Our industry leading photographers
can capture beautiful images of our
properties and highlight their distinctive
features. These photos are used in advertising,
online promotion and traditional marketing
materials to show the world the beauty and
appeal of each home.
Virtual Staging
We help unlock the true potential
with our virtual staging services.
This technology can help buyers make an
emotional connection with the home and
envision themselves living in a property.
Floors Plans / Alternate Layouts
We use trained professionals
to measure your home and draw up
architectural floor plans. With our
innovative technology we can create 3D
floor plans and renderings that can be easily
stylized with furniture and decorative elements.
We can create alternate layouts for buyers who
need help envisioning a home layout that will
suit their needs.
36 BLU Realty Group 2013 Corporate Profile | © BLU Realty
04 Marketing Initiation Marketing A
pproachThe Most Creative and Innovative Services
Online, offline and social marketing techniques that drive results.
Offline Marketing
In today’s sophisticated real estate market,
sellers need our marketing materials of modern
elegance. They are custom designed to offer a
visually stunning solution for each property
including professional photography services,
floor plans, alternate layouts, advertising,
brochure creation, live events and more.
Online Marketing
Our marketing team is made up of a diverse
pool of talented and experienced professionals
who specialize in harnessing the limitless
possibilities of technology. With advanced
online marketing initiatives, our team uses
communication, property promotion,
advertising, market research, and more to
deliver our clients with results.
Topic continues
Offline Marketing
Social Marketing
Online Marketing
2
Social Marketing
At BLU Realty Group, we understand the current
power that social media has in today’s market.
Our team of social media experts utilizes the
potential of social media platforms, such
as Facebook and Twitter, to promote the
properties we are selling and to
begin gathering sincere interest
in the homes we represent.
37BLU Realty Group 2013 Corporate Profile | © BLU Realty
How We Market Your Property Online
Your property is promoted online across our local, national, and international network of brokers. *MLS (Multiple Listings Services)
Broker Network
Your property will be listed on our fully responsive website, ensuring a better digital experience for the end user. BLU Realty Group
BLU Realty Website
Your property listing description is prepared by a team of keyword research experts to increase Google traffic to your listing and to develop qualified leads from buyers and sellers.
Keyword Research
Using award winning email marketing tools, we create custom campaigns to connect with potential buyers and brokers.
eMail Campaigns
We market your property using the power of the Google display network and create a plethora of text, image, interactive and video advertisements.
Display Ads
Our PearlSix technology syndicates your property on more than 162 real estate websites around the globe, providing direct access to millions of property seekers.
Property Distribution
Seven Steps to a Successful Campaign
We implement mobile app ads showing relevant information about your property to customers looking for a home in your neighborhood.
Mobile Devices
*Digital Ads Management Partners
With our PearlSix technology, we enroll your listing into a platform that will automatically distribute your property information to more than 140 local, national, and international markets around the world.
How PearlSix Works
North America
South America
Europe Australia
Russia
Primary Local and National Partners Primary International Partners
By The Numbers
140Reaching over 140 countries
162Amount of local, national and
international syndication partners
50,000,000Million active home buyers
monthly across PearlSix network
Asia
Introducing PearlSix
How We Market Your Property OfflinePhases to a Successful Campaign
First Phase
We create a brand for your home that includes a unique property identity, custom design and the development of verbal messages and property taglines.
Branding
We initialize the development of property collateral, custom brochures, “take-home” brochures, print newsletters and postcards to start building andpromoting your home’s brand.
Collateral
At this stage, we research local, national and international papers and magazines to feature your property. In addition, PR efforts are implemented to maximize reach and exposure.
Placement
40
Unrivaled Real Estate Marketing Strategies
*Papers, Magazines and Special Publications we Frequently Advertise In
Second Phase
Our team runs promotions at local real estate exhibitions and trade shows that we participate in. *Subject to Annual Schedule. We Don't Always Participate In All Events Or Activities.
Events
We personally contact our local, national and international network of clients and real estate professionals.
Outreach
Our team creates custom advertising campaigns and run them in carefully selected industry publications, newspapers, and journals.
Print Campaigns
How We Market Your Property With Social MediaSocial Channels We Use to Increase Traffic to Your Property
BlogAs a key component to our social media effort, we establish a blog, to help property owners generate traffic. This blog can help guide prospects to information about your property on our website leading to a 55% increase in visibility.
TwitterUsing this popular social media tool we share provoking, insightful and newsworthy tidbits using “tweets.” Our Twitter posts include links to longer-form content about your property, and live posts. We utilize Tweets to engage our audience selling your property.
