BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate
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Transcript of BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate
![Page 1: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/1.jpg)
SocialMedia.orgVideo Case Studies
Michele Wingate
Adding Pinterest to the Social MediaToolbox
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
![Page 2: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/2.jpg)
Adding Pinterest to the social media toolbox
Michele Wingate
Social Media manager
![Page 3: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/3.jpg)
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Our social media strategy
• We’re a branded house.
• Messaging: Celebrating and protecting families.
• Lead with owned, grow with paid.
• Continue leading the way.
American Family’s social media strategy centers around building and
maintaining long-term relationships with customers and prospects
engaging them with the overarching brand.
![Page 4: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/4.jpg)
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How it came together
Assess it
Build it
Promote it
Measure it
Sustain it
![Page 5: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/5.jpg)
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Why Pinterest
![Page 6: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/6.jpg)
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Brand relevance
![Page 7: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/7.jpg)
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Pulling it together
Assess it
Build it
Promote it
Measure it
Sustain it
![Page 8: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/8.jpg)
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Our page
![Page 9: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/9.jpg)
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Getting it off the ground
Assess it
Build it
Promote it
Measure it
Sustain it
![Page 10: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/10.jpg)
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Top Board: Protecting Your Dream Home
Assess it
Build it
Promote it
Measure it
Sustain it
![Page 11: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/11.jpg)
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Assessing engagement
![Page 12: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/12.jpg)
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Most repins: Keeping My Family Safe
![Page 13: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/13.jpg)
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Top repins
![Page 14: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/14.jpg)
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Click through
![Page 15: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/15.jpg)
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What’s next: sustaining and growing
![Page 16: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/16.jpg)
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What’s next: sustaining and growing
![Page 18: BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d542f0bb61ebca2d8b46ae/html5/thumbnails/18.jpg)
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell