Bloomington Faculty Council 2013 Cohort Report …obap/docs/BFC11-05-13PresentationPublic.pdf ·...

Bloomington Faculty Council

2013 Cohort Report and 2014 Initiatives

November 5, 2013

Bloomington Faculty Council

Enrollment Presentation

2013 Cohort Report and 2014 Initiatives

Vice Provost David Johnson

Office of Enrollment Management

November 5, 2013

I N D I A N A U N I V E R S I T Y 1

WELCOME

OEM Vision and Goals

2013

• Beginner Cohort

• Data Projections

• Recruitment Strategies

2014


• Challenges for Higher Education

• Strategies to Employ

• New Initiatives


OEM Vision


“Recruiting and serving promising students

who persist and graduate from IU!”

OEM Enrollment Goals

• Serve Indiana residents and non-residents

• Make quality gains in the student profile

• Improve the number of underrepresented

minorities

• Help keep IUB affordable for Hoosiers


2013 Beginner Cohort


Fall Beginner Applications


25,352

29,063

31,177

33,011

36,719

35,218 35,247

37,826

15,000

20,000

25,000

30,000

35,000

40,000

2006 2007 2008 2009 2010* 2011 2012 2013

Fall Beginner Applications

* For Fall 2010, the increase in applications was the result of "College GO Week" where Indiana students could apply to Indiana

colleges free of charge.

Undergraduate Beginners


7,2537,198

7,564

7,327

7,020

7,424

7,613 7,604

6,000

6,200

6,400

6,600

6,800

7,000

7,200

7,400

7,600

7,800

2006 2007 2008 2009 2010 2011 2012 2013

Undergraduate Beginners

*the base budget is currently 7500 students

2013 Beginner Cohort


Size: 7,604

– Students from:

• 36 countries

• 42 states + DC

• 90 Indiana counties

Composition

– 58% domestic resident

– 34% domestic non-resident

– 8% international

2013 Beginner Cohort, Continued


Most academically talented

– Average SAT Composite/ACT converted of 1217

– Median GPA of 3.72

– More than 90% of enrolled Indiana residents graduated

with an Indiana Academic Honors Diploma

Most diverse in IU's history, with much more work to do

– 1,289 US minority students

– 19% of domestic students with a known race or ethnicity

– 1,184 First Generation students

Intended Major, Direct Admits,

Hutton Honors College Enrollment


The 1,841 enrolled direct admits represents a 24% increase over last year.

1,050 students enrolled in Hutton Honors College (up 29% from last year, for a record high).

Undergraduate Beginners by

Residency


2012 & 2013 Beginner Cohorts


Marion 744 Hamilton 749

Hamilton 620 Marion 671

Lake 311 Lake 297

Monroe 297 Monroe 291

Allen 278 Allen 260

St Joseph 185 St Joseph 172

Hendricks 149 Hendricks 141

Johnson 134 Johnson 138

Porter 134 Porter 130

Vanderburgh 116 Boone 129

2012 Cohort

Top 10 Indiana Counties

2013 Cohort

Indiana 4,720 Indiana 4,426

Illinois 919 Illinois 1,087

Ohio 151 New York 181

New York 148 California 171

California 147 Ohio 160

New Jersey 118 New Jersey 153

Missouri 77 Michigan 84

Florida 68 Florida 79

Texas 62 Missouri 78

Maryland 61 Pennsylvania 61

2012 Cohort

Top 10 States

2013 Cohort

China 508 China 404

South Korea 91 South Korea 84

India 40 India 50

Canada 10 Taiwan 10

Taiwan 8 Canada 9

Indonesia 5 United Kingdom 5

Hong Kong 3 Pakistan 4

Singapore 3 Hong Kong 3

Australia 2 Thailand 3

Colombia 2 Bolivia 2

2013 Cohort

Top 10 Countries of Citizenship for International Students

2012 Cohort

OEM Awards to Beginners and

Others, Fiscal Year 2013


Student

Population

Number of

AwardsPercentage

Dollars

DisbursedPercentage

3,394 27% $19,215,562 30%

9,047 73% $45,710,542 70%

12,441 100% $64,926,104 100%

Beginners

All Others

Total

Undergraduate Beginner SAT Scores


1132

1164

1174

12031199

1201 1202

1217

1120

1130

1140

1150

1160

1170

1180

1190

1200

1210

1220

2006 2007 2008 2009 2010 2011 2012 2013

Undergraduate Beginner SAT Average(includes ACT Converted)

*SAT average includes converted ACT scores. Beginning in 2012, the combined highest composite method is used.