FacebookWe understand the news feed algorithm which is why we focus on the users who are there to connect with your property by purchasing advertising and promotional content space on Facebook.
LinkedInUsing LinkedIn we let others in our network know about the content on our company page and provide solutions to buyers looking for more information on your property.
Sina WeiboSina Weibo, currently China's largest social network, has seen an 88% penetration rate among the nation’s excess 358 million users. At BLU we use Weibo for overseas brand awareness, and at the same time develop closer relationships with potential foreign customers.
YouTubeUtilizing the emotional power of video, YouTube’s massive audience, and Google Video Advertising targeting tool, our team has the ability to reach new customers. There is no better way to share your property, engage a growing audience, and build credibility than through this online medium.
Google+The Google+ platform is designed to benefit visual content such as photos and videos. We harness the power of Google+ to share images of your property, taking advantage of this platform as a powerful property optimization tool.
PinterestUtilizing the fastest growing social media platform on the market right now, we pin (tag) property images and target specific demographics while driving traffic to your property.
We ConnectWe find the best and most likely customers to give them a reason to like or follow your property.
We EngageWe interact with users by making communications and your propertycontent more personally relevant and participative.
We Integrate We build social media around your property to make it more cohesive and useful.
We inspire and enable users to share custom property posts and messages about your property.
We Influence
Quality Connections
*Advertising Solutions We Engage
42
*Social Marketing Cloud Partners
We Have The Tools, Data, Insight and In-House Expertise to Crack The Social Media Code.
At BLU Realty Group we are experts when it comes to demonstrating business results like lead generation and conversion. Our internal social data provides us with the opportunity to optimize your real estate property and create personalized and user targeted campaigns. We consider ourselves to be the only real estate firm capable of addressing social media challenges such as implementing efforts at scale, discovering what works and executing social media based on business results.
Optimizing Real Estate Social Media Experiences
43
05 Public Relations Campaign Marketing A
pproachThe Most Creative and Innovative Services
At BLU Realty Group, our in-house public relations team understands real estate media and trends in the current market.
Dedicated Team
Our in-house PR team has extensive
relationships with key journalists, providing
our sellers with increased exposure for their
properties. News on property listings will be
exposed across a wide range of publications,
garnering authentic interest for the listing.
*Content Distribution Partners
An understanding of your property’s key attributes helps us decide which publications and programs we need to approach with press releases, special events, newsletter articles, media coverage, and more.
Identifying Key Media Relationships
44 BLU Realty Group 2013 Corporate Profile | © BLU Realty
06 Viewings / Open Houses Marketing A
pproachThe Most Creative and Innovative Services
Our extended working hours are key to maximizing viewing opportunities for your property.
As soon as we receive a call from a potential client,
we look for the opportunity to schedule a viewing at
the earliest possible time. This is what sets our viewings
apart; our immediate response to inquiries. In addition,
we follow a principle concept of scheduling open
houses. Our broker open houses give industry experts
the opportunity to learn about your home, while client
open houses welcome all potential buyers to view
your property.
Increase Access
In NYC, 40% of Viewings are Carried Out After Work and on Weekends.
Broker Open Houses
We initially showcase your home to help agents entice
their buyers, and gather relevant feedback about the
property from industry pros.
Client Open Houses
We coordinate with you to establish an open house
schedule that is non-invasive to your lifestyle.
We welcome qualified buyers, both domestic and
international, to view your property.
45BLU Realty Group 2013 Corporate Profile | © BLU Realty
07 Property Activity and Reports Marketing A
pproachThe Most Creative and Innovative Services
Transparency is a core value at BLU. As a company we vow to share and disclose information about the progress on your property with you.
We are committed to being completely transparent with all of our clients.
BLU provides our client-base activity updates and reports for all of our
listings. These updates will help ensure you are in the loop with everything
going on as we work on selling your property.
Our Comprehensive Client Reports Include:
• Private Showings • Property Business Meetings
• Broker / Client Open Houses • Offline / Online Marketing Initiatives
• Web Traffic • Broker and Buyer Feedback
• Web Leads For Your Property • Latest Comparable Listings
• Real Estate Forecast • Up-to-the-Minute Market Trends
46 BLU Realty Group 2013 Corporate Profile | © BLU Realty
08 Feedback and Recommendations Marketing A
pproachThe Most Creative and Innovative Services
Our constructive feedback and recommendations provide insight on what is working and what is not.
At this stage in the selling process, we provide
you with a detailed look of our expectations for
your property, set priorities and make
recommendations to make smart decisions
moving forward.
Our team will sit down with you and speak
about the progress and prognosis for the future.
