BlogWell Seattle Social Media Case Study: Starbucks, presented by Alex Wheeler
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Transcript of BlogWell Seattle Social Media Case Study: Starbucks, presented by Alex Wheeler
![Page 1: BlogWell Seattle Social Media Case Study: Starbucks, presented by Alex Wheeler](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d4f6d2bb61eb7a1f8b45d7/html5/thumbnails/1.jpg)
![Page 2: BlogWell Seattle Social Media Case Study: Starbucks, presented by Alex Wheeler](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d4f6d2bb61eb7a1f8b45d7/html5/thumbnails/2.jpg)
…powering product launches… building a sense of community
…and more
Alexandra Wheelerdirector, digital strategy
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1 it’s about relationships, not marketing
2 social fits within a larger digital strategy
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4From: Razorfish FEED 2009
97% said that a digital brand experience influenced whether or not they purchased
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1.6 million organic connections
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undeniable Frappuccino love
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realizing the power and potential of those connections…
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opening new ways to engage with us @frappuccino
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…and frappuccino.com
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…enabling personalization through an engaging
experience
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…and increasing the points of connection
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…and rewarding and loving our
existing communities too
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celebrating the power of “we”
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galvanizing our global digital
community
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providing value, encourage sharing
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recognizing our dimensions
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elegant utility
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amusing discovery
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thanks.
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