Drivers of SAT Increase Fewer low quality admits, particularly residents Increase in high quality applicants and admits, particularly non-residents Increase in yield rates for high quality admits

Undergraduate Beginner SAT

Average by Residency


1100

1120

1140

1160

1180

1200

1220

1240

1260

2006 2007 2008 2009 2010 2011 2012 2013

Undergraduate Beginner SAT Average by Residency(includes ACT Converted)

Overall Average SAT (including ACT) Domestic Resident Domestic Nonresident International

*SAT average includes converted ACT scores. Beginning in 2012, the combined highest composite method is used.

Undergraduate Beginner Median

High School GPA


3.53

3.61

3.63

3.67

3.69 3.69 3.69

3.72

3.50

3.55

3.60

3.65

3.70

3.75

2006 2007 2008 2009 2010 2011 2012 2013

Undergraduate Beginner Median High School GPA

US Minority Enrollment (Beginners)


808 817

923950

1,1401,175

1,229

1,289

12% 12% 13%14%

18% 18% 18% 19%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

500

600

700

800

900

1,000

1,100

1,200

1,300

2006 2007 2008 2009 2010 2011 2012 2013

US Minority Enrollment (Beginners)Includes African American, Asian, Hispanic, and Native American.

Beginning in 2010, also includes Hawaiian/Pacific Islander, and 2 or more races. The percentage is of domestic students with known race/ethnicity.

US Underrepresented Minority

Enrollment (Beginners)


532 535

584

623

886859

938965

8% 8% 8%

9%

14%13%

14% 14%

0%

2%

4%

6%

8%

10%

12%

14%

16%

500

600

700

800

900

1,000

1,100

1,200

1,300

2006 2007 2008 2009 2010 2011 2012 2013

US Underrepresented Minority Enrollment (Beginners)Includes African American, Hispanic, and Native American.

Beginning in 2010, also includes Hawaiian/Pacific Islander, and 2 or more races. The percentage is of domestic students with known race/ethnicity.

Total Undergraduate and Campus

Enrollment


29,258 29,734 31,087 32,000 31,892 32,041 31,927 31,984

8,951 9,2179,224

10,311 10,542 10,646 10,154 10,36838 39

4336 30 44 52

4,465

38,247 38,99040,354

42,347 42,464 42,731 42,133

46,817

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

2006 2007 2008 2009 2010 2011 2012 2013

Total Undergraduate and Campus Enrollment(Campus includes Undergraduate, Graduate, Professional, and NonDegree)

Undergraduate Graduate and Other Advanced College Project* Total

* Beginning in 2013, a new online application/enrollment system allowed ACP students to be registered prior to census (which was historically

unavailable), leading to an apparent large increase in this population on census date.

2013 Data Projections


Fall Beginner Enrollment and

Targets by Residency/International


2013

Difference

from Target

Domestic Resident 58.0% 4,350 57.9% 4,399 49

Domestic Non-Resident 34.0% 2,550 34.2% 2,601 51

International 8.0% 600 7.9% 604 4

Total 100% 7,500 100% 7,604 104

Fall 2013 TargetFall 2013 Actual at

Census

Indiana Resident Admissions Funnel

Dashboard – 2013 Cohort End


Final Target 12,552 8,698 4,764 4,209 4,399 4,350

Current 14,081 8,749 4,788 4,268 4,461 4,399

% Target 112% 101% 101% 101% 101% 101%Weekly Target 12,552 8,698 4,764 4,209 4,399 4,350