We anticipate all possible offer scenarios until
a concrete offer is made.
47BLU Realty Group 2013 Corporate Profile | © BLU Realty
09 Offers, Revisions, and Negotiations Marketing A
pproachThe Most Creative and Innovative Services
At BLU, as soon as we receive an offer, we notify you immediately.
48 BLU Realty Group 2013 Corporate Profile | © BLU Realty
We tend to receive offers both from brokers and direct buyers, making certain that their
offers are substantiated with adequate financial information and pre-approved
documentation. Utilizing our expert negotiation skills and experience within the
industry, all offers will be presented, and we will work with you to reach the best
possible deal for the sale of your home.
Bidding and Negotiation
1
The bid or offer from a buyer is made in writing with the buyer’s qualifications through your real estate agent or broker.You may accept or counter the offer as part of price negotiation.
2
The bid or offer from a buyer is made either orally or in writing through your real estate agent or broker and is presented along with the buyer’s qualifications.You may accept or counter the offer price and begin negotiations.
3
In an instance of multiple offers, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified buyers.You may accept or counter the offer as part of price negotiation.
4
In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified of the buyers.You will work closely with your agent to identify the offer that best satisfies your needs and expectations.
5
In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified of the buyers.In conclusion to negotiations, there will be a meeting of the minds upon the price, terms of sale and closing date.
6
Your agent will expedite a transaction sheet defining terms of sale to be forwarded to both NY Real Estate Attorneys.The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.
10 Contracts, Board Approval and Closing Marketing A
pproachThe Most Creative and Innovative Services
We will always be available to you for questions and necessary support during the final steps of your property sale.
At BLU Realty Group, our goal is the same as yours: to sell your home quickly, for the
highest price possible and with the best terms that the market will command in a
manner that is most convenient to you. We handle contract stages, board approvals
and final closing steps, so that you are given a successful conclusion to the buying
process, helping your navigate building guidelines, and effectively transferring
ownership.
Contracts, Board Approval, and Closing
1
We guide you in the right direction when it comes to accepting an offer. When you agree to accept an offer, we will enter the contract stage and help you navigate the entire process.You may accept or counter the offer as part of price negotiation.
2
With the approval and agreement of the buyer’s attorney, the contract of sale is signed by the buyer. During the singing’ the buyer typically offers a deposit of 10% of the sale price.You may accept or counter the offer as part of price negotiation.
3
In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified of the buyers.The contracts and deposit is forwarded to your attorney who will obtain your signature.
4
The buyer’s deposit is usually held in your attorney’s escrow account until the closing date. Typically, any interest earned will follow the principle.You will work closely with your agent to identify the offer that best satisfies your needs and expectations.
5
The buyer’s agent will compile the board package and send it to your agent for review. Upon review, the board may ask for additional information; a co-op has the right to turn down a buyer.The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.
6
With the board’s approval, the final step in the buying process is the closing. Typically, the buyer will ask to perform a final inspection immediately preceding the closing date.The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.
49BLU Realty Group 2013 Corporate Profile | © BLU Realty
Development MarketingMarketing Developments Better Than Any Other Firm
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Strategic approach to development marketing
BLU Realty Group development marketing service combines unrivaled sales expertise with our innovative marketing campaigns. Our comprehensive approach to development marketing that encompass product development, marketing and sales, mortgage financing, title services, property management, and in-depth research.
Powered by innovation and the influence of the world’s largest regional and global network of real estate professionals, our developmental marketing services deliver results.
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52
In-depth Research
− Prepare Complete Market Analysis, and Report
− Gather Data, Product Type, Pricing, and Positioning
− Analyze Research Data
− Obtain Developer's Market Research
Public Relations
− Select PR Representative
− Establish A PR Strategy
− Build Partnerships That Best Complement The Development
− Coordinate Special Events
Pre-launch Marketing
− Determine Marketing Budget Based On Projected Sellout
− Sales Staffing
− Establish Brand Personality
− Identify, Both Geographic and Psychographic Targets
− Develop Strategic Plan To Generate Leads and Traffic
− Create Mass Schedules
− Create Public Relations Plans
− Create and Produce Collateral Materials
− Instigate Advertising Campaigns
− Manage Media Planning and Buying
− PearlSix Integration
Sales Planning
− Phasing / Release plans
− Pricing Strategies
− Pre-Sale Requirements
− Financing Consideration
Integrated Communications
− Develop, Buyer, and Broker Reports
− Daily Communication Regarding All Prospective Buyers
− Developer Communication
− Strategy Review
− Sales Projections
− Marketing Tactics
− PearlSix Integration - A Definite Approach
100%In-House
Full-Service. From Start-to-Finish
BLU100%
Others40%
Our Key Services Include
53
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Our commercial brokerage division
BLU Realty Group established its Commercial Division in New York to serve the diverse needs of commercial property owners, corporate users and institutions. Our new division was developed to help individuals achieve their objectives of expansion, consolida-tion, acquisition, disposition or asset enhancement.
