Bloomberg L.L.P.Bloomberg L.L.P.Ada YuenAda YuenMike HicksMike Hicks

Ronald LionoRonald LionoDavid LamDavid Lam

HistoryHistory

Michael BloombergMichael Bloomberg Partner at Salomon Partner at Salomon

BrothersBrothers Laid off from Salomon Laid off from Salomon

BrothersBrothers Entitled to $10 million Entitled to $10 million

from Sale of the from Sale of the companycompany

Started Bloomberg in Started Bloomberg in 19811981

Became Mayor of New Became Mayor of New York in 2002York in 2002

History (cont)History (cont)

Business started when Merrill Lynch ordered 20 Business started when Merrill Lynch ordered 20 terminals from themterminals from them

In 10 years the amount of terminals went from 5000 in 1988 to 100,000 in 1998 a 20 times increase.

History (cont)History (cont)

Bloomberg business unitsBloomberg business units

Bloomberg Professional ServiceBloomberg Professional Service

Bloomberg business unitsBloomberg business units

Bloomberg Global NewsBloomberg Global News

Bloomberg RadioBloomberg Radio Bloomberg WBBR 1130Bloomberg WBBR 1130

Bloomberg InternetBloomberg Internet

- - Bloomberg.comBloomberg.com

Bloomberg business unitsBloomberg business units

Bloomberg MagazinesBloomberg Magazines

--Bloomberg Personal FinanceBloomberg Personal Finance

-Bloomberg Wealth Manager-Bloomberg Wealth Manager

-Bloomberg Markets-Bloomberg Markets

Bloomberg business unitsBloomberg business units

Bloomberg Book Publishing OperationsBloomberg Book Publishing Operations-Bloomberg Personal Bookshelf-Bloomberg Personal Bookshelf

-Bloomberg Press-Bloomberg Press

-Bloomberg Small Press-Bloomberg Small Press

-Bloomberg Professional Library-Bloomberg Professional Library

MarketingMarketing

Road ShowsRoad Shows Most effective way of Marketing TerminalsMost effective way of Marketing Terminals

Great PublicityGreat Publicity Throughout the WorldThroughout the World

The MediaThe Media Reaches every form of Media possibleReaches every form of Media possible

TelevisionTelevisionRadioRadioInternetInternetPublicationsPublications

Almost all of them are Non-ProfitAlmost all of them are Non-Profit

PricingPricing

The mid-1980sThe mid-1980s Single Terminal :$1,500Single Terminal :$1,500 Multiterminal: $1,000Multiterminal: $1,000

TodayToday Single Terminal :$1,640Single Terminal :$1,640 Multiterminal: $1,285Multiterminal: $1,285

Data on-demand instead of paying for terminalsData on-demand instead of paying for terminals Pricing scheme is still new and not set in stonePricing scheme is still new and not set in stone

Connecting to BloombergConnecting to Bloomberg

For redundancy, two connectionsFor redundancy, two connections Primary must be a leased linePrimary must be a leased line Backup can be leased line or dialupBackup can be leased line or dialup `Heartbeat' commands constantly check if link `Heartbeat' commands constantly check if link

is upis up

Receive data over TCP/IP or raw link Receive data over TCP/IP or raw link (async)(async)

Different feedsDifferent feeds Batch: historical information, news, etc.Batch: historical information, news, etc. Online: trade prices, etc.Online: trade prices, etc.

Connecting to BloombergConnecting to Bloomberg

Various access methodsVarious access methods Bloomberg (or “Open Bloomberg”): software Bloomberg (or “Open Bloomberg”): software

that can be installed on most PCsthat can be installed on most PCs

Connecting to BloombergConnecting to Bloomberg

Bloomberg Flat Panel: trademark dual-head Bloomberg Flat Panel: trademark dual-head systemsystem

Connecting to BloombergConnecting to Bloomberg

Bloomberg Traveler: laptop associated with Bloomberg Traveler: laptop associated with specific desktopspecific desktop

Connecting to BloombergConnecting to Bloomberg

Bloomberg Application Programming Interface Bloomberg Application Programming Interface (API): programmer interface for connecting to (API): programmer interface for connecting to other applications on MS Windows, WWW other applications on MS Windows, WWW interfaces, etc.interfaces, etc.