Weekly Diff 12% 1% 1% 1% 1% 1%

0%

20%

40%

60%

80%

100%

Apply Admit Deposit Reserve Register Enroll

Indiana Resident Admissions Funnel Dashboard -2013 Cohort End

Domestic Non-Resident Admissions

Funnel Dashboard – 2013 Cohort End


Final Target 19,283 16,415 3,136 2,651 2,571 2,550

Current 19,085 15,781 3,150 2,711 2,630 2,601

% Target 99% 96% 100% 102% 102% 102%Weekly Target 19,283 16,415 3,136 2,651 2,571 2,550

Weekly Diff -1% -4% 0% 2% 2% 2%

0%

20%

40%

60%

80%

100%


Domestic Non-Resident Admissions Funnel Dashboard -2013 Cohort End

International Admissions Funnel

Dashboard – 2013 Cohort End


Final Target 4,289 2,242 702 606 600 600

Current 4,711 2,791 725 609 606 604

% Target 110% 124% 103% 100% 101% 101%Weekly Target 4,289 2,242 702 606 600 600

Weekly Diff 10% 24% 3% 0% 1% 1%

0%

20%

40%

60%

80%

100%


International Admissions Funnel Dashboard -2013 Cohort End

2013 Recruitment Strategies

1. Resident and Nonresident Regional Recruitment

2. Scholarships

3. Purchasing More Names

How did we do:

1. Key markets were up – 2013 key markets chart

2. Scholarship yield increased – 2013 scholarships report

3. Purchased names yield was up – 2013 bought names report


2014 Data Projections


Fall Beginner Enrollment and

Targets by Residency/International


Domestic Resident 57.3% 4,300

Domestic Non-Resident 35.0% 2,625

International 7.7% 575

Total 100% 7,500

Fall 2014 Target

Challenges for Higher Education

1. Alternative sources of college credit.

(ACP, MOOCs, dual enrollment, and “finish in 3” programs)

2. Career preparation is top driver – from Eduventures Research and Alumni and Parents.

3. Demographic shifts in future high school graduates for Indiana and the Nation.

4. Socioeconomic divide is widening. The forgotten middle class.

5. Increased competition among peers has intensified for recruitment and retention.

6. Institutional, state, and federal mandates.

(Shared Services Initiative, Degree Mapping, General Education, Affordable Care Act, and College Affordability Initiatives – Ratings and Value.)


Fall Beginners by Cohort

and Class Standing


Class

StandingFall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013

Projected

Fall 2020*

Freshman 97.6% 97.4% 95.1% 94.5% 91.7% 82.1%

Sophomore 2.3% 2.5% 4.7% 5.3% 7.9% 17.2%

Junior 0.1% 0.1% 0.2% 0.2% 0.3% 0.7%

Senior 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Grand Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%*Assumes the trend of increased number of credits for beginners seen over the last 5 years, continues at the same rate.

3-Year Trend on the Top Drivers of

College Choice


Source: Eduventures 2013 College Bound Market Survey

Alumni Survey


• IU/IUAA partnership with Eduventures

• Survey administered in March and April 2013

• 58,239 alumni invited

• 10% response rate

• Respondents graduated in over 400 degree

programs

– Top majors were Marketing, Finance,

Biology, and Accounting

Alumni Survey Key Results


• IU Grads find employment

– 75% have jobs in first 6 months

– 5% are unemployed, less than national

average

• 52% of IU Grads very satisfied with jobs,

compared with 38% nationally

Alumni Say They are Prepared For:


• Effective teamwork

and communication

• Problem solving and

critical thinking

Top Skills Employers Seek,

Top Skills Alumni Report for Career Preparation,

and Parent Preference

Top Skills Employers Seek

Ability to work in a team structure

Ability to verbally communicate with people in and out of the organization

Ability to make decisions and solve problems

Ability to obtain and process information

Ability to plan, organize and prioritize work

Source: National Association of Colleges and Employers (NACE) report, Getting Noticed, Getting Hired, November 2011

IU Alumni Career Preparation

Work effectively as a member of a team

Act ethically

Solve problems independently

Communicate effectively in writing

Improve your critical thinking/analytic abilities

Source: Eduventures: 2013 Alumni Outcomes Study

Parents

Parents have a preference for what we define as characteristics that are the “Means to Success,” which are those overall

skills that their children will employ to achieve success over the long-term, such as critical thinking and communication skills.

