BlogWell DC Social Media Ethics Briefing, presented by Andy Sernovitz
BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz
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Transcript of BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz
SocialMedia.orgVideo Case Studies
Andy Sernovitz
Social Media Ethics Briefing:Staying Out of Trouble
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellSan Francisco
March 27, 2012socialmedia.org/blogwell
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
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Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
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Checklists for every situation Customize for your team
• Disclosure of Identity • Personal and Unofficial
Participation • Truthfulness • Outreach and Advocacy
Campaigns • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training
Disclosure Best Practices Toolkit
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