Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I...

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Bloody hell where do I start?

Transcript of Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I...

Page 1: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Bloody hell –where do I start?

Page 2: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

The king is dead, long live the king(s).

Page 3: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

What not to do

• Barrel through

• Tie ourselves up in knots of strategy

• Outsource big decisions

• Ignore the obvious

• Pretend you know what is going on

Page 4: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

“Nobody knows anything”

William Goldman

Page 5: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Let’s start at the very beginning…

• What are we trying to do?

• Who do we need to do it to / with?

• What are the most direct routes for reaching them?

• Where can communications help?

• Are we capable?

Page 6: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Presentation title, 00 Month 2010

Keep your eyes on the prize

Page 7: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Expect change

Page 8: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Know your audiences

Page 9: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Presentation title, 00 Month 2010

Barriers and exchange

Page 10: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Your team

Your organisation

Friends and family

Interested parties

Page 11: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Be ruthless

Ability to actHigh

High potential

and willing

Low potential

and unwilling

Willing to actLow

Low

High

Page 12: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Presentation title, 00 Month 2010

Those you own, those you don’t

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Presentation title, 00 Month 2010

Communities of interest

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Presentation title, 00 Month 2010

Tell people what you are going to do

Do it

Tell people what you have done

Page 15: Bloody hell where do I start? - Amazon Web Services · 2012-06-18 · Bloody hell – where do I start? ... •What are the most direct routes for reaching them? •Where can communications

Presentation title, 00 Month 2010

Evaluate what matters

Where are we on the journey?

What have we achieved?

What about our informal objectives?

What’s changed?

Are we still capable?

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Presentation title, 00 Month 2010

Get ready for tomorrow