Source: Eduventures: Parents as Partners: 2013 Parent Market Update



Future High School Graduates

by State

Source: Knocking on the Schoolhouse Door, WICHE, 8th Edition


US and Regional Change


Indiana Public High School

Graduates by Race/Ethnicity



0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Indiana Public High School Graduates by Race/Ethnicity

White, non-Hispanic Hispanic Black, non-Hispanic Asian/Pacific Islander Am. Indian/Alaska NativeSource: Knocking on the Schoolhouse Door, WICHE, 8th Edition

Minority Graduates from Indiana

Public High Schools by Race/Ethnicity


0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Minority Graduates from Indiana Public High Schools, by Race/Ethnicity

Hispanic Black, non-Hispanic Asian/Pacific Islander Am. Indian/Alaska Native Source: Knocking on the Schoolhouse Door, WICHE, 8th Edition



Projected Indiana HS Graduates


Average Net Price for IUB Resident

Beginner Students by Income


Income Band 2009-2010 2010-2011 2011-2012

$0 – $30,000 3,637$ 3,919$ 4,726$

$30,001 – $48,000 5,845$ 6,921$ 7,435$

$48,001 – $75,000 12,953$ 13,299$ 14,634$

$75,001 – $110,000 17,229$ 18,553$ 18,614$

$110,001 and more 17,864$ 18,929$ 19,701$

Total Average Net Price 10,219$ 10,324$ 10,899$

Full-time beginning undergraduate students who paid the in-state or in-district tuition rate and were awarded grant or scholarship aid from federal, state or local governments, or the institution. Average net price is generated by subtracting the average amount of federal, state/local government, or institutional grant or scholarship aid from the total cost of attendance. Total cost of attendance is the sum of published tuition and required fees (lower of in-district or in-state), books and supplies, and the weighted average for room and board and other expenses.

Source: College Navigator http://NCES.ed.gov/collegenavigator

Undergraduate First-Time Full Time

Beginner Loan Debt by Family Income:

