Introduction to BlogWell Seattle, presented by Andy Sernovitz
BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe
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Transcript of BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe
![Page 1: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/1.jpg)
![Page 2: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/2.jpg)
![Page 3: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/3.jpg)
![Page 4: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/4.jpg)
![Page 5: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/5.jpg)
ExOfficio’s social media business model:
Quality customer engagement
leads to loyalty and revenue
![Page 6: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/6.jpg)
1. Interesting Relevant Links
2.Corporate Culture
3.Product Information and Sale Messages
4.Giveaways
Content that Connects
![Page 7: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/7.jpg)
Interesting Relevant Links
![Page 8: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/8.jpg)
Interesting Relevant Links
-Tracking
![Page 9: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/9.jpg)
Interesting Relevant Links
-Example
![Page 10: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/10.jpg)
Interesting Relevant Links
-Example
![Page 11: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/11.jpg)
Corporate Culture
![Page 12: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/12.jpg)
Corporate Culture
-Trade Shows
![Page 13: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/13.jpg)
Corporate Culture
-Charitable Giving
![Page 14: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/14.jpg)
Corporate Culture
-Example
![Page 15: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/15.jpg)
Product and Sale Messages
![Page 16: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/16.jpg)
Product and Sale Messages
![Page 17: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/17.jpg)
Product and Sale Messages
-Example
![Page 18: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/18.jpg)
Giveaways
![Page 19: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/19.jpg)
Giveaways
-Statistics
![Page 20: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/20.jpg)
Conclusions
•The point of social media marketing is to be personal and relatable.
•Develop and post content that is interesting and brings value to your
customers.
•Good interactions and quality postings = customer loyalty and
revenue.
•Loyal customers become brand advocates
![Page 21: BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny Rowe](https://reader033.fdocuments.net/reader033/viewer/2022042816/559aedf41a28ab97218b4678/html5/thumbnails/21.jpg)