We are available to consult with you regarding the purchase, sale, or lease of retail, medical, professional, or hotel space. Our professionals offer assistance with multi-family properties and are available to locate investment opportunities for your personal or professional use.
54
Retail Leasing
− Development Advisory
− Restaurant Specialty
− Retail Investment Sales
− Retail Leasing and Management
− Retail Portfolio Optimization
− Retailer Representation
− Urban Retail
− Value and Outlet Centers
Medical and Professional
− Strategic Occupancy Planning
− Property Portfolio
− Location Intelligence
− Leasing / Lease Administration
− Property Management
− Tenant Representation
− Acquisition
Industrial
− Sale / Lease Of Existing Facilities
− Sale / Leaseback Transactions
− Valuation Studies
− Property Management Services
− Land Acquisitions
− Property Valuations
Hotel
− Hotel Capital Markets
− Sales
− Investment Advisory
− Valuation
− Development
− Asset Management
− Golf and Resort Properties
− Leisure and Alternative Investment
Percentage of Commercial Transactions on 2012
Our Key Services Include
OtherMedical
RetailIndustrial
19%38%
60%44% Commercial Real Estate Leadership
Andy Kim T +1 917 270 0135
Bijoy Guha T +1 917 456 6826
55
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Our corporate relocation services
Leaders in helping corporations relocate their transferees, whether you need our relocation services for new hires or high level executives, our corporate relocation division help clients ease the transition into their new home.
Our BLU relocation team will work within your company’s corporate culture to meet your needs whether you are moving a single team member or an entire division. We assist families, individuals and employees alike from small businesses to large corporations and ensure a smooth and efficient move.
56
Available Services Include
• Corporate Housing
• Furniture Rental and Home Staging
• Disaster Housing
• Apartment Management
• Family Relocation
• Government and Military
• UN, Consulates, Embassies and Missions
• Educational Institutions
Relocate Smoothly and Efficiently
Corporate Relocation Contact Offices
Broadway Office T +1 212 380 8879
Westside Office T +1 212 580 8879
Corporate Relationships
57
PearlSix. Exclusive TechnologyList With Us and Take Advantage
What's Next
We hope the company profile has given you insight to the many diverse and expert services BLU Realty Group can offer you.
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Contact UsFor more information our company and offerings, e-mail BLU Realty Group. [email protected]
North America: +1 212 380 8879 | International: +1 800 915 7131
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DISCLAIMER
This document (this “document”) has been prepared by BLU Realty Group. This document contains factual information and may also contain professional opinions which are given in good faith and based on information and assumptions believed to be reliable as at the date of this document. The views expressed in this document accurately reflect the authors’ personal views, however the authors make no representation as to its accuracy or completeness and the information should not be relied upon as such. Any opinions, estimates and forecasts herein reflect the authors’ judgements on the date of this document and are subject to change without notice.
In preparing this document BLU Realty Group may have also relied on information supplied by third parties and whilst BLU Realty Group has no reason to doubt the accuracy of information used to prepare this document, BLU Realty Group makes no representation and gives no warranty as to the accuracy, currency or completeness of any information contained in this document or its relevance to the recipient.
This document is issued on the basis that it is only for the information of the particular person to whom it is provided. It is not to be reproduced, distributed or published by any recipient for any purpose. The information in this document is intended as general information only and does not constitute advice.
None of the services and products referred to in this document is available to persons resident in any country, state and jurisdiction where it would be contradictory to local law or regulation to offer such services and/or product. The capabilities described herein are not necessarily available in all jurisdictions and the provision there of is subject to regulatory and other limitations. This document is for distribution only under circumstances as may be permitted by applicable law.
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Copyright © 2013 BLU Realty Group. All Rights Reserved. Designed and Produced By BLU Shared Service Marketing and Communications Department.
Midtown Headquarters1674 BroadwayNew York, NY 10019United States +1 212 380 8879
West Side Headquarters120 Riverside Blvd.New York, NY 10069United States +1 212 580 8879
Corporate Locations
BLURealtyGroup.com
Commercial Brokerage15 East 32nd StreetNew York, NY 10016United States +1 917 270 0135
International Brokerage1674 BroadwayNew York, NY 10019United States +1 800 915 7131