2011 IUB Beginners by Residency


Income Band Count

Percent

with

Loans

Average

Loan Debt

for

Borrowers Count

Percent

with

Loans

Average

Loan Debt

for

Borrowers Count

Percent

with

Loans

Average

Loan Debt

for

Borrowers

$0 - $30,000 567 35% $5,564 116 64% $7,115 683 40% $5,987

$30,001 - $48,000 395 47% $5,479 56 80% $6,712 451 51% $5,721

$48,001 - $75,000 635 70% $6,731 92 78% $9,348 727 71% $7,097

$75,001 - $110,000 860 68% $7,123 146 71% $9,900 1,006 69% $7,540

$110,000 or More 1,407 48% $7,098 815 58% $7,861 2,222 52% $7,409

Unknown 729 1% $9,237 1,565 0% $13,375 2,294 0% $11,076

Total 4,593 46% $6,747 2,790 28% $8,166 7,383 39% $7,127

Resident Non-Resident Total

Source: UIRR Loan Debt Data

Undergraduate Cumulative Loan Debt by

Family Income: 2011-12 IUB Bachelor’s

Degree Graduates by Residency


Income Band Count

Percent

with

Loans

Average

Loan Debt

for

Borrowers Count

Percent

with

Loans

Average

Loan Debt

for

Borrowers Count

Percent

with

Loans

Average

Loan Debt

for

Borrowers

$0 - $30,000 458 82% $26,638 99 79% $34,004 557 81% $27,906

$30,001 - $48,000 170 78% $26,270 49 94% $37,774 1,058 81% $29,096

$48,001 - $75,000 358 85% $27,865 82 98% $38,075 219 82% $29,226

$75,001 - $110,000 406 85% $29,086 122 93% $39,747 440 88% $29,987

$110,000 or More 623 76% $27,592 435 89% $30,943 528 87% $31,722

Unknown 1,665 34% $25,677 1,568 17% $28,493 3,233 26% $26,590

Total 3,680 60% $27,135 2,355 41% $32,456 6,035 52% $28,769

Resident Non-Resident Total

Source: UIRR Loan Debt Data

Big 10 Graduation and Retention Rates


School Year 6 year - Graduation Rates

Northwestern University 2012 93.0%

University of Michigan 2012 90.0%

Penn State University 2012 85.6%

University of Illinois 2012 84.0%

University of Wisconsin 2012 82.7%

Ohio State University 2012 82.0%

University of Maryland 2012 82.0%

Michigan State University 2012 79.0%

Rutgers University 2012 79.0%

Indiana University 2012 75.2%

University of Minnesota 2012 73.0%

University of Iowa 2012 70.0%

Purdue University 2012 70.0%

University of Nebraska 2012 65.0%

School Year First Year Retention Rates

University of Michigan 2012 97.0%

Northwestern University 2012 97.0%

University of Wisconsin 2012 94.7%

University of Illinois 2012 94.0%

Ohio State University 2012 92.0%

University of Maryland 2012 92.0%

Rutgers University 2012 92.0%

Penn State University 2012 91.7%

Michigan State University 2012 91.0%

Purdue University 2012 91.0%

University of Minnesota 2012 91.0%

Indiana University 2012 88.0%

University of Iowa 2012 86.0%

University of Nebraska 2012 84.0%

Data Source: Common Data Set

Data Source: Common Data Set

Strategies To Employ

1. Segment, segment, segment messaging – by careers, majors, by school.

2. Sharpen use of social media – differentiate, don’t be afraid to try something new.

3. Provide authentic voices – inside story.

4. Balance between merit and need based aid – with the middle class students in mind.

5. Our value of diversity must match leadership, diversity goals, and linked clearly to the institutional mission.


Career Focused Post Card


Advertising by Schools and Majors


Social Media is important to

recruiting 14-18 year olds


Social Media Research Data

“Teens and Technology 2013”

Internet Access Demographics

– Black, non-Hispanic – 92%

– Hispanic – 88%

– All teen usage – 95%

Mobile Access



– All teen access – 74%

Mobile as Main Access



– All teen access – 25%

One out of three Black, non-Hispanic teens use their mobile device as their main source for the internet

Teens, Social Media, and Privacy”

Social Networking Usage




Twitter Usage




Black, non-Hispanic teens use social networking sites at a higher % than do other teens.

Source: Pew Research 2013


What is Private Facebook?

Finding people who share interests

• Private Facebook

• Uversity (formerly Inigral) Schools App

• Build Community Where Students

Connect

• Over 4,000 Communities to Choose


IUB Private Facebook Network


Over 19,000 Posts & Comments


Approximately 1/3 of Fall 2013

Depositors Joined

Invited: 26,824

Not Joined: 23,375 (87%)

Joined: 3,449 (13%)

Joined and Paid/Waived: 2,677 (77.6%)

77.6% of the admits who joined the network paid his or her enrollment deposit.

Resident: 1,426 (53.3%)

Non-Resident: 1,251 (46.7%)


Blogs are Stories - Stories are

Content – Inside Story

Compendium Content Marketing Hub

• Plan – Editorial Calendar and Scheduling

• Produce – Capture and Curate Content

• Publish – Push content to multiple platforms

• Prove – Analytic dashboard to assess ROI


WeAreIU.com


WeAreIU.com Blogger Corp


“During high school and my first

year in college, I looked to this blog

to gain insight and excitement over

my career at Indiana University.

Coming from a small town, moving

to a large campus seemed a bit

daunting. However, the monthly

blog posts helped ease me into

college life and calmed any nerves

that I had.”

