Bloomerangs Audience Loyalty
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Transcript of Bloomerangs Audience Loyalty
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AUDIENCE LOYALTYSTRATEGIES, SOLUTIONS and SERVICES
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AUDIENCE LOYALTY is a set of STRATEGIES, SOLUTIONS and SERVICES that assist BUSINESSES in better UNDERSTANDING and SERVING their AUDIENCE
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AUDIENCE LOYALTY OBJECTIVE
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Turn your CUSTOMERS into FANS
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AUDIENCE LOYALTY GOALS
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REACH and ENGAGE your AUDIENCE
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ANALYZE and UNDERSTAND your AUDIENCE
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BEAT and OVERCOME your COMPETITORS
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HOW?
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SET yourINTELLIGENCE WORKFLOW
DEFINE and SEGEMENT yourAUDIENCE
CREATE and MANAGE yourLOYALTY PROGRAMS
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SET yourINTELLIGENCE WORKFLOW
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BLOOMERANGS suggests a 6 STEPS INTELLIGENCE WORKFLOW to implement a successful loyalty framework
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Data Acquisition
Data Analysis
Trend / Behavioral Analysis
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Data Acquisition
Data Analysis
Trend / Behavioral Analysis
Communication
Decision Monitoring
Decision Making
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SET yourINTELLIGENCE WORKFLOW
DEFINE and SEGEMENT yourAUDIENCE
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BLOOMERANGS approach to DEFINING and SEGMENTING an audience is based on segmentation and correlation of various attributes related to a business, an exercise that results in the generation of what BLOOMERANGS calls an “Audience Relationship Management Cube”, or simply ARM Cube
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In the following slides, we’re only correlating 3 attributes, to give you a feel of BLOOMERANGS Audience Relationship Management strategic thinking
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Time Segmentation
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Time Segmentation
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Audience SegmentationTime Segmentation
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Audience SegmentationTime Segmentation Offering Segmentation
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Time / Audience Correlation
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Time / Audience Correlation
Time / Audience / Offering Correlation
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Time / Audience Correlation
Time / Audience / Offering Correlation
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SET yourINTELLIGENCE WORKFLOW
DEFINE and SEGEMENT yourAUDIENCE
CREATE and MANAGE yourLOYALTY PROGRAMS
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BLOOMERANGS can easily customize its solution offering to MATCH and FEED the ARM Cube defined in the strategic phase
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AUDIENCE LOYALTY being part of BLOOMERANGS’ Audience Relationship Management, is directly linked to the ARM Cube, and below are the various engines that are available for business people to use
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the AUDIENCE LOYALTY INTERFACES ENGINEgives you the ability to capture consumer transactions through various means (Online, Mobile, Magnetic cards, Smart cards, credit/debit cards, RFID cards, etc.). The engine can be integrated with Point Of Sales, web portals, mobile phone, or used as a stand alone solution.
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Barcode Readers
Smart Card Readers
RFID Card Readers
Magnetic Card Readers
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Stand Alone Option
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Point Of Sale Integration Option
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Depending on the type of card and integration options that are going to be undertaken, client information can be split (or replicated) on the client’s card, and in your loyalty database. The right information architecture depends on the security and convenience levels that need to be met.
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BLOOMERANGS has affiliate VISA and MASTERCARD certified partners that can help you create any type of plastic card (barcode, magnetic, smart card and RFID).
BLOOMERANGS partners can also help you print and emboss cards in-house, out-sourced, or combination of both to optimize operations and meet your enterprise’s quality standard
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the AUDIENCE LOYALTY MANAGEMENT ENGINE gives you the ability to create and manage multiple loyalty programs, each having:- A specific loyalty scheme (points rate, discounts, etc.)
- A target audience (users, groups, etc.)
