Bloom Worldwide: The Social Business Manifesto

WWW.BLOOMSOCIALBUSINESS.COM

THE SOCIAL BUSINESS

MANIFESTO

Making Social Media Accountable

@jaycoopertweets


What is a social business?

A business that has been purposely designed to

eek the maximum from social platforms, tools and

technologies in order to foster a culture of

knowledge sharing, collaboration and

engagement with everybody.*

* That’s employees,

stakeholders, customers,

prospects and everybody

that matters to the

business…


Got that.

But why do it?

Think we need an infographic at this point…


Greater

Impact The #1 and pretty much only

reason to become a social

business


4 x Companies that engage socially are

4 x more likely to achieve wider company objectives than

those that don’t.

Source: Economist Intelligence Unit if you don’t believe me.


The early promise of social media In the beginning we made social media such an exciting platform with the human

connection at the centre of it. People from all over the world could connect with

one another without the constraints of time and distance.

Yikes, my tax return is due. Anyone know a good

accountant?

I like mine, JOE BLOGS tax accountants helped me

untangle my forms last year.

Source: http://blog.wikimotive.com/social-media-marketing-losing-its-way-infographic/ @jaycoopertweets


Businesses flock to social media Over time, as social media membership continued to grow businesses began to

realise the huge opportunity at hand. They recognised the opportunity of

interacting with their consumers in a more personalised way – as people, not ad

impressions, leading to an increase in time and budget spent by companies across

social media channels


accountant?

Hey John, Here’s a guide to choosing the right accountant for you. Happy to answer any

questions.



Social media loses its way

Social Media has been pigeon-holed into

traditional functions – marketing, advertising,

PR…


accountant?

GET YOUR REBATE NOW WITH JOE BLOGS RT TO ENTERED TO

WIN AN IPAD #TAX #TAXES



Let’s make social media personal again


accountant?

Hey John, Looks like you’re a business owner, @guyellis our firm specialises in that. Let us

know if we can help!

Source: http://blog.wikimotive.com/social-media-marketing-losing-its-way-infographic/

Great thanks for pointing me in the right direction!

Hey John, Happy to answer any questions you may have.

@jaycoopertweets


The Social Business Manifesto

1. We believe in insight-driven social strategy which delivers results to every part of your business.

2. We believe that social data provides critical business intelligence that should inform business actions.

3. We believe in empowering employees and customers to collaborate and innovate using social technology.

4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.

5. We believe social media should be fully accountable.

@jaycoopertweets


Checklist Questions to ask both yourself

and the wider company


We believe in insight-driven social

strategy which delivers results to

every part of your business. 1

@jaycoopertweets

What’s the social strategy beyond

marketing for your company?

When you see social media insight, how

do you use it?


We believe that social data provides

critical business intelligence that

should inform business actions. 2

@jaycoopertweets

Is your company using social data to

determine what corporate goals should be

set?

Do you have access to live data that helps

you make critical decisions?


We believe in empowering

employees and customers to

collaborate and innovate using

social technology.

How many people within your organisation

use social tools to speak to one another?

Is your department the only one that can

speak and listen to customers across

social channels?

3

@jaycoopertweets


We believe social media campaigns

should be part of an ‘Always On’

dialogue. 4

Is social media just another broadcast

media where you work?

Are you still charged with creating

campaigns, or does social underpin

everything you do?

@jaycoopertweets


We believe social media should be

fully accountable. 5

@jaycoopertweets

Does every employee where you work

have social media performance built into

their job description?

Are social media metrics & measurements

a key part of your role?


“If you always do what

you’ve always done, you'll

always get what you’ve

always got”.

Mark Twain

“If you always do what

you’ve always done, you’ll

end up going backwards”.

BLOOM


5 things to remember…

#1 Open up internally

#2 Open up externally

#3 Get Top-Level on board with this

#4 Involve EVERY department

#5 Start with people, then move onto the

tech


The Social Business Manifesto

1. We believe in insight-driven social strategy which delivers results to every part of your business.

2. We believe that social data provides critical business intelligence that should inform business actions.

3. We believe in empowering employees and customers to collaborate and innovate using social technology.

4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.

5. We believe social media should be fully accountable.

@jaycoopertweets


Thank You!

jay@bloomworldwide

@jaycoopertweets

www.bloomworldwide.com

@bloomworldwide

Bloom Worldwide: The Social Business Manifesto

Social Media

Transcript of Bloom Worldwide: The Social Business Manifesto