Caroline Reis – Sophomore

WeAreIU.com Blogger

WeAreIU.com


WeAreIU Blog Engagement


New Initiatives


New Initiatives in Progress

• Community Based Organizations – new position

• Neighborhood and high school segment analysis

• Mindset for Success communication to 21st Century Scholar students

and guidance counselors (Based on Hoxby research)

• I’m First Campaign with Center for Student Opportunity

• Pilot Program: Reminder texts to African American students in

process of completing application

• #IUsaidYes


Segment Analysis Services From

The College Board

Neighborhood and High School Clusters

Drawing on a wealth of high-quality data, the College Board has created a group of 30 unique educational neighborhood clusters. Some characteristics used to define neighborhood clusters include:

• Mean SAT® scores

• Average acceptance rate at targeted colleges

• Percent of minority students

• Parents' average income and education level, and more...

The College Board has also assembled 30 descriptive high school clusters based on records from 4 million students in 28,000 high schools.


Segment Analysis Screen Shot


Strategic Segment Analysis

STRATEGIC PLANNING and USE

The short term goal is to learn enough about the clusters to use them to impact Yield for Fall 2014.

Other strategic goals associated with the purchase of the product include:

• More accurately targeting our name buys

• Targeting and refining our messaging

• Being more effective and efficient in our existing recruitment markets

• Identifying new markets similar to those areas where we have been successful


The Story of Net Cost, How to Apply, and

do we accept application fee waivers?!!


Get Your Mind Set For Success


Mindset for Success Campaign


I’m First Website


I’m First Website

• The I’m First website hosted by the Center for Student Opportunity, provides

IU with a direct connection with over 2500 community based organizations

(CBOs) across the country who serve a diverse population of middle- and

high-school students who are primarily first-generation college students.

• Through I’m First, IU has the opportunity to communicate with thousands of

first-generation college students who are interested in pursuing a bachelor’s

degree.

• Lastly, I’m First serves as a platform for IU to demonstrate a focused effort

to recruit students from a targeted population by sharing information about

key programs that support students at different phases of the

undergraduate experiences in their nationally recognized guidebook, Guide

to College. This book is in high schools, middle schools, CBOs, and homes

around the country.


We Are IU @We_Are_IU

Via @IUAdmissions Tweet #IUsaidYes when you get your letter!

#IU2018 pic.twitter.com/I5CZPvBmKi

24 Aug 9:34pm

Sign in to Twitter to reply, retweet, or favorite.


#IUsaidYes

Mica L

@MicaLaber

If it's received through snail mail, it's

official.#IUsaidYes pic.twitter.com/KI6NJzzZjB

http://twitter.com/We_Are_IU
















https://twitter.com/IUAdmissions

http://tagboard.com/IUsaidYes

http://tagboard.com/IU2018

http://t.co/I5CZPvBmKi

https://twitter.com/We_Are_IU/status/371445330308788224

http://tagboard.com/?ACT=28&provider=twitter&RET=iusaidyes

http://tagboard.com/?ACT=28&provider=twitter&RET=iusaidyes

http://twitter.com/MicaLaber



http://tagboard.com/IUsaidYes

http://t.co/KI6NJzzZjB

#IUsaidYes

#IUsaidYes Campaign

Early Results

August 23 – November 4, 2013

• Tweeted almost 2,500 times

• Retweeted over 4,500 times

• Cumulative reach of over 3 million users (not unique users) who follow those individuals


OEM Vision and Goals

2013

• Beginner Cohort


• Recruitment Strategies

2014


• Challenges for Higher Education

• Strategies to Employ

• New Initiatives


Thanks for popping in!


Dr. David B. Johnson

Vice Provost for Enrollment Management

Student Services Building, Room 215

408 N. Union Street

Indiana University

Bloomington, IN 47405

812-855-8908

[email protected]


Questions/Answers

mailto:[email protected]

Bloomington Faculty Council 2013 Cohort Report …obap/docs/BFC11-05-13PresentationPublic.pdf ·...

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