- A set of eligible products- A publishing schedule (start / end dates)
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Below is a snapshot overview of the AUDIENCE LOYALTY MANAGEMENT ENGINE back-end administration
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Loyalty Programs Listing
General Information
about a program
Loyalty Scheme used
Customer Profiling Scheduling
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Loyalty Programs Listing
General Information
about a program
Loyalty Scheme used
Customer Profiling Scheduling
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Loyalty Programs Listing
General Information
about a program
Loyalty Scheme used
Customer Profiling Scheduling
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Loyalty Programs Listing
General Information
about a program
Loyalty Scheme used
Customer Profiling Scheduling
Scheme info
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Loyalty Programs Listing
General Information
about a program
Loyalty Scheme used
Customer Profiling Scheduling
Scheme info
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Loyalty Programs Listing
General Information
about a program
Loyalty Scheme used
Customer Profiling Scheduling
Scheme info
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the AUDIENCE LOYALTY MANAGEMENT ENGINE can be managed by multiple users, each with specific rights and roles. For example, brand managers to access loyalty programs related to their brand, same for branch managers, category managers, country managers, and so on.
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the AUDIENCE LOYALTY COMMUNICATION ENGINE gives you the ability to create, manage, schedule, broadcast and catch information to/from your audience through websites, web portals, Facebook, Twitter, Flikr, IPhone apps, IPad apps, IPod apps, Android apps, SMS, Text To Speech, etc.
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Below is a snapshot overview of the AUDIENCE LOYALTY COMMUNICATION ENGINE news administration
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News ListingGeneral
Information about a News
Publishing Information News Content
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News ListingGeneral
Information about a News
Publishing Information News Content
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News ListingGeneral
Information about a News
Publishing Information News Content
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News ListingGeneral
Information about a News
Publishing Information News Content
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News ListingGeneral
Information about a News
Publishing Information News Content
Photo album
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News ListingGeneral
Information about a News
Publishing Information News Content
Photo album
editorial
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From that same perspective, Business users can manage articles, events, interactive banners, product catalogs, e-commerce, members areas, online advertising etc.
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the AUDIENCE LOYALTY REPORTING ENGINEgives you the ability to manage, schedule and dispatch multiple reports for decision makers within your enterprise.
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Reports are interactive (scorecards, dashboards, graphs, tabular, etc.). Reports can be informative, analytical or predictive, giving decision makers the ability to uncover trends & behaviors, score customers, drill down to find correlations and affinity between various attributes, and more.
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Reports can be scheduled, created and delivered automatically in various formats (word, excel, HTML, Flash, PDF, etc.) to various people and through various means (Web, Email, IPhone, IPad, IPod, Black Berry)
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Below are few sample reports that can be generated
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Customer Acquisition and Retention
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Customer Cross Sell Opportunities (Affinity)
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Customer Loyalty
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Customer Profitability
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Customer Scorecard
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Customer Segmentation
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Customer Satisfaction
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AUDIENCE LOYALTY from BLOOMERANGS is a turn key loyalty program management framework
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driven by a dynamic and intelligent core engine, based on a leading Business Intelligence platform, Microstrategy 9 BI Suite
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Manage Communicate
Analyze
Acquire
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key strength of BLOOMERANGS’ AUDIENCE LOYALTY
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MULTIPLE COMMUNICATION CHANNELS
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UNIFIED MANAGEMENT PLATFORM
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UNIFIED REPORTING PLATFORM
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TARGETED COMMUNICATION
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Bottom line of BLOOMERANGS’ AUDIENCE LOYALTY
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REACH and ENGAGE
ANALYZE and UNDERSTAND
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Conceptual overview of BLOOMERANGS’ AUDIENCE LOYALTY, taking into consideration that it is part of BLOOMERANGS’ Audience Relationship Management Framework
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REACH and ENGAGE
ANALYZE and UNDERSTAND
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Integration and flexibility of BLOOMERANGS’ AUDIENCE RELATIONSHIP MANAGEMENT
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AUDIENCE RELATIONSHIP MANAGEMENT can seamlessly integrate with your existing systems (CRM, ERP, SCM, HRMIS, etc.) to get more insight about your customers and activities, and give you better analytics, behavioral analysis, trend analysis, and more, through a single reporting platform
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REACH and ENGAGE
ANALYZE and UNDERSTAND
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KEEP THEM INTERESTED